Dating – is a field that encompasses online dating and interactions between people looking for romantic or sexual relationships. In this context, various platforms and applications are used to help users find a match based on various criteria, such as interests, appearance, geographic location, etc. Traffic arbitrage matchmaking is a specific segment in which arbitrageurs offer traffic for matchmaking offers. It differs from other verticals in that it is based on building relationships between users, not just selling goods or services. Key aspects of successful dating arbitrage Understanding the target audience: Successful de-rating requires a deep understanding and analysis of the target audience. Only by knowing their needs and preferences, you can effectively customize traffic. Choosing the right offers: Dealing offers should be attractive to your audience. Consider different offers and choose the ones that have the potential for high...

Lead Magnet — is a marketing tool that is used to grab the attention of potential customers and encourage them to sign up or purchase. It can be any valuable content or offer that a company offers in exchange for a user's contact information. A lead magnet is one of the pillars of an effective lead generation strategy, which helps to attract new customers and increase sales. The types of lead magnets with proven effectiveness Electronic books and research guides Based on research and expertise in digital marketing, ebooks and guides are one of the most effective strategies for attracting leads. These resources, created by leading experts in the industry, provide users with in-depth and relevant knowledge on a particular topic. For example, a book covering the latest techniques for increasing productivity, or a detailed guide to healthy lifestyle principles....

Affiliate marketing is one of the most effective ways to make money online. This guide will be your reliable assistant on your way to success in this field, whether you are a beginner or already experienced. What is affiliate marketing and why is it important? Affiliate marketing — is a way of making money by promoting the products or services of third-party companies. It is important because it allows you to earn money without owning your product. Affiliate marketing is based on the principle of profit sharing between advertiser and affiliate. You promote a product or service and receive a commission for sales or other user actions. Affiliate marketing is based on the principle of profit sharing between the advertiser and the affiliate. Types of Affiliate Marketing Partnership Programs: Specialized programs where the advertiser provides partners with promotional materials. Referral...

Neuromarketing is a synthesis of marketing approaches with neuroscience that allows for a deeper understanding of how consumers perceive advertising messages on a subconscious level. This field is becoming increasingly popular in the world of advertising as it offers innovative methods of interaction with the audience. Definition of Neuromarketing and its importance in advertising Neuromarketing is the study of processes in the consumer's brain during interaction with advertising materials. Using special equipment, such as fMRI or EEG, experts analyze how advertising affects the brain and what emotional reactions it causes. The importance of Neuromarketing in advertising cannot be overestimated. Traditional marketing research methods, such as surveys or focus groups, are often based on consumers' conscious responses, while Neuromarketing helps to uncover subconscious reactions that may be different from what people say. Physiological basics: How the brain perceives advertising Every advertising...

Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...

For the industry, June 2026 is not just the start of summer, but a full-fledged season of major industry gatherings. From the U.S. to Peru, from London to Tbilisi, conferences will take place around the world, setting the market’s pace, forging new partnerships, and showing where the industry is headed next. This month’s events differ not only in location but also in format: from large-scale expos with thousands of attendees to intimate summits for top management. Some focus on entertainment and networking, while others emphasize in-depth discussions, analytics, and strategic decisions. But they all have one thing in common—they are gathering points for the people who are truly driving the market. In this roundup, we’ve compiled the key conferences in June that are worth keeping an eye on—whether you work in affiliate marketing, iGaming, or are simply looking for new...

Affiliate programs are once again offering not just standard promotions, but exciting events. Win-Offers has launched a giveaway where affiliates can win not just a bonus or a higher commission rate, but a trip to Oleksandr Usyk’s fight in Egypt with full all-inclusive coverage, from flights to tickets and a hotel. The campaign has already started and will run until May 10. Participation is open to all affiliates, and winners will be determined not by chance but based on traffic results. Here’s how this promotion works and what you need to do to claim your ticket to the fight. How to participate and win? The mechanics of participation are simple. To participate, you need to: notify your manager of your participation or register on the Win-Offers platform via this link drive traffic to one or more brands: Parik24, Topmatch, or...

Spring is traditionally packed with events, but May looks particularly busy: from Europe to Africa, from the Middle East to Asia. The market is moving fast, and if you want to stay in the game, you need to understand what’s happening not only in your niche but also globally. We’ve compiled a list of key events you should attend to gain insights, network, and discover new opportunities before anyone else. iGaming Germany 2026 Where to go in April 2026: Top conferences and events of the month When? April 22–23, 2026 Where? Germany, Munich iGaming Germany 2026 is one of the key events for players in the European iGaming market, focusing on regulation, compliance, and business development in Germany. The event is organized by Eventus International. The event will bring together operators, affiliates, regulators, lawyers, and technology companies to discuss how...

Social media has long ceased to be merely a “showcase” for a company. Today, it’s the first point of contact with a candidate, and it’s often there that the decision is made: to apply for an interview or close the tab. We spoke with HR professionals from the industry about how social media actually influences employer branding, why companies often fall short in this area, and what really drives candidates to accept or reject an offer today. Spoiler: it’s not just about the content. How do social media influence employer branding and a candidate’s decision to accept a job? Alyona, Talent Acquisition Specialist FRBS Social media today is a must-have for employer branding. If a company isn’t there or looks “dead,” that’s already a blow to trust. But the decision to submit a resume isn’t formed solely through social media....