In the world of affiliate marketing, we face two key challenges: identifying a target audience to advertise to and avoiding situations where your efforts are not appreciated, known as "shaves". Let's say you've found a great strategy, launched an ad campaign, and started attracting visitors. But all of a sudden you find that you've only been credited with half of the results or even less. The manager can explain it by various reasons: from violation of the rules of the affiliate program to inattention when reading the terms and conditions of the offer. If you are faced with such explanations, most likely it is a "shave". So how can you avoid being cheated? In this article, we will go into detail about what a shave is in the context of traffic arbitrage, how to recognize it, and how to deal...

An affiliate program is a collaboration between a merchant and affiliates who promote and sell the merchant's products or services, receiving a commission in return. Here, a merchant is someone who offers a product or service and is willing to pay to promote it. An arbitrageur, webmaster, or affiliate is an intermediary who uses their channels to sell the merchant's goods or services, earning a commission. It is important to understand that an affiliate program and an affiliate network are different things, although they are often confused. Affiliate networks are aggregators of offers that act as intermediaries between webmasters and sellers. They monitor activity, manage payments, and help webmasters with link building. Most of these networks offer tech support and tools to track traffic and analyze results. Principles of work of the affiliate program The affiliate program is open to...

In the new issue of ROI Show, you will hear three bright stories of women who realize themselves in arbitration, events, and media. Each of them has come a long way, full of challenges, failures, achievements, and drive. Anna Shemyakina, Susanna Gevorgyan and Anna Borisova shared what usually remains behind the scenes: how it all started, what everyday life looks like, what inspires them and what they "kringle" from. Anna Shemyakina is a co-founder of Gentle Partners Anna launches business areas from scratch and knows how to do it calmly, without panic. She believes that in arbitration, the winner is not the loudest, but the most resilient. She says that she can simultaneously run a call, negotiate a cap, respond in a telegram, and not mix up anything. I got into arbitration while lying on the beach in the Emirates...

"Whoever is fastest wins" no longer works. Arbitrager 2025 is about traffic and trust. Cutting off the scam before the first click is a new must-have skill. Why classic methods no longer work Everything used to be simple: you looked at the site - it was okay or scam, checked the domain - new or old, wrote to the TG, got a response, so it was alive. Plus, Google with reviews, and you're already in the know. It seemed that these methods really give a sense of control, fitting into the formula: trust = logic + a little flair. But especially now, when technology is blowing away all the old landmarks, these strategies turn out to be nothing more than a mimicry of confidence. No guarantees, except that you will see exactly what they wanted you to see. Site check...

How do you find out the truth? That's right, ask an expert who works with the tool every day. So, we went and asked all the questions we were interested in to Head of SEO Andriy Krasovsky. But we found out what he really uses every day, what he pays for without regret, and what has long been banned. This article is an honest conversation about the tools that help out when you need to save time, money, and nerves. No advertising promises, only experience: what works, what gives the illusion of efficiency, and how not to drown the budget in template AI content. If you work in SEO or are just starting out, these answers will save you months of testing. What SEO tools do you consider indispensable in your work in 2025 - and why exactly? Ahrefs -...

During the active scaling phase, affiliate companies often face a talent gap: opportunities arise faster than the team can respond. Expanding sources, launching new offers, entering new GEOs — all of this requires fast and precise hiring decisions. And it’s exactly at the critical moment that it becomes clear: the right specialist isn’t there. Or they are — but too late. As a result, the company loses momentum, and the team operates in a state of chronic overload — covering not only tasks but also staffing gaps. To prevent scaling from turning into constant firefighting, a different recruitment model is needed — one that’s focused not on vacancies, but on business goals and growth dynamics. In this context, strategic recruiting and pinpoint hiring play a key role — as approaches that allow you to build a team not for the...

Do you still bet on the "review of Irina from Kharkiv" that every third grandmother saw on the Internet? The bad news is that in 2025, this won't work anymore. The audience is tired of fakes, screaming "minus 14 kg in a week" and landing pages that look like artifacts from 2016. Users are no longer led by triggers - they are led by trust. And that's why the winner is not the one who drives more traffic, but the one whose creative evokes the feeling of "this is real." UGC 2.0 is entering the arena - a new format of user-generated content that sells through empathy, recognition, and a "one of a kind" format. It can be: screenshots from Telegram conversations, voice "feedback from a friend", stories in the style of "well, I just tried it and I was...

The public is dead, long live the community. While brands on Insta are praying for reach and LinkedIn is trying not to die of seriousness, Telegram is growing whole armies of fans. Here, you don't have to beg for impressions or suck up to algorithms. The main thing here is to be yourself. With character. With a voice. With a position. We have collected the experience of people who do not just run channels - they build a cult around themselves. How not to burn out in a month, why publicity is not a must-have, and what kills the Telegram community faster than cringe advertising? All this is below. It will be useful for both those who are just launching a channel and those who want to warm up their army of subscribers to the point of "I'm 100% behind...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...