The world of communications is changing rapidly, and modern professionals face new challenges every day: from monitoring brand reputation on the Internet to creating content that resonates with the audience. This is where artificial intelligence and specialized AI tools come in. They simplify routine tasks, analyze data, optimize processes, and even help to create. Already using ChatGPT? Great, but don't limit yourself to it. We've put together a selection of 20 tools that will become reliable assistants in the work of communicators. Here you will find solutions for reputation analysis, work automation, content creation, analytics, crisis management, and much more. Reputation monitoring and data analysis Brandwatch A tool for analyzing brand mentions in social networks, news, and forums. It allows you to identify trends, analyze tone, and respond quickly to potential crises. Meltwater A platform that helps to track media...

Native advertising continues to gain popularity and plays an important role in traffic arbitrage. Unlike traditional banners or pop-ups, native ads fit seamlessly into the context of the user experience, making them less intrusive and more effective. However, as technology evolves, audience needs change, and advertising standards are updated, arbitrageurs are faced with the need to constantly adapt to new formats and requirements. In this article, we'll look at how arbitrageurs can work effectively with native advertising in 2025, what to consider when creating campaigns, and what new trends to keep an eye on. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What is native advertising? Native advertising...

Mobile traffic continues to gain momentum, becoming a key area of focus for arbitrageurs around the world. In 2024, mobile devices remain the main source of internet traffic, which opens up new opportunities for traffic arbitrage specialists to monetize and optimize their campaigns. In this article, we take a look at the top trends for using mobile traffic for arbitrage in 2024. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Rise in popularity of apps and in-app advertising Mobile apps continue to dominate among smartphone users. Content consumption through apps (games, social networking, messengers, video streaming services) far exceeds the use of mobile web browsers. In response to...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

We have previously shared with you useful job search and presentation tips for effectively presenting yourself as a candidate. Today, we have prepared a selection of prompts for those who are responsible for finding new talent, selecting candidates, and maintaining corporate culture - HR professionals. The collected prompts will be useful both for establishing internal processes in the team and for increasing the efficiency of recruiting and developing the company's HR brand. Find your request, use a prompt, and catch tips from ChatGPT. 👉 Create a candidate profile Prompt: “Imagine you are an experienced recruiter who is well versed in competency models. Create a profile of a candidate for the position of an event marketer in an online food delivery service. List what knowledge, skills, and personal qualities he or she should have. 👉 Improve the text of the job...

Everyone dreams of visiting Paris, but what about the bays? Is France such a popular geo? In this review, we will analyze all the details of France's geo, whether it is worth pouring traffic on it, and how to do it in the most profitable way. General information A few numbers for a better understanding of geo: Population – about 64.8 million people. The ratio of men to women is approximately 48.3% to 51.7%. The average age of residents is 43 years old. About 82% of the population lives in cities, and the remaining 18% – in rural areas. Large cities: Paris, Marseille, Nice, Lyon, Toulouse and Bordeaux, as well as Rennes, Strasbourg, Lille and others. The official language is French. By religion: 41% of the population are Catholics, 40% are atheists, 5% profess Islam, and the rest are distributed...

Many argue that Latin America is losing its importance, but this is far from the case, and we are ready to prove it! As long as there is a stable appetite, new offers and profitable approaches appear, geo continues to be a source of stable income. Latin America is often compared to Eastern European countries because of the large amount of affordable traffic. Today we will analyze geo LatAm, its unique features and local audience. We will also discuss profitable approaches in the mid-range. Basic facts As always, let's start with the key characteristics: Area: 20,111,457 km² Population: 661,012,393 people Average age: 29.2 years Average income: from $200 to $400 depending on the region Religious affiliation: about 82% profess Catholicism Currencies: each country uses its own national currency, the introduction of a single currency is being discussed Main languages: Spanish...

Affiliate program Traffic Cake is here. We are a direct advertiser of Winnita (IT) and VOX (PL) casinos, we have been on the market for a long time and have extensive experience in working with SEO traffic. Today we are going to review the most successful WordPress plugins for your SEO websites. Developing WordPress sites is much easier than doing it yourself, and without knowing the code. The vast majority of SEO specialists build websites on WordPress because it is the most popular website builder in the world. Today we will analyze the most popular and successful plugins that can greatly simplify your work on the site, especially when you have several of them. But first things first. What are the benefits of WordPress? WordPress is one of the most popular platforms for creating websites, used by millions of users...