A content plan is an indispensable tool for effective social media management and achieving high results. Its creation is not as complicated as it might seem at first glance if you know how to create a content plan. In this article, we will look at content plans in detail, help you prepare your own or adapt an existing example to the specific needs of a marketer or client. Content plan: what it is, its purpose and example A content plan is a distribution of content, what, where, and when to publish. To succeed, it is important to create a content plan that will help ensure high quality content and timely publishing. Its main goal is to prioritize content creation based on your marketing strategy. Thanks to the content plan, you will be able to maintain regularity of publications, attract new...

Diplinking is a term you've probably already heard in your professional environment. It is associated with improving user experience, increasing conversions, and growing revenue. Diplinks are unique links that allow customers to go directly to the desired page in an app, bypassing the homepage of a website or app store. It is an innovative mobile marketing tool that directs users directly to targeted content, whether promotions or specific products, saving them time and effort. Diplinking is particularly useful in the context of increasing user interaction and satisfaction, providing a seamless transition from a product's social media ad to its mobile app page. While this technology is already in active use on personal computers, its potential on mobile platforms has yet to be fully realized. Diplinking opens new horizons for increasing customer loyalty, as it makes it easier to find the...

In iGaming affiliate marketing, traffic alone rarely determines success. The primary driver of revenue growth is geography. GEO selection defines how expensive acqфuisition will be, how players behave, and which monetization model performs best. Experienced affiliates rarely ask, “Where is traffic available?” Instead, they ask a different question: which GEO aligns with their traffic model, budget, and long-term monetization strategy. Understanding this difference is what separates experimental campaigns from structured affiliate businesses. For affiliates evaluating igaming affiliate programs or comparing igaming affiliate networks, geography is the first strategic decision—long before creatives or funnels come into play. Why GEO Selection Drives Affiliate Economics Every country represents a unique combination of player behavior, payment infrastructure, competition intensity, and marketing economics. In practice, professionals in affiliate marketing divide markets into three broad tiers. Tier-1 regions include markets with high purchasing power and mature...

We are on the verge of a spring when the affiliate and arbitrage sphere will be teeming with top conferences and events. Industry professionals have already started planning trips to Dubai, Spain, or Prague to exchange insights and gain new knowledge. March 2026 on the calendar is a strategic hub where the new markets of Asia, Latin America, and Europe intersect. We have selected eight events that will turn into your investment: from exclusive sessions with leaders to global summits. This is your chance not only to hear about trends, but also to become part of them. The most anticipated highlights TT Meetup Dubai 2026 When: March 3-4, 2026 Where: Dubai, UAE This event focuses on innovative approaches to affiliate marketing with an emphasis on social media and search arbitrage. Participants will have access to sessions from industry leaders who...

Until recently, many people approached TikTok Ads with the same approach they used for Facebook or YouTube. Neat design, balanced graphics, corporate colors, perfectly matched fonts. Formally, everything is correct. But in the TikTok feed, such creatives often disappear in seconds, without even having time to convey the message. The problem is not with the algorithms or “poor presentation.” The problem is that TikTok reads videos differently. For the platform, it is not important how beautifully the video is designed, but whether it fits into the rhythm of the feed, whether it is convenient to watch on a phone, and whether it looks out of place among the usual content. TikTok does not have official lists of allowed colors or correct fonts. Instead, the platform constantly hints at how it evaluates creatives. Through format, dynamics, readability, and the first seconds...

You've probably noticed that more and more answers are being found not on websites, but directly on Google. As soon as you type in a query, the information you need appears on the results page: from short instructions to entire lists and tips. This reality is called zero-click SEO. So it's time to figure out how your content can become part of Google's answers, remaining visible and popular even when the user doesn't click further. In this article, we will analyze in a simple and practical way what should be updated in the strategy, how to get into google quick answers, and why zero click is a new space of opportunities for the brand. What are zero-click searches and why is it a real trend Zero-click searches are queries that Google closes immediately in the search results: the user gets...

In the days of 8-bit games, trust was built simply through word of mouth. Players shared their impressions with their friends, and this was what determined who was "good" and who was not. But today everything is different: instead of conversations in the yard, there are thousands of reviews in the digital space. And it is they who decide whether a new user will make their first deposit or pass by. For game providers, reputation has become a real battlefield. Each star on Trustpilot is an extra life, and each review is a chance to rise in the trust rating. That is why Trustpilot is the main arena where companies compete for the loyalty of players. NGM Game, as a slot game provider, knows this from experience: in a world where 71% of players trust brands with high ratings, reviews...

Danylo could have become a sailor and spent his life sailing. But he made a bet on online gambling when most people did not believe in its future. The risk paid off: today he is the Founder of 21stGold, building a systematic business in arbitrage and marketing, and is convinced that the real game is "long". In this interview, he shares what really distinguishes a C-level from a manager, why AI is not a replacement but an ally of the team, and how one right networking can solve more than a budget. It's a conversation about honesty, trust, risks, and the inspiration people give. And also about why business should be perceived as a marathon, where the main thing is not to burn out at the start, but to reach the finish line stronger. What qualities, in your opinion, distinguish...

What tasks do DIY mobile proxies solve in practice Managing dozens of Facebook accounts for A/B testing often means relying on residential proxies, where one compromised IP can bring down an entire bundle. With iProxy, each account can be tied to its own SIM card, giving you full control over IP rotation. Scraping data from e-commerce platforms, social networks, Google Maps, and other sources quickly exposes the limits of residential proxies, which get blocked almost immediately. Mobile proxies provide stable traffic from real carrier IPs, with rotation that can be done frequently and with almost no restrictions, so even repetitive actions blend in as normal user behavior. These are not rare scenarios but everyday challenges for marketers, developers, and data engineers. Account management, scraping, and creative testing regularly run into bans and unstable access. Residential proxies are easy to detect,...