ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...

Traffic arbitrage is a key element in the world of digital marketing. For effective work in this area, specialized tools are needed, among which a special place is occupied by anti-detection browsers. These browsers allow users to hide their real identity and mimic various digital fingerprints, which is critical for successful traffic arbitrage. What is an anti-detection browser? An anti-detection browser is a specialized web browser designed to protect user's personal information and bypass tracking algorithms. It allows you to change your digital fingerprint, which contains information about the type of device, browser, operating system, screen resolution, and other parameters. This makes it almost impossible for trackers to identify the user. How does browser anti-detection work? Anti-detection browsers work by changing the information that websites collect about users when they visit them. Every time you visit a website, your browser...

In 2025, fraudsters have become as advanced as arbitrageurs. Nowadays, these are not just bought clicks or proxy botnets - they are deep botsthat mimic human behavior to cursor movements; fake devices that pass fingerprint verification; and smart rotation that changes IP faster than you can refresh the dashboard. According to the estimates of Ukrainian affiliate networks, up to 18-25% of traffic in affiliate programs can be fraud. For large arbitrage teams, this means losses from $5,000 to $30,000 per month, which literally disappear in reports under the guise of "active users." Manual checking doesn't work anymore. Fraud has become smarter, faster, and disguises itself as the best campaigns. But AI is no longer on the side of fraudsters - now it is the one that catches them, analyzing behavior, click patterns, and data with an accuracy that people could...

Imagine: you just decoded what CPA is, and you almost feel like you’re “in the know.” But then three new abbreviations appear on the horizon — CPL, CPS, CPI. And again, that same vibe, as if you were called to the board in an algebra lesson: everyone confidently nods, and you sit and think whether you can just “scroll through” this moment. Spoiler: you can’t. Because it’s these letters that determine how much you’ll actually earn and whether you’ll blow your budget. So let’s understand in simple words, with examples and even typical fake-outs — so that after this article you can calmly talk about CPL, CPS and CPI without Google Translate in your head. What are they anyway? Three letters that decide the fate of your advertising campaigns: CPL, CPS and CPI. It sounds like a spell from Harry...

Is it possible to make $50,000 in net profit on crypto offers in three months from scratch? It is possible if you act with a cool head, a clear plan, and a willingness to experiment. This case study shows a real way from zero to fifty thousand dollars on Google Ads traffic in the gray vertical (crypto, forex, investments). No fairy tales - only numbers, working approaches, facts and conclusions. The authors are the ConvertX team, which develops an ecosystem for buyers of all levels: Junior, Middle, Senior, C-lvl. Stage 1. Start: pharma, cloaca, and first tests Google Ads is a traffic with potential, but with strict rules. You can't launch crypto directly, so we immediately laid down workaround strategies. Farm accounts Problem #1 is working accounts. Newly created ones are banned immediately. Purchased ones - either scam or inadequate...

What is meme marketing? If a few years ago memes were just entertainment shared by friends, now they have become a full-fledged marketing tool. And it's not surprising - people are tired of banal advertising slogans and standard "buy from us" posts. But if a brand enters social media with humor and light self-irony, it quickly becomes closer to its audience. The essence of meme marketing is quite simple: a company creates or adapts memes related to its product or services and publishes them on social media. The main thing is to do it in such a way that it doesn't look like you're being sold something, but rather that it is sincere, witty, and evokes a "yeah, that's me." Imagine the situation: you're flipping through your Instagram or TikTok feed and a standard ad pops up - "Our shampoo...

Yuval Noah Harari (YNH), a renowned historian and best-selling author, shares his thoughts on the challenges and risks associated with regulating artificial intelligence (AI) in a conversation with a journalist. Journalist (J): Some large companies, such as OpenAI or Microsoft, are actively advocating for AI regulation. But isn't this an attempt to strengthen their positions? After all, it will be harder for small companies to compete if they need expensive certifications, lawyers, and large teams to operate. We have already seen how GDPR has only increased the influence of tech giants. Won't it happen again with AI? JUNH: You are absolutely right, this is an important question. At the moment, the development of powerful AI models already requires significant resources: money, data, and experts. In fact, it is a game for several players, and globally, only a few countries are...

In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google's Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users. Artificial intelligence is changing search marketing Google predicts a "seismic shift" in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage. Key areas of change Google is focusing on three main aspects: The evolution of search beyond keywords Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video. AI will make search more intuitive and...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...