Internet advertising is not the same as it used to be, the concept of "put a banner - get a lead" doesn't work anymore. People quickly get used to promotions, do not click on "discounts up to -70%" and get bored with loud slogans. Now the user reads with his eyes, thinks with his emotions, and feels any pressure instantly. Just "cheap" doesn't work anymore. The winner is the one who creates not an offer, but an environment: understandable, convenient, under the needs of the client. Everything that we used to call "conversion" is built not on logic, but on reflexes: trust, fear, automatic reaction to the right word at the right time. And if you build psychotriggers competently - you can squeeze +20-50% to sales without magic and million-dollar budgets. Why psychotriggers work in digital advertising? Online behavior lives...

Imagine: you just decoded what CPA is, and you almost feel like you’re “in the know.” But then three new abbreviations appear on the horizon — CPL, CPS, CPI. And again, that same vibe, as if you were called to the board in an algebra lesson: everyone confidently nods, and you sit and think whether you can just “scroll through” this moment. Spoiler: you can’t. Because it’s these letters that determine how much you’ll actually earn and whether you’ll blow your budget. So let’s understand in simple words, with examples and even typical fake-outs — so that after this article you can calmly talk about CPL, CPS and CPI without Google Translate in your head. What are they anyway? Three letters that decide the fate of your advertising campaigns: CPL, CPS and CPI. It sounds like a spell from Harry...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

Traffic arbitrage is one of the most popular ways to monetize online advertising. Its essence lies in buying traffic at a lower price, directing it to commercial offers, and making money on the difference between costs and income. This is a direction that combines analytics, marketing, creative, and flexible budget management. What is traffic arbitrage This is a model where a specialist (arbitrager) launches ads to attract users to a particular product or service. For each targeted action: purchase, registration, or app installation, he receives a reward that is often higher than the cost of the traffic attracted. The task is to build a successful relationship that brings profit. For example, an affiliate program may have an offer with a $5 fee for registration. The arbitrageur launches ads on social networks or through search traffic. If they manage to keep...

In the world of traffic arbitrage, the convenience and speed of financial transactions is one of the key success factors. Almost every arbitrager has faced the problems of card instability in advertising offices, bans, or transaction restrictions. It is to address these challenges that the payment system Pay2.House was created. It's not just another financial service - it's a comprehensive solution that solves most of the painful issues of media buying teams, marketers and freelancers. The platform offers easy creation of virtual cards, fast bulk payments, and convenient API integration. History and concept Pay2.House was born as a part of the Holding.House ecosystem, a holding company that has been operating in the arbitration industry for more than 10 years. The idea of creating this financial service appeared organically - it became a logical continuation of the CPA.House, Cloaking.House, Spy.House projects....

The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development. A brand with facts, not promises 22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform. "This is not a new brand. We have been in the industry for more than 8 years, have built a system of trusting relationships with partners and have established ourselves as a reliable player," emphasizes the 22Bet team....

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

It's not just men in arbitration anymore - women are confidently taking leadership positions, launching their own projects and proving that this field is open to everyone who is ready to work for results. At one of the last conferences, Sasha, TL of Collaborations at PIN-UP Partners, heard the phrase: "Girls are taking over the industry", and this thought stuck with her. Looking around, she realized that it was true: there are more and more women in the niche, and their influence is only growing every year. This prompted Sasha to ask an interesting question: do girls in arbitration have their own space? A place where they can communicate openly, share experiences, discuss challenges and support each other? This is how the idea of the Women's Community was born - an initiative that creates a comfortable environment for communication and...

Whatever this day is called, the statistics speak for themselves: for 64% of Ukrainian women, it is a holiday of "femininity, tenderness and beauty," and 60% expect special promotions from brands. Sales of flowers and gifts increase sharply in the first week of March, and marketplaces do not miss the opportunity to strengthen communication and offer thematic discounts. But at the same time, 18% of Ukrainians expect brands to become a voice of support for women and an example of change. How do popular marketplaces and retailers communicate this day? How do marketplaces and retailers communicate this day Rozetka She chose a different strategy: she hinted at the spring update through the image of a groundhog, but did not forget to add pink to the promo, which makes it clear what day the discounts are timed to. Citrus Traditionally, the...