Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Planning to run ads on Telegram? First, check out our guide and then feel free to launch ad campaigns that will convert well! The first step: analyzing ads on Telegram At the beginning of the development of your own Telegram channel, the question arises: “How to create a high-quality advertising post?” There are two options: order it or make it yourself. For beginners, it is worth starting with writing advertising posts on your own - this will help you better understand the specifics of channel promotion. Fact: 70% of the success of a Telegram channel depends on a high-quality advertising post that attracts new subscribers. How to evaluate the quality of an ad post? There is such a metric and it is simple - cost per follower. The lower the cost, the more effective the post. To calculate it, divide...

Poland is one of the most popular geos for gambling and gaming. This country has a special character that differs from the rest of Central and Western Europe. Poland is much more conservative and religious than, say, Germany, France, or even Italy. English is also not as widespread here as in neighboring countries. Most Poles prefer their native language, so it's better to use Polish for creatives, landing pages, and apps. It is also important to take into account cultural differences: unlike campaigns for Western European countries, creatives with images of local people work better on Geo Poland. Let's take a closer look at this geo below. General information about GEO Poland is a country with one of the fastest growing economies in Europe and one of the lowest unemployment rates. However, the purchasing power of Poles varies greatly: in...

When you run ads through Google Ads or other popular advertising platforms, you sometimes face ad rejection even for "white" products and services that do not violate any rules. Often the problem is that more than 95% of ad and campaign checks are performed by bots, not live moderators, and this leads to false blocking. Of course, it's annoying, especially when you've spent a lot of time on keyword research, creative, and landing page development, and your campaign is suddenly stopped and doesn't bring any results. In this article, we will briefly and to the point look at the 10+ most common reasons why ads are blocked or stopped and share tips on how to fix such errors. Possible reasons for rejecting or pausing ads on Google Ads and how to solve them Here we will consider the main reasons...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

For arbitrageurs working in the iGaming vertical, it is important to understand the principles of online casinos. Bonus mechanics play a huge role, being responsible both for attracting new users and for retaining and engaging old ones. And also by their use you can understand how much this or that casino knows how to work with players, but for this you need to know the essence. But first: what are bonuses? Bonuses are “pluses” to players from the casino. They can be represented by money, points or freespins (free games), and are designed to stimulate users. Bonuses are conditionally divided into two types: deposit and non-deposit. The first are issued for depositing money into the account, and the second do not require spending on the part of the player. Today we will briefly break down the main types of online...

Do you notice strange changes in the results of your ad campaigns? The number of clicks has increased dramatically, but there are still no conversions? Even after checking all the parameters and running various tests, you haven't found the source of the problem? It is quite possible that your ads have been subjected to click fraud. In this article, we will share ways to protect against click fraud and how to eliminate it. What does ad click fraud mean? Clicking, also known as clickfraud, is a type of online advertising fraud. Its main goal is to deliberately click on ads without any real interest in order to quickly spend the advertising budget of competitors, especially in highly competitive areas. At the same time, click-throughs can also occur unintentionally. For example, keyword analysis tools (web crawlers) can automatically search for landing...

Reddit is a global phenomenon that has been popular for many years. It is a combination of a forum and a social network in the top of the most visited websites in the world, along with Amazon, TikTok, Yahoo, and other leading online platforms. In this article, we will analyze the potential of advertising on Reddit Ads. We will give step-by-step instructions on how to launch advertising campaigns in your account and share information on where to buy ready-made accounts for promotion. Read on so you don't miss out! Reddit audience statistics The Reddit platform was created in 2005 as a place to discuss various topics. The project was launched with an investment of $100,000 from the American business incubator Y Combinator. As of August 2024, Reddit has more than 267.5 million weekly users and 73.1 million daily active users....