On April 16-17, the Lead Panda team and I visited Warsaw to attend Conversion Conf 2025. And it was not just "we went to the conference, listened to the speakers, and then went home". These were two days that really charged us with new ideas, acquaintances, and a little bit of cool merch from affiliate programs (seriously, now we have enough merch in the office). So let's tell you how it was 👇 First impressions - well, wow Development, creativity, style. Conversion Conf this year has become even bigger - +15 new stands, more than 70 of the best brands, media speakers, star headliners, and 3600+ square meters of location - and professional mega movement is happening everywhere. We hadn't even entered yet, and we started taking pictures at every turn. Because it is very exciting and with a concentration...

The world of traffic arbitrage is a sphere of challenges and quick decisions. And when time is short and you need to work fast, one of the most frequent and constant problems is especially annoying. Which one? Yes, yes, finding and selecting stable and reliable advertising accounts. To ensure that none of us are not tired of farming or buying accounts, and at the same time do not spend a lot of time and money on mediocre results, there is a service Fast Launch. Fast and effective solution that will get rid of these problems! After all, the launch of the service gives users access to unlimited advertising accounts. And this means one thing - no longer have to bother with farming or shopping! Read on to find out how the service helps you overcome this problem and takes your...

Some marketers believe that gambling goes through a decline in winter. They say that the cold season spoils the mood and dampens the excitement, which makes advertising campaigns less profitable. However, this is easily refuted if we recall one interesting detail: in the northern and southern hemispheres, the seasons change in the opposite direction. For example, in July in Canada, the heat reaches +26°C, while at the same time in New Zealand, the temperature rarely exceeds +9°C. Therefore, winter strategies work all year round if you launch campaigns in regions with opposite seasons. In addition, in many countries, the cold lasts up to six months, and the warmth comes only closer to summer. Today, we will analyze how winter conditions affect advertising and give tips for working in the gambling niche in the cold season. How winter changes the situation...

By the end of 2024, the gambling industry has undergone significant changes: many teams have switched to PWA applications. However, not all of them managed to successfully adapt to the new conditions, and some of them returned to the influence traffic via Telegram. In this article, we will tell you how to create effective funnels for influencer traffic, explain why some creatives work and others don't, and share practical tips to help you increase your earnings! How we analyze creatives Looking through spy services, it becomes clear that static creatives are now prevalent in influencer channels. Once upon a time, the main focus was on the “ life” - expensive cars, money, videos from Dubai resorts. Today, the focus is on the actor's face to immediately inspire trust in the viewer. Previously, ads avoided mentioning specific amounts or minimum investments....

Traffic arbitrage is essentially the skill of attracting people to websites or applications, turning their activity into revenue. The main tool of this process is traffic platforms. They act as a bridge between advertisers and traffic sources. In 2025, this industry continues to change, opening up both new prospects and complex challenges for arbitrageurs. In this article, we will discuss how to adapt to new market conditions, cooperate with traffic arbitration platforms in 2025, and what tools and approaches will help to succeed in this dynamic field. Traffic arbitrage market in 2025: new trends In recent years, traffic arbitrage has been undergoing significant changes due to the emergence of new technologies, platforms, and policy changes by major players such as Google and Facebook. In 2025, these factors will continue to shape the industry. Native advertising and multimedia formats Native advertising...

What is the most effective online advertising? Many media buyers ask themselves this question. What should you do if your budget is limited but you need to attract customers? Of course, use all the advantages of the Internet! Online advertising is available to absolutely everyone, you just need to learn how to use it correctly. What is an advertising network? It is called an aggregation of platforms where you can run ads through a single intermediary. The basic idea is that the owner of an ad network negotiates with various websites and apps to bring advertisers, then receives part of the advertising revenue for themselves, and gives the other part to the website owners – publishers. It can be said that the definition of an ad network is hidden in its very name: sites are networked, and ads can be...

Banner advertising is a type of contextual advertising that involves placing advertising images on targeted web resources in order to attract quality visitors. Each banner is a unique advertising message that can be static or animated. Banner ads can meet you on YouTube, while online shopping, watching news, and in other situations on the Internet. When you click on a banner, you are redirected to the advertiser's website where a specific product, service, or commodity is available. The main aspects to consider for a successful banner campaign are as follows Portrait of a potential client: Determine the characteristics of your target audience, such as gender, age, interests, social status, income level, and any other available information. The more you know about your audience, the more accurately you can target your ads. Interest: You have a very limited amount of time...

Glass offices, HR departments, corporate parties, tournament tables with "Rolex for record" bonuses... In the call centers of the investment "Scam Empire" everything resembled a legitimate international company. Only instead of clients, there were victims, and instead of results, there was a squeezed LTV of tens of thousands of dollars. In Tbilisi, the A.K. Group call center occupied three floors, and Sapphire Network had seven offices around the world: from Ramat Gan to Sofia, Limassol, Varna, and Kyiv. In total, there are about 500 employees. Funnel in action: how the deception mechanism worked The process was divided into two main parts. The first one was performed by salespeople - young guys and girls who worked according to scripts. Their task was to persuade a person to make the first deposit of €250. In the GetLinked CRM system, this event was...

Donald Trump is undoubtedly one of the most controversial and colorful figures in modern American history. Over the past five decades, he has managed to become a billionaire, build a huge casino empire that almost brought him to the brink of bankruptcy, and then returned to the top of the Forbes list. Later, he became the President of the United States, was the first in history to be impeached twice, and recently regained his seat in the Oval Office. Like it or not, Trump has a significant footprint in American politics and business. Today, through the prism of his gambling business, we'll take a look at how the controversial politician runs his business. “The Secret of Positive Thinking”: How Trump Built His Business Empire Many people learned about Donald Trump after he was elected president of the United States in...