We've already told you how the fall became something more for Katya Egoreichenko from HOMD Media. She is not the only one. More and more tops are choosing the court instead of coffee in the office - because everything becomes clear on the padel without further ado. This time, we have a new story about Sasha from AFFHUB, who first came to the court just "for the company", and now she can't imagine her week without playing, meeting new people and the very wibe that keeps everyone here. For Sasha, Head of AFFHUB, padel is not just a sporting hobby. It's a way to reboot, keep the rhythm, meet like-minded people without unnecessary words, and forget about the officialdom for at least an hour. It all started with a casual meeting, and over time it became an integral part of...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

The holiday rush is over, but that doesn't mean your advertising needs to take a break, too. During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition. Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays. Let's look at why you should continue running ads during the New Year holidays and how it can benefit your business. Why does advertising after Christmas work? Reduced advertising costs After the pre-Christmas rush is over, the competition in advertising auctions drops significantly. Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click). Your budget works more efficiently, allowing you to reach more people for less money....

Poland is one of the most popular geos for gambling and gaming. This country has a special character that differs from the rest of Central and Western Europe. Poland is much more conservative and religious than, say, Germany, France, or even Italy. English is also not as widespread here as in neighboring countries. Most Poles prefer their native language, so it's better to use Polish for creatives, landing pages, and apps. It is also important to take into account cultural differences: unlike campaigns for Western European countries, creatives with images of local people work better on Geo Poland. Let's take a closer look at this geo below. General information about GEO Poland is a country with one of the fastest growing economies in Europe and one of the lowest unemployment rates. However, the purchasing power of Poles varies greatly: in...

In today's world, where technology covers almost every aspect of our lives, businesses should not just follow trends, but actively respond to them and use them to their advantage. Digital marketing is not just a set of tools, but a full-fledged strategy for interacting with the audience in the online environment. To create a digital strategy that really works and can bring millions in turnover, you need to choose the right channels, create interesting content, and carefully analyze the results for continuous improvement. In this article, we will look at the key steps to develop an effective digital strategy that will help attract new customers, make your brand recognizable, and ultimately increase revenue. Why does a business need a digital strategy? A digital strategy is your compass in the world of online promotion, which combines various tools and channels to...

Due to the growing digitization, the world has come up with a new method of payment which is the use of virtual credit cards. For paying through the internet, virtual credit cards are more preferable than physical ones as they only exist virtually. It is also important to emphasize that selecting the appropriate virtual credit card terms is necessary for obtaining maximum benefits and attaining minimal costs. In this article, you will learn about the advantages of virtual cards and the best virtual card providers, LinkPay, in particular. After considering the impact of such a selection on the matrix of financial management and the overall process of shopping, it will not be a surprise to realize how poor the scope is without the correct rate. With the help of this article, the reader gets a familiarization with the principles of...

At one of the London concerts, stand-up comedian Karen Hobbs faced a challenge: she had to perform a stand-up written not by her, but by the ChatGPT platform. She was used to a serious British audience, but this performance was special because her material was created by artificial intelligence. And there were comedians on stage with their own jokes, which raised the stakes. Artificial intelligence has already had a significant impact on various areas of life, from copywriting to education, but its ability to create, particularly humor, is a matter of controversy. ChatGPT works by analyzing huge amounts of text, creating new combinations of existing information. However, whether this can be called true creativity remains an open question. How humor works To understand whether AI can be witty, we need to first understand the very principle of humor. According to...

The competition for webmasters among affiliate programs is constantly growing. CPA networks are forced to continuously introduce new features to maintain the loyalty of current affiliates and attract new ones. The more unique offers they provide, the higher the likelihood of long-term interaction. Today we will cover the topic of financial assistance for arbitrageurs from affiliate programs. Let's talk about how the system of advance payments works and whether it is really as effective in real life as it is stated in theory. How payments work Payout reliability is a key indicator of a high-quality affiliate program for arbitrageurs. At the beginning of the market formation, one-time payments once a month were considered a standard, but in 2024, affiliates are demanding more. Today, many affiliate networks provide automated payouts and the ability to withdraw funds on demand. However, some companies...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...