Link building. What it is and how it works

Link building. What it is and how it works

What is link building in the modern world? As users become more and more demanding, link building today is primarily determined by quality, and only then by quantity. This applies not only to the number of links but also to the quality of the material itself and its relevance to the context of the posting. Even with these difficulties, a successful link-building strategy remains a key factor in improving your Google search engine rankings and building your reputation.

What is link building?

Link building is a method of promoting an online resource by obtaining the required number of external links. The main number is analyzed by search engines, and the more links from authoritative and relevant sites lead to your website, the higher you will be ranked in search results.

Link building. What it is and how it works

What sites are suitable for link building?

Websites that are ranked in Google and have organic traffic are suitable for link building. If the site is not ranked, it is likely to have been penalized, and the links received from there may negatively affect the ranking of your website. It should also be noted that Google has algorithms that reduce the weight of certain links, especially those that are placed on sites that actively trade links in their materials. In this regard, the content on your website mustn’t be created solely to sell links.

It is also recommended to pay attention to whether the content on the site is regularly updated (for example, whether media news is added regularly). In addition, you should study the dynamics of search queries. If there is stagnation or no growth in keywords or positions, this can lead to a decrease in traffic from the site, and, accordingly, links from such a resource will not have the desired effect.

It is important to note that some websites have policies that prohibit the placement of hyperlinks or require special conditions for cooperation. In such cases, link builders should learn to negotiate and find compromises.

How does link-building work?

Linkbuilders act as intermediaries between our clients and the sites where links can be obtained. They not only look for potential sites for placement but also directly interact with the sites, send requests, and personally negotiate with their representatives. And often these are emails from personal work emails, not sent through emailers.

Link building. What it is and how it works

They communicate directly with clients and marketplaces, which simplifies the process of concluding deals and allows for transparent communication. Other agencies may have additional intermediaries between link builders and website owners – exchanges.

What threats does link selling pose to publishers?

Can a website “burn out” for a search engine over time? If you conduct such “monetization” correctly, you will be able to avoid any risks.

The most important thing is that the amount of fresh and high-quality content should significantly exceed the number of affiliate articles with a link. Ideally, articles with a link should be relevant to the topic of the website (or a certain section, if it is about media/media). You should also keep in mind the quality of the linked articles that will be placed on your website.

What problems can a publisher face when selling links?

Link building. What it is and how it works

Here are the most common ones:

  • Loss of authority. If a publisher places a lot of low-quality links on its resources, it can lead to a loss of authority in search engines. When Google notices that a website is actively selling links, it can mark it as a dubious source and deprive it of influence on the search engine rankings.
  • Punishment by the search engine. A publisher violates search engine rules by selling links in large volumes. The search engine may lower its ranking, remove it from search results, or even block it.
  • Loss of user trust. If users notice that a website sells a lot of links, it can lead to a loss of trust and a negative attitude towards the resource as a whole.
  • The risk of fake links. Sometimes sellers can place unreliable or harmful links (spam or fraudulent sites), which harms the reputation and security of the website.

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