It's impossible to talk about breaking even without planning for profit. This is true both for solo entrepreneurs working for themselves and for successful business management, regardless of your scale and field of activity. Effective profit planning is the key to stability and development. In this article, we will look at the main methods and stages of profit planning. Read on and fill your pockets. Stages of profit planning Analysis of the current financial situation. A thorough study of the financial situation allows you to identify key points for growth as well as your risk areas. This means identifying current assets and liabilities, assessing liquidity, and analyzing financial indicators to understand the stability of the business. Setting goals. Setting clear, specific, achievable, and realistic goals is a critical step in the financial planning process. It helps to avoid over-the-top dreams...

Many people have heard of prepaid accounts, but not everyone realizes their true value. Let's get into the details. In this post, we'll look at what prepay accounts are, why they're needed, and what advantages they offer over postpay accounts. What are prepay accounts? Prepay or prepay accounts are accounts where the advertiser deposits a certain amount of money into their advertising account in advance. These funds are then used to place advertisements on the respective platform. Prepay accounts are common: In social networks such as Facebook or TikTok; In search engines; In advertising networks. Almost all accounts in advertising networks are prepay, except for special agreements. The advantages of using such accounts include ease of budget management, better control over spending, and the ability to avoid unexpected spending. It is also believed that, for example, for Facebook, such accounts...

Schema traffic: what is it and how to work with it? Schema traffic is an improved form of motivated traffic, characterized by higher quality and efficiency. Unlike basic motivated traffic, where attention is attracted by offering earnings, schema traffic attracts users with stronger motivational factors, such as bonuses or other forms of rewards. This type of traffic is characterized by deep trust and persuasiveness in connecting with the audience, often achieved through a personal brand on social media or a YouTube channel. Content creators share, for example, their "unique" methods for success in trading, casino bypasses, or sports betting strategies, convincing the audience of their effectiveness based on their own experience. This approach does not require a significant investment compared to advertising on large platforms such as Google or Facebook. A budget of 300-500 dollars is usually enough to reach...

Facebook advertising is a form of marketing communication designed to promote products, services, or brands through the social network Facebook. It is a powerful tool that allows businesses to reach their audience, increase brand awareness, attract new customers, and boost sales. What is Facebook Ads Manager? Facebook Ads Manager is an online tool provided by Facebook that allows advertisers to create, manage, and track advertising campaigns on Facebook and Instagram. This tool provides full control over advertising campaigns, from setting up targeting and creating ads to tracking and analyzing results. How to run a successful Facebook ad campaign Identify your target audience The first and perhaps most important step is to define your target audience. Who are they? What are their interests, preferences, and online behavior? The better you understand your audience, the more effective your advertising efforts will be....

Arbitrage slang: Common terms that every media buyer should know Due to the specific nature of the work and the frequent use of the same terms in certain areas of business, there is a need to simplify these terms. "Simplification" means making words more understandable or shortening complex phrases. The formation of individual slang does not bypass the field of traffic arbitrage. Media buyers, in many ways, are creative individuals, so their slang is very diverse. Let's take a look at what all the key abbreviations in the world of arbitrage mean. General terms of arbitrage slang Affiliate program, can be considered as a kind of contract between an advertiser and a webmaster (arbitrageur), which provides control over the fulfillment of obligations on both sides. An advertiser is a person or company that owns a certain product or service and...

Top proxy services for arbitrage The proxy server acts as an intermediary between the user and the Internet resource. The process works as follows: the user sends a request through the proxy, which in turn redirects it to the target site. After receiving a response from the site, the proxy forwards it back to the user. The main function of the proxy is to change the IP address, for example, the user is in Kyiv, but through the proxy, it may appear as if he is in Poland. IP address can be compared to a postal address, only within the Internet. Proxy servers are useful for bypassing anti-fraud systems, accessing sites blocked in certain geographic regions, and preventing blocking when running advertising campaigns. There are different types of proxies, and without going into technical details, the main criterion is the...

Before we learn how to become an effective affiliate manager, let's first understand who an affiliate manager is and what they do. Who is an affiliate manager? An affiliate manager is a specialist who is responsible for managing an affiliate marketing program. An affiliate manager is responsible for developing and executing affiliate marketing strategies, working with affiliates, providing them with the necessary information and resources, setting rewards, and tracking results. He also communicates with partners, resolves technical issues, and optimizes the affiliate marketing program to increase sales and efficiency. What is affiliate marketing? Affiliate marketing (or affiliate marketing) is a type of marketing activity in which an enterprise (advertiser) cooperates with other individuals or companies (affiliates) to promote its products or services. The basic idea is that the affiliate receives a commission for each successful sale or other action taken...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...

A long interview is not just one video, but 10–30 videos for TikTok, if you edit it correctly. Algorithms don't need perfect editing, they need meaning and emotion. That's why interviews work better than scripted formats. The main mistake is to edit the conversation like a trailer. On TikTok, each clip should stand on its own. In this article, we show you how to turn one conversation into a series of viral Reels and not waste the potential of the content. Which interviews are good for editing and which are not? Not every interview works equally well in a short video format. And it's not about the quality of the footage or the popularity of the speaker. Everything is determined by the structure of thoughts and the way a person speaks. Answers with a clear focus work best for Reels...