Guest posting as a marketing tool. Let's figure out how effective guest posting is for SEO What is guest posting? Guest posting means publishing text on a third-party authoritative blog that includes a link to your site with native (not direct) advertising. This is an effective strategy for external SEO website promotion, as it allows you to increase the authority of your resource, increase its visibility in search, and therefore attract new visitors. Free guest posting remains one of the main link building methods that is suitable for projects in any niche. It can be used with a minimal budget, but if you don't build a strategy for working with platforms, it will be difficult to get the desired result. Help: In Google's guidelines, there is a clause that states that guest posting is considered a prohibited way to promote...

What should be an effective remarketing? We share the main life hacks. What is remarketing? Remarketing is a digital marketing strategy aimed at attracting users who have already interacted with the brand or visited landing pages on the site. Or if a customer has added a product to the cart but hasn't checked out, remarketing uses this information to show them ads on social media and other sites, and eventually encourage them to purchase the product. In the field of marketing, you can find two concepts-remarketing and retargeting. What is the difference? Retargeting involves setting up advertising in each individual system. Remarketing includes a general strategy for returning interested users and potential customers. The name refers to a function that allows you to set up a targeted advertising campaign in the contextual media network for consumers who have previously visited...

What does link building affect? How to build thousands of new links and set up 100% return. What is a link? Let's start with the basics: what is a link? The main thing in link building is a link, i.e. a line in HTML markup that, when clicked, takes you to the page with which it is associated. It is a kind of currency in the world of promotion that helps to earn credibility and reach the top of the search results. And link building is the process of getting links (backlinks) to a website. Thanks to it, the link profile of the site is gradually built. The mass of links is analyzed by search engines, and the more links from authoritative and relevant sites lead to your site, the higher you will be ranked in search results. Why is...

If you work in the iGaming industry, you should fly to iGB L!VE 2024. This year, the conference will be held in the city where it never gets boring - Amsterdam from July 15 to 19, 2024. The event is attended by 10,000 beginning and practicing gamers from all over the world, so it is a great opportunity to establish valuable contacts. The program is full of various events that include both formal meetings and informal parties for the exchange of experience and interesting networking. We have prepared a guide to the conf to help you spend your time with maximum benefit. Conference events guide Day 0: July 15 - Amsterdam Madness Cocktail Party Time: 17:00-22:00 Venue: Information to be confirmed Entrance: By invitation Organizer: Affiliate Business Club Description: A preparty that will help you get to know the participants...

Effective lead scoring. Or how to determine whether a client will buy or not. The term lead scoring is derived from the English lead and scoring. Lead scoring allows you to divide potential customers into segments, for example, hot and cold. For salespeople, scoring helps to understand what kind of lead behavior is purchasing and who to pay maximum attention to. For reference: This technology was first used in the United States. The term was introduced by IBM when it received more than 4000 applications per day. To process all these applications, the company had to hire a huge number of qualified managers who divided clients by criteria. By the way, the banking sector uses the same system to assess borrowers in terms of solvency: they give points for certain indicators to understand whether to give a loan. Why is...

25 million stolen in 12 seconds. Details of another cryptocurrency fraud! The US Department of Justice has arrested two brothers for attacking the Ethereum blockchain. For reference: Ethereum is a decentralized blockchain platform that creates a peer-to-peer network for the secure execution and verification of special code called smart contracts. Smart contracts allow participants to enter into transactions directly with one another without a trusted central authority. Anton Per-Bueno, 24, and James, 28, are graduates of the prestigious Massachusetts Institute of Technology. Instead of using their knowledge of the latest IT technologies, the guys decided to fraudulently gain access to transactions in the system that were waiting for confirmation, then intercept them and receive the victims' cryptocurrency. The whole process took the tech geniuses only a few seconds. According to official information, they have been charged with conspiracy to commit...

In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...

We break down Facebook advertising into molecules! Why everyone wants to advertise on Facebook - we tell you all the pros and cons. “If you're not on Facebook, you're dead” - more than two billion people in the world support this slogan. According to Digital Information World, Facebook is the third most popular website in the world, behind only Google and YouTube. So it's no surprise that hundreds of thousands of businesses use it as a platform for advertising. Let's find out why Facebook is so popular in online business and why most arbitrageurs want to "pour" through FB. However, we want to note right away that we have conducted a study and compared all types of advertising promotion and determined the most effective one. The results will impress you! (Expect the article on our website soon) In the meantime,...

Bitcoin is not just a digital currency, but a real revolution in the world of finance and technology. One of the most important events in its life is halving. This is a process during which the reward for mining Bitcoin is halved, and it occurs about once every four years. Halving has a profound effect on the Bitcoin economy, affecting its scarcity, inflation, and even its price. In this article, we will take a closer look at what halving is, how it works, and why it is so important for all cryptocurrency market participants. Basics of the Bitcoin network: how the BTC blockchain works To understand what halving is, it is important to understand the basics of the Bitcoin network. Bitcoin transactions are grouped into blocks that are protected by the mining process. Miners use powerful computers to solve complex...