How omnichannel marketing works: important transformations of customer interaction. We understand why it should be implemented. Did you know that 86% of shoppers regularly switch between two or more websites? They don't just "move" from one online store to another, from laptops to smartphones and tablets, from clothing sites to jewelry or watches. These are the main reasons why 87% of retailers believe that an omnichannel marketing strategy is a priority for their business. A study by the Harvard Business Review, conducted back in 2017 among 46,000 shoppers, showed that: 7% bought exclusively online 20% were in-store shoppers only 73% used multiple channels As you can see, in this case, the "More is better" rule works well. What is omnichannel marketing? Omnichannel marketing is about creating a presence for your brand across multiple online channels (website, app, social media, email,...

The economic center of the world is gradually shifting to East Asia. After the rise of countries such as Singapore, South Korea and Japan, other countries are beginning to gain strength, where the population is becoming more affluent and more actively investing in various purchases and leisure activities. One of these countries is Malaysia, a country that is partly located on the mainland and partly on islands. Today we will talk about its potential and attractiveness for investors. Geography Malaysia has a unique geographical location: one part of the country occupies the end of the Asian continent, bordering Thailand and Singapore, and the other is located on the island of Borneo, in the neighborhood of Brunei and Indonesia. The country is an important link in global trade, thanks to which Malaysia actively participates in global business processes and receives significant...

As a successful specialist, are you responsible for dozens of advertising campaigns, each of which requires constant monitoring, adjustments, and analysis? Managing so many tasks manually is like trying to keep all the balls in the air at the same time without letting any of them fall. But is it really worth spending so much time and effort on routine tasks when there are already technologies that can do the job for you? Let's take a closer look at how you can automate your ad campaign management and save yourself from unnecessary hassle. Automation is your best friend in the world of advertising Manually managing your ad campaigns can quickly turn into an endless cycle of tasks: from adjusting bids and testing creatives to analyzing results and making optimization decisions. And while all of this is necessary for success, it...

Have you ever dreamed of having an assistant who could do your work for you? Someone who could write a resume, create a small website, write text creatives for an advertising campaign, or just entertain you with weird jokes? Your dream assistant is here! OpenAI has created a new revolutionary assistant called ChatGPT neural network that supports many languages, including Ukrainian. What is ChatGPT ChatGPT is a language model of artificial intelligence. In fact, it is a chatbot that can actively participate in discussions, answer any questions, and perform various tasks related to the text. Why is ChatGPT so popular? It is capable of performing tasks from various fields: programming, copywriting, marketing, project management, etc. We will give examples below. In addition, the bot learns, memorizes information, and understands the context. The results of your queries are based on the...

In today's business environment, performance marketing is at the center of the stage, and it's no coincidence. Companies need clear ways to measure the impact of their actions and justify their spending. Performance marketing offers this solution by helping businesses customize advertising campaigns to maximize their ROI. In this article, we'll look at the tools that contribute to the success of performance marketing - from native advertising to content marketing, explain how it works, highlight the benefits, and talk frankly about the challenges. How does Performance Marketing work? Performance marketing is a strategy where you pay for results, such as clicks, conversions, and sales, not just ad impressions. It's like marketing 2.0: instead of just showing ads and hoping users will notice them, performance marketing marketers focus on actions. This approach allows businesses to be smarter: they can see which...

Are you familiar with Facebook Ads auto rules? These are programmed actions that automate the management of your ad campaigns. These rules save time and help you efficiently allocate budgets, adjust bids, and enable and disable ads based on specified criteria, eliminating the need for constant monitoring and manual intervention. How to set auto rules The algorithm for setting up autorules is as follows: Select a campaign, ad set, or individual ad in Facebook Ads Manager. Autorations are usually applied at the ad set level. You can also use autorules at the campaign or individual ad level, depending on your goals. Click the “Rules” button and select the “Create a new rule” option. Select “Custom rule” and click “Next”. In the window for setting up a new auto rule. Give the autorule a clear name in the “Rule name” field....

Today we will consider a small but very gambling country in Europe - Hungary. This destination is suitable for beginners: clicks here are relatively inexpensive, competition is lower than in neighboring countries, and locals are actively looking for new types of entertainment and have a positive attitude towards advertising. Currently, the gambling and betting industry in Hungary is experiencing a period of rapid growth, and large advertisers are coming here every day, so the prospects are significant. This market has converting offers and great rates for different traffic sources. Hungary: a brief information about geo Hungary is located in the heart of Europe and belongs to Tier-2. This country is famous for its stable economic situation and significant purchasing power of its residents. The country is home to about 9.59 million people, 92.5% of whom actively use the Internet. The...

The first step for any arbitrageur is to choose an advertiser or CPA network to cooperate with. At this stage, newcomers often face many questions: how does a CPA network work, where to find a CPA network without a hold, and how do CPA networks and arbitrage interact in general? In this guide, we provide answers to all the main questions. What is a CPA network? CPA networks are specialized platforms that host offers from many trusted advertisers. Webmasters can choose the right offer and direct traffic to it. A CPA network can also act as an independent advertiser. This is how large companies with a well-known name in the market work, cooperating with numerous webmasters. Arbitrageurs know that such companies are reliable and offer a large number of offers. In addition, CPA also means a payment model in which...

June Telegram update – mini-apps, starred content, and hashtags on stories. We will tell you what other new features and capabilities have appeared in Telegram after the update. On the last day of June, Telegram announced a number of innovations in a blog post. This update brought several important changes. Paying for content with "stars" In May, the messenger's developers talked about Telegram Stars, a new virtual currency inside the app. A month ago, it was possible to buy digital products using bots. For example, you could buy online courses for stars. Now Telegram has launched what we believe to be an analog of Onlifance - payment for media content with stars. How does it work? Content creators can publish paid photos and videos on their channels. Followers will be able to view such posts only after they transfer stars...