LinkedIn is not quite the same network as it was a few years ago. Algorithms have changed, competition has increased. Today, marketers are debating whether to invest time in creating multi-slide carousels or focus on short but to-the-point posts. Some say visual content is superior, while others defend the power of plain text. Who is right? Let's find out! Changes in LinkedIn algorithms in 2025 The platform now prioritizes relevance over content freshness. This means that a quality post can continue to gain traction even weeks after it was published. The comment ranking system has also undergone changes. The algorithm now values long, meaningful comments (more than 10 words), which receive 2-2.5 times more engagement than short ones, as proven in their research by many experts, including Chris Donnelly - Autonomous SEO & AEO Growth Engineer. Efficiency statistics: carousels VS...

Who said SEO is long, boring, and requires a lot of links? One of our partners has found an effective method: "Can Reddit posts be ranked like SEO pages?" 💥 Answer: Of course, yes! See below 👇 🔑 Scheme: ✅ Without a website ✅ No link building ✅ Only Reddit + top keys He warmed up several Reddit accounts and started posting reviews in top subreddits: → r/onlinegambling → r/CasinoBonuses → r/GamblingCanada Posts of type: "Top Aussie pokies that actuallypay" "Best no-KYC casinos for Canadians 2025" No spam. No hardsell. Only honest texts + clean links to SlotsGem and HellSpin. 🚀 Feature: Reddit authority (DA 90+) has promoted these posts to the top 5 for bold queries: 🔹 best crypto casino Australia 🔹 new no verification casino Canada 🔹 fast payout slots AU No links. No long waits. Only top...

Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

In 2025, a C-Level leader's personal brand is not only a tool for self-presentation, but also a key factor in trusting his company, attracting partners, and shaping corporate culture. Below you will find proven strategies, international cases, and honest opinions from one of the leaders in the field. For the sake of clarity and a sense of the specifics of our market, we learned interesting information about the experience of building a personal brand from a C-level representative. Dmytro Marievsky, Head of the Growe Partners affiliate program, shared his insights on this path. Tips for C-Level leaders Look at your personal brand as a tool for your development strategy Personal branding for executives is more complicated than giving speeches at conferences from time to time, because it is almost a daily work online to make people believe in you and...

Starting April 14, 2025, Google will launch an updated policy for gambling advertising in Google Ads. And this is not just an update - it is a new reality for everyone who works with betting, casinos, lotteries, and social slots. Now everything is tough: if you want to run ads, you need Google certification. You also need a valid license that complies with the laws of the country where the ad is displayed. Otherwise - a ban. What exactly is changing? 1. Certification and license are mandatory To advertise any gambling product, you need: an official license in the country where the advertisement is broadcast Certification from Google for each individual type of product (casino, betting, fantasy sports, lotteries, etc. Example: A company from Malta launches advertising in Ukrainian with geo-targeting to Ukraine. It must have a Ukrainian license issued...

Traffic arbitrage is one of the most dynamically developing areas in digital marketing. Every year the rules of the game change, new tools and approaches appear. New challenges and opportunities await arbitrageurs in 2025. In this article we will analyze the key trends and give forecasts for the coming year. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support Rise in popularity of AI tools Artificial intelligence will continue to permeate all aspects of arbitrage. In 2025, AI will become an integral part of arbitrators' work: Creative generation Neural networks such...

How do you make sure that your website is linked to? Is it worth buying them, and is it justified at all? How to get a link from a top media outlet for free? In this article, we will analyze all these questions. We will explain what external promotion is and give you a clear plan of action to build up your link mass. Guide: what do the main terms mean In order not to get confused in concepts, let's quickly run through the key definitions: Link, backlink, URL is a hyperlink that leads to a specific site. In the context of link building, it provides a transition from one resource to another. Donor - a site that hosts a link to your web resource. Acceptor - your site where this link leads. Anchor (anchor text) is the text that...

If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...

In traffic arbitrage, text is the first step to high conversions. A well-written post can decide the fate of a campaign, whether it's a CTR increase or wasted budgets. But how do you make sure that the text catches, sells, and evokes emotion? This guide will help you: Learn how to build the structure of posts correctly. Write a text that sells from the first words. Use triggers and psychological pain to increase interest. You will learn about format, social proof, effective CTA, and get a ready-made text builder to create your sales posts faster. How to start the right way The fear of the "white page" can make it difficult to create a sales copy. It often ends up with a long introduction that doesn't generate interest. An example of a bad introduction: "Dietary supplements are important for maintaining...