Newcomers to arbitrage often prefer to take advantage of no-cost traffic sources, because it does not require a large financial investment. However, it is important to realize that introducing products in such an environment can be a challenge, and achieving outstanding customer acquisition results is not always easy. Nevertheless, using free traffic to start your business or increase profits on such platforms through monetization is a very deliberate move. SEO Traffic Build a website specialized on the topic of your promoted offerer and wait for it to attract the target audience. It is important to pay attention to every aspect: design, effective landing page, and text originality. Content should include keywords frequently searched by users on the internet. Use tools like Yandex Wordstat and Google Trends to find them. Working with SEO traffic requires some technical knowledge. This type of...

How to make money on gambling: niche features in traffic arbitrage. Gambling is a promising area for making money in traffic arbitrage. Today we will take a closer look at the features of this niche, share insights on how the mechanics of making money on gambling work and what are the main payment models for arbitrage traders. If you are just starting your journey in arbitration and want to understand how to make money on gambling, we recommend that you first understand the basics - read our previous article about starting work in an arbitration team. The advantages of making money on gambling include high rates for actions and a high percentage of conversion of targeted traffic. However, it is worth taking into account the risks - high requirements for traffic quality and the need to resolve issues with moderation....

A traffic manager is a professional who specializes in bringing the target audience to a website. This means that he focuses on attracting users who have the potential to become consumers or customers. Such a professional not only ensures a constant flow of visitors to the site, but also helps to increase sales and lead generation. Traffic manager is a relatively new profession, and the number of really qualified specialists is limited. We will also consider the issue of finding experts in this field. For now, let's take a look at what tasks are included in the scope of the traffic manager's responsibilities. What does a traffic manager do A traffic manager performs a variety of duties that may vary depending on the size and purpose of the business. The main functions of this specialist include: Allocation of the advertising...

CPA networks act as an intermediary that connects advertisers using the CPA model with arbitrageurs. These affiliate networks aggregate a variety of offers that are made available to arbitrageurs in a convenient, centralized location, making it easier to find the right offer in a particular niche. Typically, CPA networks focus on working in one or more specialized verticals to provide a better selection of offserts. CPA (cost per action) refers to the price per targeted action taken by a user. This can include a variety of activities such as purchasing a product, providing contact information (pay per lead) or installing a mobile app. The company independently determines the type of targeted action for the CPA model, including: Lead: Obtaining customer contact information by filling out a form. Installing an application or program: Registering the download of a software product. Order...

Affiliate marketing is one of the most effective ways to make money online. This guide will be your reliable assistant on your way to success in this field, whether you are a beginner or already experienced. What is affiliate marketing and why is it important? Affiliate marketing — is a way of making money by promoting the products or services of third-party companies. It is important because it allows you to earn money without owning your product. Affiliate marketing is based on the principle of profit sharing between advertiser and affiliate. You promote a product or service and receive a commission for sales or other user actions. Affiliate marketing is based on the principle of profit sharing between the advertiser and the affiliate. Types of Affiliate Marketing Partnership Programs: Specialized programs where the advertiser provides partners with promotional materials. Referral...

The Indian Premier League has long outgrown the status of a regular sporting event. Today it is a phenomenon that generates massive digital traffic and audience attention comparable to the world’s largest sports leagues. IPL 2025 attracted more than 1 billion viewers across TV and digital broadcasts, with total watch time exceeding 840 billion minutes. For anyone planning traffic strategies in India, these are numbers that simply cannot be ignored. One key detail matters here: IPL creates extreme demand peaks, but they are not evenly distributed. Audience growth is not linear. Activity starts building about a week before the tournament, peaks during the first two weeks, and then surges again ahead of the playoffs and the final. For affiliates and operators, this matters when planning onboarding and scaling campaigns. IPL is not just a GGR spike. It is a moment...

In 2026, businesses will need more than just reports; they will need tools that transform a chaotic array of events into concrete actions — today, not “sometime after the quarterly report.” In this article, we'll figure out which analytics tools really work in 2026, why regular dashboards aren't cutting it anymore, and how to pick a solution that fits your tech stack instead of creating even more chaos. Ingest Labs Ingest Labs is a solution for those who live in a cookie-free reality and are tired of losing data due to browser restrictions. The platform specializes in server-side tracking and first-party data infrastructure. In other words, it collects signals that browser pixels simply cannot see. In 2026, this will no longer be a “plus” but a necessity. What does Ingest Labs offer? Server-side tagging that bypasses ad blockers and browser...

Are you launching a Facebook ad campaign and already imagining a “roulette” with an uncertain outcome? Of course, a couple of days after launching the campaign, you will see a profit or loss, but you can have more guarantees right from the start by choosing “the right” format. There are different types of advertising, and it's not just a matter of “checking a box” in Ads Manager. It's a tool that determines whether your campaign will be successful or whether it will be wasted or banned. Choosing the right format increases CTR by 40-50% and ROAS by half. Let's break it down step by step: from campaign goals to real-life cases, so you can launch campaigns without any worries. Campaign goals: the basis for all types of advertising The campaign goal is one of the first actions in Ads Manager,...

Attention is what everyone’s fighting for in 2026. Not data. Not traffic. Not even budgets. What really matters is whether you can earn a user’s attention — and, just as importantly, what they do after you get it. Selling hasn’t changed that much: you still need a real person who actually wants what you’re offering. Sounds simple. In practice, it rarely is. Every click today costs money. Packed feeds and ever-louder formats teach users to scroll past anything that feels like hype without substance. Getting noticed is expensive. Turning that moment into action costs even more. And when a user disappears after the first touchpoint, it’s not just annoying — it breaks the economics. Before diving into affiliate-driven retention strategies, it’s worth pausing on one hard fact. Bringing in a new player now costs several times as much as keeping...