Adding hundreds of contacts on LinkedIn does not mean building a network. The platform has long ceased to be limited to the role of an online resume: today it is a full-fledged environment for professional interaction, where the result is formed not by the number of contacts or “cold” messages, but by visibility, trust, and the nature of communication with others. Networking is not “adding friends” On modern professional platforms, networking no longer works on a “lucky or unlucky” basis. It is no longer an exchange of business cards in digital format. This approach is not a “one size fits all” template — it is a flexible strategic model that adapts to different goals, such as partnership, career growth, client development, or expert visibility. What is networking in a professional network In a professional environment, the focus shifts from random...

Content marketing and changes in how it works are much greater and more profound than we think. That's why we've created a second part of our article on content marketing trends in 2026. Read the first part here! Let's learn together and get to work. There's little time and a lot of work to do! Email and social media instead of search The battle for zero-visit visibility is our reality, but there is a nuance. It's still not a click on a website, which marketers are constantly fighting for. That's why brands that have already experienced a drop in organic traffic from search will start to invest more actively in channels of direct contact with their audience. First and foremost, in email marketing and social media. As Vova Feldman, CEO of Freemius, notes: If Google is sending you less traffic,...

Content marketing always tracks user behavior, which is constantly changing. In the past, we searched for information and clicked on “blue links,” which meant that content marketers optimized texts for search results. User behavior is constantly changing and has done so again in 2026 due to the growing popularity of AI tools. Millions of users are already searching for ideas, products, and everything else through ChatGPT, Perplexity, or AI Overviews. This means that marketers must adapt to the new realities. We have compiled the new content marketing trends that will be relevant in 2026. Let's explore them together! Trend: Zero-visit visibility will be a key factor in 2026 Experts have already predicted this trend and pointed out that “zero-click experiences will become the majority of users' online paths.” And the numbers confirm this. Today, despite the fact that Google processes...

Every year, branding promises a “new era.” This year, three major shifts are clearly emerging. First, agentic AI is changing the very logic of branding and marketing: from strategy to daily decisions. Second, personal branding is no longer a “performance” and is increasingly becoming an asset: with control, its own audience, and real relationships, rather than reach for the sake of reach. And third, visual identity is evolving from a set of static elements into flexible systems that work with feelings, experience, and context, not just form. So, here are the key branding trends that will define brand strategy, personal brand development, and identity design in 2026. Strategic branding: AI agents, the human factor, and experience In 2026, simply “being visible” is no longer enough. AI agents have fully entered the game and are increasingly influencing people's choices. Not as...

Marketers and designers can work together to create magic that sells if they form a true dream team. Marketers know their audience and its pain points inside and out, while graphic designers translate this knowledge into visuals that grab the audience's attention at first glance. That's why today's brand success depends on the synergy between these two—without mutual understanding, good design won't sell, and a smart strategy will look too boring if it's not backed up by visual creativity. Who is a marketer: strategy above all else Who is a marketer in today's reality? It is a strategist who turns business data and audience behavior into sales. A marketer is a specialist who puts themselves in the customer's shoes: they research what worries them, what makes them happy, where they spend their time online, and how they live. They study...

Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

Just a few years ago, AI texts were exotic. Today, they are a working tool used by everyone from freelance copywriters to large media editorial offices and marketing teams. AI writes quickly, evenly, without emotion and without fatigue. And this is where the main pitfall lies. The problem is not that the text was created by a neural network. The problem is that it is increasingly being published without verification, like a draft that accidentally became the final version. Without an editor's eye, without fact-checking, without asking, “Is it really okay to release this to the public?” In practice, the consequences are almost always the same. The text contains inaccuracies or half-truths that sound convincing but do not stand up to scrutiny. The wording becomes too smooth and predictable, as if correct, but without any lively thought. And with this...

Google does not block texts created by artificial intelligence. The company has clearly stated that it does not matter who wrote the text — a human or AI. What matters is how useful, original, accurate, and reader-oriented it is, rather than search engine-oriented. In this article, we will explain how to safely use AI in content and not be afraid of penalties, as well as how to optimize texts so that they rank in 2024–2026. Why doesn't Google penalize AI content, but penalizes poor content? Many people still believe in the myth: “AI content = penalties.” I used to fear this too. But Google's position remains unchanged: Google does not penalize AI. Google penalizes poor-quality texts. Therefore, our focus should not be on whether it is “acceptable” to use artificial intelligence, but on what content we publish and whether it...

Trustee Plus is a crypto wallet that has been in use since 2016, when not everyone knew what crypto was. This wallet has evolved into a financial hub for traders and affiliates. Its classic advantages speak for themselves, making it a must-have: Support for 30+ coins (TRC20, ERC20, SOL, NEAR); Ability to transfer crypto by phone number; Built-in card for crypto payments and IBAN withdrawals. However, the platform is not standing still: new features have been added that turn ordinary exchanges into points and cool cashback. The main stars we will be talking about are Trustee Points with prizes, Trustee Travel for savings, and improved gamification. Let's take a look at each of them with examples of benefits for users. Trustee Points: farm points for exchanges and leaderboard Each transaction in popular pairs BTC/ETH/USDC ↔ EUR (withdrawal to a card...