Black Friday is coming! Two weeks are left before the start of the most anticipated discounts of the year. This period can be a record-breaking success for businesses, but it also carries the risk of chaos and stress for the team. How can you avoid negative consequences and maximize the potential of the sales season? We have prepared a step-by-step checklist for effective preparation for Black Friday and Cyber Monday. Setting goals for Black Friday Before you dive into the planning of your promotions, define your main goals: Increase sales. Clearly outline what you want to achieve. Improve sales structure. Plan which product categories should become the focus of the campaign. Build customer confidence. Prepare offers that will delight and satisfy customers. Grow market share. Use Black Friday to attract new audiences. Remember: Strategic planning will help you avoid chaotic...

Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

We have previously shared with you useful job search and presentation tips for effectively presenting yourself as a candidate. Today, we have prepared a selection of prompts for those who are responsible for finding new talent, selecting candidates, and maintaining corporate culture - HR professionals. The collected prompts will be useful both for establishing internal processes in the team and for increasing the efficiency of recruiting and developing the company's HR brand. Find your request, use a prompt, and catch tips from ChatGPT. 👉 Create a candidate profile Prompt: “Imagine you are an experienced recruiter who is well versed in competency models. Create a profile of a candidate for the position of an event marketer in an online food delivery service. List what knowledge, skills, and personal qualities he or she should have. 👉 Improve the text of the job...

Recently, OpenAI published an article in which professional authors shared their experience with ChatGPT. They explained how artificial intelligence helps them in their work. If writers used to spend hours on word selection, inspiration, or editing, ChatGPT significantly speeds up these processes, allowing them to focus on creativity and creating high-quality content. Let's take a look at five of the most interesting ways to use ChatGPT to help authors improve their work. Search for the right words Picking the right words can make a huge difference in the quality of a text. Farhad Manjoo, a former columnist for The New York Times, uses ChatGPT to help him find the right words to express his thoughts more clearly and find apt expressions, analogies, and metaphors. The AI helps him find words that add depth and meaning to the text. "Before ChatGPT,...

Why do some podcasts attract millions of listeners, while others barely get 100 listens per month despite high-quality content? The answer is simple - the success of a podcast largely depends on an effective marketing strategy. The good news is that you don't need to be a marketing expert to build your audience. In this article, we'll look at 10 practical tips that you can implement right away to increase the popularity of your podcast. Our recommendations don't imply a hard sell approach, but rather focus on building a strong online presence so that when listeners think of podcasts in your niche, they think of you. What is a podcast marketing strategy? Podcast marketing includes both short- and long-term practices to increase the reach, engagement, and popularity of your project. Podcast success is a marathon, not a sprint. Consistency -...

In traffic arbitrage, the success of advertising campaigns often depends not only on the right choice of offers and traffic sources, but also on how effectively they affect the user's psyche. Understanding the psychology of the audience allows you to create creatives that attract attention, arouse interest, and push users to take action, whether it's an ad click, a purchase, or a registration. In this article, we'll look at how psychological factors affect conversions and what can be done to improve the effectiveness of arbitrage campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up via link, enter the support promo code and get cards for free Using psychological triggers Psychological triggers are subconscious mechanisms that influence users' decisions....

The number of Internet queries with the phrase "artificial intelligence for business" has soared 7 times over the past two years - from 1.2 thousand in September 2022 to 8.9 thousand at the end of August 2024. Experts note that the "AI for business" query has its seasonal fluctuations: it reaches its peak in spring, and in summer there is a decline, probably due to the decline in business activity in Ukraine during this period. The end of winter and the beginning of spring, according to analysts, coincide with the release of new top neural networks, which creates additional interest in AI. This time also brings a lot of content: posts, courses, videos, and advertisements. Experts also investigated other AI-related queries, such as "AI for business plan", "neural network for business name", "chatbot for business", and others. The total interest...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...

The competition for webmasters among affiliate programs is constantly growing. CPA networks are forced to continuously introduce new features to maintain the loyalty of current affiliates and attract new ones. The more unique offers they provide, the higher the likelihood of long-term interaction. Today we will cover the topic of financial assistance for arbitrageurs from affiliate programs. Let's talk about how the system of advance payments works and whether it is really as effective in real life as it is stated in theory. How payments work Payout reliability is a key indicator of a high-quality affiliate program for arbitrageurs. At the beginning of the market formation, one-time payments once a month were considered a standard, but in 2024, affiliates are demanding more. Today, many affiliate networks provide automated payouts and the ability to withdraw funds on demand. However, some companies...