A new character in the iGaming world, who has set a goal to dethrone the market leaders and become the world's No. 1 provider. They have no doubt about it at all, and now we will explain why. Read the article to find out all the spicy details, goals, and values of the company. The readers of Lead Panda Media and Dream Play have their first meeting today. Dream Play told us that they want to make a big statement in the media space. So... Dream Play is a provider with a startup mentality. There is no bureaucracy and “contact us and we will consider your request”, everything is clear and accessible here and now. And this article is not written according to marketing templates. Because for the Dream Play team, the most important thing is to be fresh. They...

Spend in traffic arbitrage is a key indicator that allows marketers and webmasters to analyze the effectiveness and profitability of their advertising campaigns. Traffic arbitrage is the process of buying traffic on one platform to resell it on another at a higher price. This strategy is widely used in online marketing to generate profit. Spend, in this context, refers to the amount of money spent on acquiring traffic. Understanding Spend in Traffic Arbitrage Spend plays a crucial role in traffic arbitrage, as the potential profit of a campaign depends on the amount of money invested. Effective spend management allows maximizing ROI (Return On Investment) and minimizing the risk of losses. How to Calculate Spend To calculate spend in traffic arbitrage, the following components should be considered: Cost Per Click (CPC): The price you pay for each click on your ad....

Not all arbitrage providers cooperate with affiliates, many of them are hosted on websites with a parked domain. In this case, the Facebook pixel is used to track conversions and correct traffic, but working with it is usually considered boring and inefficient, as there is a chance of losing access to data due to the blocking of your Facebook account. Let's find out whether this is a myth or a reality. What is a Facebook Pixel? A pixel is a piece of code that is placed on a website and tracks user behavior (visits, clicks, conversions, etc.). It allows you to create, evaluate, and optimize the audience for your advertising campaign. A pixel is simultaneously transferred to several different accounts that advertise similar products and collect up-to-date data. It can be personal for a specific advertising campaign and general for...

Today we will talk about the most popular methods of advertising various goods and services on the global network. These methods remain the most effective even if you don't have your own online representation. However, if you also own a website, we are ready to offer you services to promote it. Among the free options for placing advertisements on the Internet are: Classified ads; Product and service aggregators; Forums; Question/answer services; Videos; Articles in magazines; Social networks. Classified Ads Websites It's hard to call this method outdated; it's not as ancient as it used to be. However, the fact that it has been used for a long time is true. Finding such websites on the internet is not that difficult: search engines offer plenty of options. But here you need to be very careful. Before placing your ad, pay attention...

What is an offer "Offer" is a term taken from the English language and means "offer". It is based on the idea of presenting a product, service, or any other product with a detailed description and a call to action, such as a purchase. An offer specifies all the advantages and benefits of the purchase, information about delivery methods, payment methods, available discounts, and promotions, as well as describing the steps to be taken to purchase the product. Offers in marketing In marketing, offers, or offers, are usually created with the needs and wants of the target audience in mind. They can be found on websites, on social media, or in advertisements. Offers are formulated to interest potential customers and motivate them to buy. Marketers use various methods to achieve this goal: They address the offer to a specific audience...

The best way to make money online in 2024 is the one that suits your abilities, knowledge, and skills. In almost any field, a skillful craftsman eventually becomes a highly paid professional, while those who seek to get rich quick without the appropriate efforts and skills may be left with a small income. Successful individuals have always started from scratch. The Internet is no exception. There are no easy paths to wealth here either. If you are a beginner, you will have to learn a lot, gain experience, and build useful connections. In the first three months, you can expect to earn between 2-8 thousand hryvnias, depending on your field. But over time, online activities can bring a different level of profit. TOP 10 methods for making money on the Internet in 2024 Nowadays, many newcomers are showing interest in...

Affiliate marketing is one of the most effective ways to make money online. This guide will be your reliable assistant on your way to success in this field, whether you are a beginner or already experienced. What is affiliate marketing and why is it important? Affiliate marketing — is a way of making money by promoting the products or services of third-party companies. It is important because it allows you to earn money without owning your product. Affiliate marketing is based on the principle of profit sharing between advertiser and affiliate. You promote a product or service and receive a commission for sales or other user actions. Affiliate marketing is based on the principle of profit sharing between the advertiser and the affiliate. Types of Affiliate Marketing Partnership Programs: Specialized programs where the advertiser provides partners with promotional materials. Referral...

You can have a strong product, decent content, and even publish regularly, but your traffic still won’t grow. Often, the problem isn’t with marketing. It’s actually quite simple: your website simply “doesn’t exist” for search engines the way you think it does. Search engines can’t crawl it properly, index it, or trust it. And this is where a crucial factor many people overlook comes in: technical SEO. And this is exactly the type of task where fixes deliver quick and tangible results. To put it simply, technical SEO is about ensuring the website is understandable and accessible to search engines. It’s not about content or links. It’s about the fundamentals: Can Google crawl the site properly? Are pages indexed correctly? Does everything load quickly? Does the site look “reliable” from a technical standpoint? Simply put, it’s like product hygiene, but...

The Indian Premier League has long outgrown the status of a regular sporting event. Today it is a phenomenon that generates massive digital traffic and audience attention comparable to the world’s largest sports leagues. IPL 2025 attracted more than 1 billion viewers across TV and digital broadcasts, with total watch time exceeding 840 billion minutes. For anyone planning traffic strategies in India, these are numbers that simply cannot be ignored. One key detail matters here: IPL creates extreme demand peaks, but they are not evenly distributed. Audience growth is not linear. Activity starts building about a week before the tournament, peaks during the first two weeks, and then surges again ahead of the playoffs and the final. For affiliates and operators, this matters when planning onboarding and scaling campaigns. IPL is not just a GGR spike. It is a moment...