Not long ago, affiliate marketing in iGaming worked on a simple principle: the faster you pushed traffic, and the more of it you delivered, the bigger the payout. However, the industry has matured. Operators are no longer willing to invest heavily in undifferentiated traffic streams in the hope of a lucky conversion. Expectations have risen: affiliates must now deliver not only scale but also predictability, transparency, and consistent quality. At the heart of this shift is traffic segmentation – a strategic approach that enables both advertisers and affiliates to manage campaigns with far greater precision, setting new benchmarks for collaboration across the industry. The strategic value of segmentation was highlighted at Sempro Fest, where Valentyn Halchuk, Head of Business Development at Makeberry Affiliates, shared his team’s experience. By applying strict segmentation, Makeberry Affiliates drives traffic worth millions of dollars each...

Who said SEO is long, boring, and requires a lot of links? One of our partners has found an effective method: "Can Reddit posts be ranked like SEO pages?" 💥 Answer: Of course, yes! See below 👇 🔑 Scheme: ✅ Without a website ✅ No link building ✅ Only Reddit + top keys He warmed up several Reddit accounts and started posting reviews in top subreddits: → r/onlinegambling → r/CasinoBonuses → r/GamblingCanada Posts of type: "Top Aussie pokies that actuallypay" "Best no-KYC casinos for Canadians 2025" No spam. No hardsell. Only honest texts + clean links to SlotsGem and HellSpin. 🚀 Feature: Reddit authority (DA 90+) has promoted these posts to the top 5 for bold queries: 🔹 best crypto casino Australia 🔹 new no verification casino Canada 🔹 fast payout slots AU No links. No long waits. Only top...

You definitely saw it. Screenshots from Telegram: "+380$ overnight", "new case: ROI 230%", "I poured from the build, the après came in!". And all of these are not famous businessmen or millionaires, but ordinary people with a laptop and access to an advertising account. It's not a fairy tale, but it's not free either. We are talking about traffic arbitrage, a topic that is surrounded by a lot of myths, legends, and complaints about wasted budgets. You may have heard something about it. Or maybe you think that this is a "gray topic for those who are in the know". In any case, this article is for you. In simple words, without water and academic formulas, we will analyze what arbitrage is, how to make money on it, where you can cash in, and why this topic is not only...

"Is this company a scam?" If this is the first thing a user sees on Google about your brand, you are in trouble. Even if you have the most honest payouts, top support, and billing that doesn't lag. In gambling, reputation in search solves everything. Your landing page can be perfect, your UX can be smooth, and your offer can be bold. However, if Google stands between the click on the ad and the "register" button with reviews such as "does not display", "scammed", "do not recommend", traffic will be lost. Because the modern user looks not only at the creative. He checks what is written about you and reads it before giving you his card. And now imagine that your competitors are also toxic - and they have already "helped" you to get into some top "worst casinos of...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

This material is not our investigation. It was sent to us by the heroes of the article, the Traffgun Partners team. They shared the results, figures, and case study themselves. We publish it in its original form, with all the information provided. Because playing in the open is the minimum the market deserves. Start of cooperation: January 11, 2025 - official launch Geo - UA 95% of the traffic came through TikTok, with a little bit of Telegram and PPC also spilling over Set KPI: $15 average check within a month. Spillover and feedback: Period of the spill: 12.02.2025 - 17.04.2025 Regular contact with managers: Continuously kept in touch with Nikita and Vlad Received positive feedback from the product team Managers themselves asked us to scale traffic Weak start: In the first two months, there was a small volume, the...

Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like "5 reasons not to ignore us" and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple. A.I. has entered email marketing quietly but firmly. You no longer need to beat the "emotional, but not cringe" out of a copywriter. You don't need to spin the "Learn More" and "Redeem Bonus" buttons into 10 options anymore. Now you need one thing: to competently build the "CRM → prompt → profit" link. And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic. AI has invaded an email shop...

In-App traffic is gaining momentum, and if you are still focused only on FB or Google, it is time to expand your horizons. Why is this channel one of the most promising in 2025, and why is it especially profitable to launch In-App at 1win? This is what Sonia, Affiliate manager of 1win Partners In this article, she shares her expert opinion and practical insights from the first hand. What is In-App traffic and why should you pay attention to it now? In-App traffic is mobile traffic generated directly within applications. In-App advertising can be in the form of banners, short interactive videos, or rewards for viewing (mostly in games). If earlier this channel was considered experimental, in 2025 it is confidently among the key sources of high-quality and solvent traffic. Why In-App is relevant now: Global growth of the...