In 2026, mobile advertising no longer needs to prove its effectiveness; it has become the foundation of the digital market. Analytical reviews by Business of Apps clearly show that most content consumption occurs on mobile devices, and advertisers' attention is shifting there as well. A smartphone is not “just another screen,” but the main point of contact between the user and the brand, where people watch videos, read news, play games, shop, and make decisions. Because of this, mobile advertising is no longer a separate area within marketing. For brands, it is becoming the foundation of their digital strategy. AVOW materials repeatedly emphasize that mobile formats are no longer used “for testing” or as an addition to desktop campaigns. On the contrary, it is mobile scenarios that are now driving the logic of reach, engagement, and scaling. Everything else is...

Google does not block texts created by artificial intelligence. The company has clearly stated that it does not matter who wrote the text — a human or AI. What matters is how useful, original, accurate, and reader-oriented it is, rather than search engine-oriented. In this article, we will explain how to safely use AI in content and not be afraid of penalties, as well as how to optimize texts so that they rank in 2024–2026. Why doesn't Google penalize AI content, but penalizes poor content? Many people still believe in the myth: “AI content = penalties.” I used to fear this too. But Google's position remains unchanged: Google does not penalize AI. Google penalizes poor-quality texts. Therefore, our focus should not be on whether it is “acceptable” to use artificial intelligence, but on what content we publish and whether it...

You scroll through your feed and suddenly you see a virtual influencer. He has millions of followers, collaborations with top brands, and he responds to comments almost 24/7. It sounds like fiction, but it's already reality. Artificially created characters, AI influencers and brand bots, are no longer just a joke and are gradually entering the mainstream. And by 2026, they will not only complement the work of people, but in some cases may even lead advertising campaigns. Data from the Famesters agency confirms the trend: 48.7% of marketers are already using AI in their influencer campaigns, and 62.9% plan to connect AI in the near future. Global AI marketing revenues in 2024 reached $36 billion, and are predicted to exceed $100 billion by 2028. So brands are clearly betting on algorithms that can create emotions. In this article, we will...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

Even the strongest prompt is only half the battle. In iGaming creatives, you can perfectly describe the style, camera angle, emotions, and offer... and still end up with a video that doesn't grab attention, doesn't hold attention, and doesn't convert. Because in real performance, the winners aren't those who write the "right" prompts, but those who know how to enhance them with small, almost invisible techniques. Mike Wiseman, a marketer, strategist, and creative who has worked his way from the chalkboard to the iGaming market, shows that the magic of conversion lies in the details. It's the micro-techniques of the first seconds, micro-emotions, a color palette tailored to the GEO, the effect of understatement, and social proof that make videos feel alive, human, and precisely attuned to the emotions. These nuances directly impact CTR, CR, and FTD, because viewers respond...

I've been in arbitrage for a long time and have seen everything from moments when an account brought in $1,000 a day to situations where a single ban ended weeks of work. The most valuable accounts are those that have a history, stable payments, and Google's trust. In this article, we will break down what are the spam accounts and how to get them for freefor free. The material was prepared by the authors of the ConvertX and BobFarm project. For more information like this, please follow our Telegram channels: juniors, mids, Seniors,C-lvl and Telegram BobFarm. Also, you can buy .com domains with history at a good price from us. What is a "spin account" and why is it valuable When I say a span account, I mean a Google Ads account (or an agency MCC) that demonstrates a stable...

Imagine: you are launching your first advertising campaign. The budget is spent, the CTR falls short of 1%, and you have zero leads. Do you panic? Don't be in a hurry. It's not always a failure, especially if you're working for a cold audience that sees your brand for the first time. The main thing here is not to sell "off the wheels", but to gradually measure progress: whether they paid attention to you, went to the site, stayed for at least a minute, or wanted to subscribe. Sales are the tip of the iceberg. First, you need to understand whether you have appeared in the field of view of users at all. In this article, we will analyze which KPIs really show progress when no one knows about you yet. From CTR and CPC to time-on-page and first-time saves,...

ROI from content marketing, PR, and community building is not about quick results and sustainable formulas. It's a long-term game that can bring cosmic returns if you know the right metrics and approaches to follow. In this article, we will analyze how to calculate ROI, what it is, and why even experienced marketers often fail with it. What is ROI and why is it important ROI (Return on Investment) is a metric that measures the return on your investment. The ROI formula looks like this: (Revenue - Costs) / Costs × 100%. It sounds simple, but when it comes to content marketing and PR, things get more complicated. What is ROI in simple terms? Imagine: you invested $1000 in content creation and received $3000 in revenue. ROI is 200% - not bad, right? But this is where the nuances begin....

Imagine running 5 campaigns at once, driving traffic from three different sources, and testing dozens of creatives. At first, it seems like a thrill, everything is under control. But within a week, Google Sheets starts to resemble an unanswered crossword puzzle: the numbers don't add up, the profit disappears, and there's no answer to the question "Where's the money, Lebowski?" This is exactly what life looks like without a tracker. Many newcomers launch ads on a whim and quickly get lost in the chaos of statistics. It would seem that yesterday there was a plus, and today there is already a minus, and you don't even understand why. And then the hero, who is often forgotten, comes on the scene - tracker. It is not just another software in your collection, but a real navigator in the world of arbitrage...