Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let's figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign. What apps are there The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories: PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in. Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms. iOS: Designed...

This summer, the industry experienced an explosion of events that caused a wave of discussion and excitement. From bright conferences that have become a meeting place for top market players to shocking scandals involving large-scale fraud, this summer has not passed without a trace for traffic arbitrage. Ethnokolo, Kinza 360, and G GATE CAMP brought together key players in the field of arbitrage, SEO, and marketing. Nevertheless, it was not without shocks: fraud with LeadReaktor and CVV888 payment system, possible arrest of Oleksandr Slobozhenko, global storm in the PPC and app industry became the hottest topics for discussion. We have collected the main events of this summer and briefly covered them in the article. July 4: Ethnocircle by Palai Media x SEMPRO ETNOKOLO is a landmark event organized by two Ukrainian projects in the affiliate marketing niche: Palai Media and...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...

Blockchain is rapidly gaining momentum and is already changing the rules of the game in various industries. Despite the fact that it still faces many legal challenges, the technology is confidently making its way to full integration. It is especially interesting to see how cryptocurrencies are entering the iGaming world and revolutionizing financial transactions in online casinos. In this article, we will dive into when the leading market players will be able to fully switch to blockchain and what it will mean for the future of gambling. It is time to find out when crypto will become a standard in casinos! Features of the industry Gambling remains illegal in many countries, and where casinos are allowed, businesses face high taxes and strict regulations. These restrictions are related to a number of factors: reputational risks, legal uncertainties, constant changes in regulation,...

How do I know when a spoofed account is ready to go live? This question often arises for arbitrageurs who are preparing to launch their advertising campaigns. It is important to know when you can safely use an account in Facebook Ads Manager to avoid blocking and set up effective advertising. In this article, we'll look at how to assess the degree of “readiness” of an account, what indicators to consider, and how proper interaction with the platform can help you get the most out of it. Next, we will analyze such important aspects as interests, activity outside of Facebook, and ad settings, as well as share useful recommendations for optimizing the feeding process. It's time to feed your accounts effectively! Interests Although this is one of the least important panels for data collection, it's best not to ignore it....

Today we will discuss how incorrect tracker configuration can negatively affect traffic revenue. We will also analyze the key technical nuances that affect the profitability of campaigns. Tracker is not a cloak and dagger There are many traffic arbitrage trackers available on the market today. It is not difficult to find a suitable tool and quickly implement it into workflows, but it is important to understand how it works. Even beginners know that the tracker collects and analyzes user data. Through the administrative panel, you can customize streams, protect yourself from bots, generate reports according to specified parameters, organize collaboration, and solve many other tasks. In addition to the tracker, arbitrageurs also use a cloak. This tool divides traffic: irrelevant users end up on a stub, while the target audience sees the final landing page. Sometimes webmasters try to use...

Sales funnels are becoming increasingly popular in eCommerce and SaaS. Let's figure out what they are, what stages they consist of, and how you can customize them for your business. What is a sales funnel? A sales funnel is a process that leads a customer from the first acquaintance with your product to the purchase. Everything happens automatically: from getting to know the product to making a payment. Why do you need an auto-funnel? The main goal of an auto-funnel is to minimize the loss of potential customers. This can be achieved with the help of various automated tools, such as drip campaigns, email newsletters, chatbots, etc. All these elements help to keep the attention of visitors and smoothly guide them to the moment of purchase. Benefits of autoresponders: automatic customer engagement; saving time and effort; reduction of the workload...