There are a lot of misconceptions around push: from statements about the low quality of traffic to the fact that this source does not bring conversions at all and is dying. These myths are so ingrained that even experienced webmasters are afraid to work with this format. We have been actively using this type of traffic for several years now and decided to briefly explain, based on our own experience, in which cases these misconceptions are justified and where they are just fictions. Myth #1: push notifications are dead Only newbies use them. There was indeed a period in the history of the network when the use of push traffic decreased. In 2015, many people abandoned this source due to the new Google policy. It's been 9 years, but push notifications are still alive and well. According to statistics, push...

The secret of Black Hat SEO practice. Why it is dangerous and how to counteract it. What is Black Hat SEO Black hat SEO, or black hat method, is a set of approaches to website optimization based on manipulating ranking algorithms. Webmasters use them to quickly achieve KPIs. Instead of providing valuable content to users, these techniques are aimed at quickly improving visibility through dubious means. Note: We in no way advocate the use of such black hat techniques. This article is for informational purposes only to identify and combat negative SEO attacks on your website. A little bit of history: in fact, such approaches were relevant 10-15 years ago, when Google was just starting to develop content ranking algorithms. Back then, it was possible to get a page to the top in a few days. Website owners created pages...

Beginner advertisers who set up search advertising on Google Ads on their own often do not pay enough attention to keywords and negative keywords due to lack of experience and knowledge. However, even experienced media buyers often make mistakes, which leads to irrational budget spending. Although in most cases this is not critical, an analysis of popular mistakes and how to fix them will help you minimize risks. Let's consider them further. Lack of keyword clustering In an effort to speed up the launch of promotional activities, some webmasters and advertisers do not categorize ads and keyword phrases. Often, keywords and ads are simply combined into one general group that leads to the main page of the site or one landing page. Thus, the media buyer hopes that the target audience will understand the structure of the site itself, but...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...

How online retail took over the world. And why the demand for online activities is gaining momentum so rapidly. According to the latest research, more than 22% of all commercial transactions will be conducted online next year, although three years ago this figure was half as much - 14.1%. The popularization of mobile applications is a significant reason for the success of online retail. Today, it is much more convenient and easier to meet someone through an app, buy cosmetics, or clothes, order a service, or bet on your favorite team using a smartphone than to travel, search, and pick up. All goods and services promoted through affiliate programs will be profitable if there is demand and adequate supply. Demand for a product or service is an indicator of how much potential customers are interested in the product/service and are...

With just a few days to go until the start of Euro 2024, we are in the midst of a very special period. This period feels special even among those who are not avid football fans, as the atmosphere of tension and anticipation is in the air. Football fans, on the other hand, immerse themselves in the game, ignoring social ties for the duration of the competition, as the title of the continent's strongest national team is decided. In many countries where this sport is particularly popular, people even postpone their planned vacations so that nothing distracts them from watching each match. At this time, everything related to football is relevant. Sports betting is also popular, as fans predict the outcomes of matches, support their favorite teams, and want to bet on their victories. Such activities are very important in...

Marketing is the foundation of any commercial activity, as the main goal of a company is to successfully sell its products or services. However, there are cases when a marketer has overdone it and increased demand to the point where an entrepreneur cannot cover it. In such cases, demarketing comes into play. In this article, we will explain what demarketing is, how it works, and what demarketing methods are used in business. What is demarketing? Imagine you are starting a business, for example, selling sneakers made in China. Your initial capital is $3000, with which you bought 100 pairs of shoes, planning to sell them for $50 per pair. After calculations, you determine that your net profit, including shipping and marketing costs, will be $15 per pair. You intend to reinvest these funds in the purchase of a new batch...

In this article, a virtual card issuing service for traffic arbitrage - Flexcard will explain in detail what Esim is and break down each service in detail. eSIM (or embedded SIM) is a programmable chip integrated into your device (be it a smartphone, tablet, or laptop). It functions just like a physical SIM card, providing the ability to send and receive messages, surf the internet, and make or receive calls. It is important to note that activating an eSIM does not require physically inserting a SIM card into your phone or tablet. All you need to do is download the appropriate app and connect to the appropriate service. Virtual SIM cards also do not limit you in choosing a certain mobile operator. You can switch from one operator to another at any time. Deactivation of the old SIM card is...

Diversification is key in all areas: finance, production, and politics. In the financial sector, it is aimed at reducing investment risks and distributing financial flows; in the production sector, it is aimed at expanding the range of products and increasing the number of consumers; in the political sector, it is aimed at entering into alliances and cooperation in various areas. In this article, we will take a closer look at what diversification means for an investor or trader. What is diversification? Diversification is a strategy for allocating an investment portfolio in such a way as to reduce risks by investing in different types of assets or markets. The main goal of diversification is to avoid or mitigate the impact of negative changes in any particular asset or sector on the investor's overall return. This strategy involves allocating investments among different...