What is a cashback service? A cashback service is an online platform that is a partner of an online store. Its mission is to attract customers to the store. The latter pays the partner a commission for this, a part of which is shared with the buyer. Ultimately, everyone benefits: - The store earns money by selling goods, gets loyal customers, and saves on advertising; - the cashback service receives payment from the store, part of which it transfers to the customer, and part of which it keeps as profit; - the customer returns part of the amount spent in cash and saves on purchases. There are about a dozen cashback services in Ukraine. We will tell you how to use them on the example of one of the most popular ones - LetyShops. How it works Letyshops cooperates with...

Women in digital: breaking stereotypes and building a new future Digital is a dynamic and constantly evolving world that values knowledge, creativity, logical thinking, and the desire for innovation. These qualities have no gender, which is why more and more women are choosing a career in the digital industry. Even 15 years ago, the attitude towards women in this field was different. Jokes and stereotypes that belittled their abilities and devalued their contribution were common. For example: a female programmer is like a guinea pig, because she has nothing in common with either the sea or a pig. At interviews in companies, it was the norm not to even consider women's resumes, and the candidates themselves were suspected of wanting a quick arranged marriage and predicted that they would have a maternity leave in a year or two. Today, such...

Arbitrageurs are quietly making money in a niche that is overlooked by many in the industry. Sweepstakes are becoming an increasingly lucrative vertical, offering opportunities to generate traffic from a variety of sources. This niche is especially attractive because it is accessible even for beginners due to small budgets and simple technicalities. But what does this mysterious name really mean? Let's take a closer look! What are swipstakes Sweepstakes are marketing campaigns that offer participants the opportunity to win prizes by participating in a drawing. It's an effective way for brands to engage their audience, gather valuable insights, and increase their visibility. In the world of digital marketing, sweepstakes open up new horizons for attracting potential customers through innovative approaches and creative offers. Payment models in swipe stakes: consideration of SOI and DOI Choosing an effective payment model is a...

A few years ago, semantic collection was a routine task: tables, KeyCollector, manual cleaning of thousands of phrases, and endless frequency checks. But in 2025, everything changed. Now, in a few minutes, artificial intelligence can create a semantic core that used to take a team of SEO specialists a week to collect. Keyword research has become one of the most popular tasks for AI in digital marketing. Surfer, Semrush, WriterZen, Ahrefs, and even ChatGPT have all received AI modules that analyze SERPs, determine user search intentions, and build clusters with little to no human intervention. But don't confuse speed with efficiency. Some tools really analyze data, build links between queries, and suggest where SEO has the most potential. Others only generate beautiful lists of keywords without understanding the context or real search demand. So this time, we'll figure out which...

Imagine a classic content plan for social media: a Google Sheets spreadsheet with a "product post", "useful tip", or "Friday meme" for each day of the week. On paper, everything looks nice, but in practice, there are minimal likes, subscribers are silent, and requests are not growing. Why is this? Because most content plans are made for show. They don't take into account the pains of the audience, don't adapt to business goals, and often copy other people's templates. As a result, the company feels that "we are actively managing social media," but in fact, it is simply wasting time and budget. AI is changing this game. Now, instead of spending weeks coming up with topics and wondering what "might work," you can put together a real content plan in an hour: with ideas based on trends, TOFU/MOFU/BOFU structure, and...

October is not just a transition to cold autumn, but the start of a "marathon" of top conferences where you can really pump your ideas, cases, find like-minded people and partners. In this article, you will find all the hottest affiliate events + interesting crypto events. So let's think about where exactly you should buy a ticket? 1. AFFHUB Warsaw: an aggregate of ideas and acquaintances When: October 3 Where: Expo XXI, Warsaw Don't expect boring speeches - there are closed mastermind sessions with gurus of gaming, nutra, dating, crypto, and finance niches. So you will definitely find someone to share your vision and experience with. You will find answers to the questions that "hurt" many beginners and get inspired by already having a cool expertise. Additionally: a chill afterparty with cool DJ sets. 2. TFB Events: lifestyle arbitration When:...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...