Traffic arbitrage is essentially the skill of attracting people to websites or applications, turning their activity into revenue. The main tool of this process is traffic platforms. They act as a bridge between advertisers and traffic sources. In 2025, this industry continues to change, opening up both new prospects and complex challenges for arbitrageurs. In this article, we will discuss how to adapt to new market conditions, cooperate with traffic arbitration platforms in 2025, and what tools and approaches will help to succeed in this dynamic field. Traffic arbitrage market in 2025: new trends In recent years, traffic arbitrage has been undergoing significant changes due to the emergence of new technologies, platforms, and policy changes by major players such as Google and Facebook. In 2025, these factors will continue to shape the industry. Native advertising and multimedia formats Native advertising...

Do you make videos on TikTok but haven't used YouTube Shorts yet? That's a shame, because it's also a free method of audience engagement that rivals TikTok in terms of importance. In this article, we've compiled valuable tips that will help you significantly improve your traffic results. Let's discuss how to fix the situation with the low reach of short videos on the YouTube platform. We will also analyze the algorithms of the ranking system and share practical recommendations based on the real experience of professionals. Video ranking algorithms on YouTube Shorts Although UBT is not as widely covered in the media space as traffic buying, interest in this area remains stable. TikTok is most often ranked first in terms of content quality across different platforms, but YouTube is actively catching up. According to analytical reports, the daily number of...

Artificial intelligence in gambling: a useful assistant or a danger? Artificial intelligence is increasingly being introduced into all spheres of human life every day, and gambling is no exception. On the contrary, the modern world of online casinos is experiencing a turning point in its development thanks to the introduction of artificial intelligence (AI). Such technologies are revolutionizing the gaming experience, providing players with unparalleled quality, security, and immersive entertainment. What is artificial intelligence? As a reminder, the main idea of artificial intelligence is that computers learn to do complex things that only humans could do before. Such programs can solve a variety of tasks, analyze large amounts of data, and draw conclusions based on this data. What is the function of AI in gambling? The use of artificial intelligence has several important advantages: Analyze and predict. AI systems are...

Facebook Ads Library is a powerful tool that provides access to information about all ad campaigns running on the platform. This tool allows users to view active and inactive ads, learn about target audiences, and get ad spend data. Using Facebook's ad library can greatly improve your marketing strategies, increase visibility and provide ideas for creating effective ad campaigns. In this article, we'll look at how to use the Facebook Ads Library to maximize its effectiveness. Facebook Ads Library provides data on creatives, ads and competitor campaigns, which helps in analyzing and optimizing ads. Use search filters and analyze results to improve your advertising approaches. Facebook Ads Library, with support for Audience Network and other platforms like Instagram and Messenger, is an indispensable resource for advertisers. What are the benefits of using Facebook Ad Library? Competitor and market research Facebook...

The sales funnel is used even by those who don't realize its significance. When an arbitrager guides a user from the moment of "arousing interest" to "taking a key action," they are using a funnel. An unoptimized or ineptly used funnel can lead to the loss of a large amount of traffic. In this article, we'll take a closer look at what a sales funnel is, how it works, and what you need to create one. What is a sales funnel? A sales funnel is a customer's route from the first acquaintance with a product to its purchase. This process consists of several key stages responsible for different levels of customer engagement. This tool, developed by William Townsend, covers four main stages, which are known as the AIDA system, an acronym for: Attention; Interest; Desire; Action. The user journey begins...

King-account: the term and its usefulness A parent Facebook account, known as a King account, is a key element in webmasters' marketing strategies. It is used to link multiple advertising accounts to the main profile. What distinguishes a King-account is its role, not its type, and it is given to the most trusted profiles to manage multiple lesser quality accounts. The benefits of this approach are clear: Extending the King-account trust to all linked accounts, which saves time and allows you to run ads even from non-idealized accounts. Centralized control and management of all campaigns from the King account. Reduced risk of blocking, as the webmaster rarely visits "child" accounts once they are linked. As of today, in 2024, King accounts have become the standard for most webmasters working with Facebook. Alternative methods are proving less effective, including promotion through...

How to search for arbitrage bundles through the FB library One of the main advantages of the ad library is its ability to recognize text in creatives using validation algorithms. This allows you to analyze the appearance of ads matching selected keywords in search results. In this way, the ad library not only allows you to study the existing offerings in your industry or niche for a selected country but also helps you identify the characteristics of successful strategies in creating creatives and the landing pages they target. This is especially important for arbitrage bundles, where every detailed analysis can be key to a successful campaign. The process is simple: access the "META Ads Library" via the link provided, select the country of your choice, and apply filters to select placement platforms, ad content type (static or video), and ad...

Target and targeting: what is it? Targeting is a marketing term that means targeting advertising messages to a specific audience that moves within the specified parameters. Targeted advertising, or targeting, provides the ability to fine-tune advertising campaigns according to the specific demographic, interests, and behavioral characteristics of the target group. Targeting on Instagram and other social media Targeted advertising plays an important role in social media, in particular on popular platforms such as Instagram, Facebook, Twitter, and others. Due to the huge number of users, these platforms provide an opportunity for active advertisers to customize their campaigns to reach the exact audience that will be interested in their offers or products. Peculiarities of targeting on Instagram Demographic characteristics: Instagram allows you to set up targeting by age, gender, location, and language. Interests and Behavior: You can target your audience based...

In the modern world of digital marketing and traffic arbitrage, one of the key topics is cloaking. This article covers the basics of cloaking in the context of traffic arbitrage and will help you understand how to choose the right tools to use this technology effectively. An introduction to cloaking in traffic arbitrage First of all, let's take a look at what cloaking is and why it has become so important in the traffic arbitrage industry. Cloaking is a technology that allows you to hide the true content of a web page from search engines or other bots by showing different content to humans and robots. This creates an opportunity for marketers and traffic arbitrageurs to attract an audience using a variety of methods and strategies. Topic Relevance Understanding of cloaking has become relevant due to the constant development of...