19 september 2024
Agency vs. self-registered accounts
Preparing the voiceover
Even the most careful arbitrageurs occasionally face blocking of advertising accounts on platforms such as Google, Facebook, and TikTok. It can be difficult to restore access to a profile on these services, so many webmasters choose the safe way and immediately create agency profiles. In this article, we consider whether such accounts are really better than self-registration, in what situations they are indispensable, and how to use their capabilities effectively. The main differences Self-registered accounts are accounts that are created personally. They are usually pre-warmed up and "farmed" before being used for work. Agency accounts are advertising accounts created on behalf of agencies, such as marketing companies, rather than individual users. These accounts act as an intermediary between the webmaster and the advertising platform, and often have a higher level of trust than self-regs. What to choose: agency accounts or...