WordPress can be called the infrastructure of the Internet. It is an open source program designed to manage website content. It is widely used, stable, and therefore rarely attracts media attention. However, the WordPress community has recently faced a conflict. Co-founder Matt Mullenweg sharply criticized WP Engine, one of the most common hosting providers on the platform. The statement turned into a public dispute. Can commercial companies use open source for profit and should they instead help the project? WP Engine is a hosting company that has been actively using free open-source WordPress software to create and sell its services since 2010. Currently, more than 200 thousand websites use its platform, which makes it a serious competitor to WordPress.com. Matt Mullenweg manages two key platforms: WordPress.org is an open-source project that develops a framework for hosting websites. WordPress.com is a...

Calculating customer LTV is important because it is cheaper to retain existing customers than to attract new ones. It is more difficult to sell to new customers: the probability of purchase is only 5-20%, while existing customers buy with a probability of 60-70%. Therefore, you need to build a strategy so that customers do not leave after the first purchase, but keep coming back. LTV, also known as CLV or CLTV (customer lifetime value), shows how much money a company can earn from a customer over the entire period of their interaction with the brand. It helps you understand how much you can spend on advertising and retention, as well as evaluate the effectiveness of your marketing efforts. With LTV, we can divide customers into groups to find out who is most valuable and create loyalty programs tailored to their...

Stable Diffusion is the most powerful neural network in the history of generative art. Let's figure out how it can be used in creatives. Neural networks are gradually taking over the world. This is no longer a prank or entertainment, but a full-fledged working tool for many companies. Today, we will tell you about Stable Diffusion, what it is and how to use it. What is Stable Diffusion? Stable Diffusion is a generative artificial intelligence model that can be used to transform text and detailed hints into unique photorealistic images. Stable Diffusion is one of the three most popular neural networks for image generation. SD is developed by Stability AI and its CEO Imad Mostak. The first Stable Diffusion was launched in 2022 and can be used to create not only images but also videos and animations. The model is...

Traffic arbitrage is one of the most dynamic and fastest growing sectors in digital marketing. In recent years, the niche of cryptocurrencies and blockchain projects has attracted special attention. This article highlights the main aspects, strategies, and features of traffic arbitrage for crypto offers, providing practical recommendations for successful campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free What are crypto offers? Crypto offers are a variety of offers related to cryptocurrencies and blockchain technologies. Here are some examples: Cryptocurrency exchanges and trading platforms ICO (Initial Coin Offerings) and IEO (Initial Exchange Offerings) Staking and mining platforms. Wallets for storing cryptocurrencies Applications for decentralized finance (DeFi)....

In the world of traffic arbitrage, choosing the right platform for advertising plays a key role in the success of campaigns. The two most popular platforms today are Facebook Ads and TikTok Ads. But which one to choose? Let's figure it out. Audience Facebook Ads: Facebook has been around for a long time and has an audience of different ages, interests, and demographics. If your target audience is over the age of 25, Facebook may be a better choice. TikTok Ads: TikTok is a platform for a younger audience, mostly between the ages of 13 and 24. If your product is aimed at a younger audience, TikTok is a great option. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link,...

Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...

In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Do you want to make a profit without spending a lot of money? In this article, we're going to tell you about effective techniques for running ads through affordable channels such as push, pop, and banner networks. Applying these strategies will help you increase the click-through rate of your ads, traffic quality, and overall profitability of your advertising campaigns in budget media. How to use push ads Push advertising is a method of promotion through messages. Traditional push notifications are seen by users on Android devices and computers, while a special in-page format has been developed for iOS when notifications are displayed directly on web pages. We share key tips based on the experience of our partner: Freshness of the subscriber base. Subscriber activity is higher if the database is updated regularly. Experiment with different databases and audiences to determine...