France is one of the last countries in the European Union where online casinos remain banned. Nevertheless, it is expected that this country will soon join the pan-European trend of online gambling legalization. The government of the country headed by Prime Minister Michel Barnier announced plans to amend the budget plan to include the possibility of legalizing online casinos next year. This decision will help to solve a number of problems, from replenishing the state budget to fighting illegal gambling. The purpose of legalization The government's proposal aims to increase budget revenues by introducing a tax of 55.6% of gross income of casino operators. At the same time, legalization will allow to strengthen control over the industry and reduce its negative impact on public health. According to official data, the annual turnover of illegal online casinos in France is more...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

When you run ads through Google Ads or other popular advertising platforms, you sometimes face ad rejection even for "white" products and services that do not violate any rules. Often the problem is that more than 95% of ad and campaign checks are performed by bots, not live moderators, and this leads to false blocking. Of course, it's annoying, especially when you've spent a lot of time on keyword research, creative, and landing page development, and your campaign is suddenly stopped and doesn't bring any results. In this article, we will briefly and to the point look at the 10+ most common reasons why ads are blocked or stopped and share tips on how to fix such errors. Possible reasons for rejecting or pausing ads on Google Ads and how to solve them Here we will consider the main reasons...

Millennials trust content created by other users by 50% more than brand advertising. Therefore, the impact of UGC on purchase decisions should not be underestimated. UGC platforms are a powerful way to take your marketing to the next level. They give you the opportunity to engage new audiences, increase customer trust, and increase your return on investment (ROI). And now for the fun part - we've made a selection of the top 7 platforms that will help you collect, display, and effectively use UGC to boost your sales. Let's see! Videowise Videowise is the perfect platform for those who want to work exclusively with video content. It offers convenient tools for collecting, editing, and publishing user-generated video. You can easily trim videos, add text, and customize them to fit your brand's style. However, if your strategy includes photo or text...

European Commission wants to know more about YouTube, Snapchat and TikTok On October 2, 2024, the European Commission asked YouTube, Snapchat, and TikTok to share detailed information about their recommendation algorithms. This is part of the requirements of the Digital Services Act (DSA), which aims to ensure transparency of platforms and protect users. What are recommendation algorithms and why is it important? Recommendation algorithms are the mechanisms that show you new videos, stories, or posts based on what you've already watched or liked. The Commission wants to find out how these algorithms work and whether they can have a negative impact on users. It is about possible risks to mental health, the spread of harmful content, and how platforms influence social and political processes. YouTube and Snapchat under the watchful eye of regulators YouTube and Snapchat have to share information...

Midjourney has recently become temporarily free (unfortunately, it's not anymore!) and got its own website. Now there's no need to bother with Discord anymore, especially if you're not into games. But even before this event, it was noticeable that arbitrage specialists were increasingly using neural networks. And the point is not only that it speeds up the processes but also allows saving on designer services. In this article, we will talk about what neural networks can do, how buyers can use them, and whether it is worthwhile to take it up at all. How to write a good promo What should queries look like to create creative in the field of gutra? Write in English. Even if you don't speak the language perfectly, just translate your pitch through any online translator and the result will be much better. The most...

Today's digital marketing world is becoming increasingly competitive, and this trend has been going on for several years. To stay afloat, you need not only to manage your advertising campaigns competently, but also to learn how to look into the future. This is where predictive analytics comes in - a powerful tool that helps to predict changes in user behavior and customize Google Ads to maximize your return. In this article, we will understand how trend forecasting helps to increase advertising revenues on one of the most difficult platforms to drive traffic. Predictive analytics in Google Ads: how does it work? Imagine that predictive analytics is a kind of "fortune teller", but much more accurate because it relies on powerful machine learning algorithms and artificial intelligence. It analyzes huge amounts of data, including past advertising campaigns, user behavior, seasonal spikes,...

As you already know, pharma accounts are one of the main tools used by arbitrageurs. They play a key role in the process of traffic acquisition, where the main figures are the main account (also called "mother") and autoresponders. The success of the whole scheme directly depends on the quality of the "mother". A reliable pharma account is able to cope with many abuses and guarantee a stable flow. But if the pharma is weak, this can lead to the failure of the entire scheme and the blocking of all related autoresponders. There are two types of pharma on the market now: server and manual. Let's understand their differences and determine which option is more suitable for your tasks. Server pharm When it comes to server farming, programs or server solutions are used to help create and manage accounts automatically....

A huge number of new technological products regularly appear on the global market. Sometimes, along with mature solutions, you can see quite "raw" options. Let's figure out how to choose a working software that will not cause any difficulties. Data storage and processing products are based on various database management systems. They not only fulfill the standard tasks of building corporate data warehouses, but also adapt to specific business tasks in various industries. For example, retailers use them to analyze customer behavior and manage supply chains; industry uses them to monitor production processes and quality control; and the financial sector uses them to assess risks and ensure transaction security. When companies start working with large amounts of data, there is a need for powerful tools to manage and analyze it effectively. Here are ten signs that may indicate potential problems...