Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let's figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign. What apps are there The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories: PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in. Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms. iOS: Designed...

The $10 million scam. A story about a musician who created songs with the help of AI. 52-year-old Michael Smith from North Carolina, using 10 thousand bots, broadcast songs generated by artificial intelligence on various streaming services. About this writes Rolling Stone The musician began his fraudulent activities in 2017, and in 2018 he began to cooperate with a music company that began to provide thousands of songs generated by AI in violation of copyright. The head of the company provided Smith with thousands of tracks every month in exchange for metadata and a percentage of the streaming revenue. During this time, Smith streamed songs billions of times on platforms such as Spotify, Amazon Music, Apple Music, and YouTube Music, earning at least $10 million, the court documents say. Using the profiles, he automatically generated up to 661 thousand daily...

What is a redirect, what are they and why should you use them. Redirects not only simplify website navigation, but also affect its visibility in search engines. The ability to choose the right type of redirect and customize it is a skill that allows SEO specialists to flexibly manage a web resource and increase its effectiveness. After all, properly configured redirects will help you keep links to your website, not lose visitors, improve search engine rankings, and gain a competitive advantage. What is a redirect? Redirect (redirect) - automatic redirection of the user to a URL other than the originally requested one. If the internal redirect is configured correctly, the redirection process goes unnoticed. Redirects can be performed at the web server level when it receives a request from a user, or at the page code level when a web...

Our country is constantly leading in various rankings of the use of digital currencies. For example, in 2022, Chainalysis ranked Ukraine third in the global cryptocurrency usage index. Ukrainians have been using cryptocurrency transactions for a long time, but there is a problem with paying taxes. Tax specialists provide different information, which can lead to tax evasion by individuals. In this article, we will consider the possibility of legalizing income from cryptocurrency transactions in Ukraine. We will analyze legislative norms and provide advice for individual entrepreneurs. Legal aspects of cryptocurrency In February 2023, the President of Ukraine approved the Law on Virtual Assets, which partially recognizes the status of digital currencies. In April, the tax service provided clarifications on taxation. According to the new rules, citizens will have to pay 18% tax and 1.5% military duty. On paper, everything looks...

All about outbound marketing - Outbound Outbound marketing, also known as outbound or “traditional” marketing, is when a company or its representative initiates contact with potential customers by sending them their message directly. Varieties of outbound marketing Outbound marketing includes the following types of advertising: Television advertising. It's declining in popularity as 99% of TV shows are available on YouTube without ads (thanks, AdBlock). Printed materials. These are the same flyers that are distributed on the streets. Although they sometimes bring customers, modern promotion methods make them look outdated and ineffective. Mailings. Paper postcards and brochures that often remain in mailboxes for months. Out-of-home advertising. Banners and billboards remain the most active form of out-of-home marketing. Traveling salesmen - are intermediaries who travel from house to house and offer goods based on catalogs. This profession has mostly remained in the...

About 80% of global businesses choose Google Ads for their PPC campaigns. This automated tool is capable of self-improvement during operation, which reduces the need for advertiser intervention. Moreover, the context-based and query-specific targeting system allows you to accurately reach the right audience. For this feature to bring maximum benefit to your business, you need to optimize your landing page for each campaign. In this article, we will explore the importance of landing pages and consider ways to improve them before launching ads. What is a landing page? A landing page is a web page designed to implement a marketing campaign that motivates users to take specific actions (purchase, booking, getting a consultation, etc.). The entry point to it is usually an advertisement. Such a page is also called a landing page, landing page, or one-page. How a landing page...

Today, as part of our regular “GEO Review” section, we are going on a journey through one of the brightest and most picturesque countries in the world. Our today's article is dedicated to sunny Brazil and its people. We will talk about the unique features of this region and share useful observations that will help not only save but also increase the advertising budget! What you need to know about Brazil: key data Brazil is the largest country in South America by area and population. It ranks sixth in the world in terms of population and fifth in terms of territory. The region is regularly included in the TOP of promising GEOs for traffic, and the effectiveness of promotion is easily assessed by the number of successful cases. In 2024, Brazil is rightfully considered one of the most promising GEOs...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...

Traffic arbitrage requires a creative approach to creating ads that will attract users' attention and ensure high conversion rates. In this article, we will look at the basic principles of creating creatives for ads in TikTok, Facebook and Google, as well as the top services that will help you in this process. 🎁By the way, you can get 5 free cards from FlexCard (a service that issues virtual cards for traffic arbitrage and personal shopping) using the promo code LeadPanda. 🧨Register at the link, name the promo code and pick up the cards Basic principles of creating creatives Adaptation to the platform: TikTok: This platform is focused on short, dynamic videos. It is important to use trends and add interactive elements, such as polls and challenges. Facebook: Both videos and static images work well here. It is important to use...