New investment case on the Ukrainian market attracts attention of experts: fund NetSolid Investments announced a strategic partnership with the media buying agency GOATS. This decision becomes especially interesting against the backdrop of a general resumption of activity in the Ukrainian tech ecosystem. Details of the agreement and its context The investment agreement provides not only funding but also comprehensive support for the agency in achieving its ambitious goals. Stanislav Dobrev, Managing Partner of NetSolid Investments, emphasizes that the deal is aimed at scaling the business several times. Key areas of cooperation include: Expansion of activities in new geographical regions; Strengthening positions in working with direct advertisers; Diversification of agency services; Building a team of professionals. According to Dmytro Lizanets and Vadym Kuzmytskyi, founders of GOATS, the partnership opens up new opportunities for raising quality standards in performance marketing. And...

In 2025, good creativity is no longer enough - it is important to know what exactly works for competitors, how long it runs, and what landing page is behind the ad. Otherwise, budgets and unnecessary tests will be wasted. That is why SPY services remain the main tool for traffic research. They provide quick insights into the market, save time on analytics, and allow you to launch proven campaigns. In this article, we have collected 5 best spy services for arbitrage in 2025 with real pros and cons, without water, adapted to the needs of arbitrageurs. So, check this list to see if you know all the services and maybe it's time to switch to a more convenient one. Tyver Spy A tool for those who work with advertising and want to see the whole picture. Tyver is a universal...

The basis of the dish: a precise request and a clear vision The story of Growe Partners began with an obvious market gap. Most affiliate programs offer banners, payouts, and conditional support, but this is not enough for a real partnership. Successful webmasters and arbitrageurs already know how to produce results. What they need is not another service, but a strong player by their side - someone who enhances their expertise with technology, experience, deep market understanding, and a willingness to do their best. This is exactly what the Growe Partners team has become. We chose the cyberpunk aesthetic because it combines two things that are close to us: rapid technological development and clear business thinking. Neon green, a clean grid, and clear lines all signal that we are building a future-oriented company. One that grows together with partners and...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

Well, talk about artificial intelligence (AI) is no longer just on the fringes or in narrow circles of techno-geeks. It's a new frontier where battles for freedom of speech, ideological principles, and our future are being fought. Trump, who is once again being drawn to the front lines, along with his Silicon Valley allies Elon Musk, Marc Andreessen, and David Sachs, sees this as more than just a new technology. They argue that AI is not just a toy for coders. It is a potential control tool that can surpass all those old algorithms of social networks and search engines. Users will now receive not just hidden posts, but "true" answers from AI. But don't rush to make conclusions. Musk with his Grok, Andriessen with his endless podcasts, and Sachs with his thoughts on "honest AI" clearly do not see...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

Creating a brand name is a creative and exciting activity where every word counts. It's more than just a choice of words - naming affects how your brand will be perceived and remembered, and even its success in the future. How can you create a name that will definitely set you apart from your competitors? Let's take a look at a few important points and rules that will help you come up with the perfect option specifically for your brand. Basic rules of naming Simplicity and ease of memorization. In order for the name to stick in the memory, it should be short and simple. The simpler the phrase, the easier it is to remember. Look at Apple or Nike – their names immediately pop into your head thanks to such brevity. Uniqueness and correspondence to the essence of the...

Arbitrageurs interact with a variety of traffic sources, but most of them are wary when it comes to email campaigns. In recent years, fresh examples of using this method have become rare, but its importance is not decreasing. What is the current situation with email marketing and what to expect in the future? Let's analyze it. Will email newsletters be relevant in 2024? There are many myths around affiliate marketing, and one of them is related to the effectiveness of sources. It is believed that if a channel has not been written about for a long time or the number of materials has decreased, it indicates its obsolescence. However, the reality may be different. Despite the almost complete absence of cases of email disputes, this does not mean that this channel has declined. Arbitrators continue to actively use it, it's...

All about outbound marketing - Outbound Outbound marketing, also known as outbound or “traditional” marketing, is when a company or its representative initiates contact with potential customers by sending them their message directly. Varieties of outbound marketing Outbound marketing includes the following types of advertising: Television advertising. It's declining in popularity as 99% of TV shows are available on YouTube without ads (thanks, AdBlock). Printed materials. These are the same flyers that are distributed on the streets. Although they sometimes bring customers, modern promotion methods make them look outdated and ineffective. Mailings. Paper postcards and brochures that often remain in mailboxes for months. Out-of-home advertising. Banners and billboards remain the most active form of out-of-home marketing. Traveling salesmen - are intermediaries who travel from house to house and offer goods based on catalogs. This profession has mostly remained in the...