What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...

Whatever this day is called, the statistics speak for themselves: for 64% of Ukrainian women, it is a holiday of "femininity, tenderness and beauty," and 60% expect special promotions from brands. Sales of flowers and gifts increase sharply in the first week of March, and marketplaces do not miss the opportunity to strengthen communication and offer thematic discounts. But at the same time, 18% of Ukrainians expect brands to become a voice of support for women and an example of change. How do popular marketplaces and retailers communicate this day? How do marketplaces and retailers communicate this day Rozetka She chose a different strategy: she hinted at the spring update through the image of a groundhog, but did not forget to add pink to the promo, which makes it clear what day the discounts are timed to. Citrus Traditionally, the...

TikTok has decided to say goodbye to its Creator Marketplace platform, which was a kind of "bridge" between brands and content makers for advertising integrations and collaboration. As early as April 1, it will be replaced by TikTok One, a new service with enhanced functionality, where artificial intelligence will play a key role. But don't panic. Everything looks quite nice and transparent! What will change for creators and businesses? More opportunities for collaboration - the new service will help content creators search for current trends, analyze the audience, and create even more organic videos in the recognizable TikTok style. Instead of Video Generator - AI Studio, the online video editor will cease to exist, and its functions will be transferred to the Symphony Creative Studio, which will be powered by artificial intelligence. AI in advertising - it will be easier...

Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

U.S. President Donald Trump has signed an executive order postponing the ban on the popular TikTok app for 75 days. This decision opens up new opportunities to resolve contradictions between the US administration and the company that owns the app. What does the decree provide for? According to the document: The US Department of Justice temporarily refrains from enforcing laws against TikTok. Apple, Google, Oracle, and other companies that cooperate with TikTok will receive official letters. They will state that their actions during this period do not violate the law, and they will not be legally liable. The decree, which was supposed to come into effect on January 19, gives additional time to make a final decision on TikTok. Context of the conflict TikTok has long been at the center of disputes between the United States and China. The Trump...

iGB Affiliate 2025 will be held as part of World Gaming Week, which will bring together the industry's top professionals in Barcelona from January 19-23, 2025. The event will be an ideal platform for learning, networking and discussing key trends in iGaming and affiliate marketing. The iGB Affiliate 2025 Program January 20 10:30-11:30 - Run Club. Run through the picturesque streets of Barcelona in the company of arbitrageurs and industry professionals. This is an informal way to make contacts in a dynamic atmosphere. 13:00-17:00 - Pre-Registration. A convenient way to get badges for quick access to the conference. 16:00-21:00 - Welcome Drinks. Official opening of iGB Affiliate 2025. An evening for making first contacts and socializing in an informal setting. January 21-22 11:05-16:30. Main days of the conference with a rich program of presentations and discussions. January 23 12:00-17:00 -...

In today's world, quality content is becoming a major currency, so creating catchy posts, articles and videos requires careful preparation. Prompts, or requests for idea generation, are your key to simplifying and speeding up this process. In this article, we give examples of how to formulate prompts to create content that will not only be interesting, but also effectively address your audience's needs. Prompts, or requests for ideas, are the key to making the process easier and faster. 👉 Post about next year's top trends in your niche Prompt: I want to write an SEO-optimized blog post about the top trends of 2025. Can you help me create a short post based on 2024 trend data?" 👉 Article Promotion Prompt: I'm going to promote my new blog article about the benefits of on social media. Can you help me come...

The New Year holidays are a time when many people take a break from the hustle and bustle of social media and relax. But to make it easier to enter the new working year, we have compiled a list of trends that will be popular on social media in 2025. And in order not to be left behind, we need to adjust our content to these new realities. I'll warn you right away, for those who are active on several social networks, especially in “pink” or on stubborn YouTube, some of these trends will not seem like something new. But it's important to understand what a trend is. It's not just something new that suddenly appeared and everyone is like that: "Wow, finally something fresh!". Trends are long-term processes that develop over months or even years. By the way, if...