This summer, London's nightlife will turn confidential. On July 3rd, 22Bet Partners is stepping into the shadows — and into the spotlight — as one of the organisers of "The London Code," an invitation-only party that reimagines affiliate networking in full MI6 style. Set inside the iconic One Marylebone, the night will blur the lines between business and pleasure. With a nod to James Bond’s world of secrets, codes, and high-stakes missions, this closed-door event is designed for partners who know how to move quietly — and think boldly. From interactive spy games to hidden missions woven into the party flow, every element will play into the evening’s core theme: decode, connect, win. Expect custom gifts, immersive activations, and a premium British tasting menu — all with a touch of mystery. Special guest DJ Korolova will set the tone for...

A scenario familiar to many: you are on social media, see an ad for "TOP protein at a discount of -40%", click, buy, and don't even realize that at that moment, a buyer is rejoicing somewhere. A person who knows how to turn traffic into business cash. Who is a buyer? A buyer or media buyer is a specialist who buys online advertising to attract people to a certain action: purchase, registration, subscription, etc. They act as an intermediary between the advertiser and the user: they run ads, drive traffic to the offer, and get paid for it. Its task is to earn more than it spends. And the better this ratio is, the cooler it is. Imagine that you see a cool product on a marketplace. You run ads on it, drive traffic, and get a kickback from each...

Already in December, Google will update its policy on personalized advertising and remove social casinos from the "Gambling" category. These changes will open up new opportunities for advertisers. What are they? Let's analyze them further in the article. What changes should we expect in Google's ad personalization policy? Google is once again attracting the attention of marketers: new policy changes will allow advertisers of social casino apps to use personalized targeting. Starting from December 2024, Google will open these opportunities for all players in this category, which is a significant step in the field of advertising technologies. At the same time, real-world gambling advertising remains under strict restrictions. Key changes: Launch of personalized targeting. Starting December 4, 2024, advertisers of social casino apps will have access to customized advertising messages. Full rollout. By March 2025, these features will be available...

How do you know if a brand looks reliable and not just "pretty"? At a time when every second startup uses AI and creates a logo in three clicks, visual language becomes critical, it either builds trust or instantly destroys it. We talked to Kateryna, graphic designer at Lead Panda, about how visual culture has changed in 2025, why minimalism with character works better than "anti-design," what fonts immediately hint at the level of the brand, and what "trust design" means on the examples of PayPal, Monobank, Uber, and Rhode. In this conversation, we'll talk about colors that calm you down, fonts that speak for themselves, and visual patterns that shape the aesthetics of new trust. Which colors work for reliability today, and which ones, on the contrary, cause a sense of risk? When it comes to colors associated with...

At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media, featuring our Head of Brand Marketing, Yuliia, to introduce our heartfelt charity initiative: Stars Paws. What started as a simple idea has now become a meaningful part of our company culture. And most importantly, we’re looking to bring more compassionate hearts into this growing movement. What is Stars Paws? Stars Paws is a charity project born from a simple wish to do good. We collect donations at exhibitions by offering our branded merchandise in exchange. Stars Partners then doubles the donated amount. With the total funds, we purchase essential supplies for animal shelters — food, medicine, bedding, and more. How did the idea come about? I'll tell you a little secret — it was a...

In a world where user attention span lasts about 3 seconds, long-form content turns into a goldmine for those who know how to present it and cut it correctly. TikTok and Instagram Reels generate more than 200 billion views every day, and brands that have mastered the art of turning long-form content into short-form content increase their ROI by up to 400%. Spoiler alert: it's not about magic, it's about a system. And the presentation of the people who create it. What is content and why has everyone become obsessed with short videos What is content? Ask any marketer and you will hear something about "a unit of important information for the audience". In fact, in 2025, content is what makes people stop scrolling and take action: like, smile, save, go to a page or catalog, make a purchase, etc....

The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...

The affiliate marketing industry is growing rapidly, and we’re here to exceed our partners’ expectations! At Traffic Squad, we know how to generate quality traffic and attract high-value players. Our core strategy is win-win. Our ultimate goal? To deliver high-quality traffic to advertisers and give media buyers everything they need for profitable campaigns. Curious about the structure and tasks of the Affiliates & Sales Department at Traffic Squad? Buckle up and read on. What does the Affiliates & Sales team do? Our team works to create win-win situations: partners get high volumes of quality traffic, and buyers get the best launch conditions on the market. The department includes a variety of roles, each with specific responsibilities. Let’s break them down. Who’s the key player in the department? That would be the Affiliate Manager. Their main role? Top-tier communication with both...

Do you know what strategy is effective for attracting new customers and increasing brand awareness through search engines? It is called SEM. This strategy combines various tactics, including paid advertising (PPC) and search engine optimization (SEO), to help increase your site's visibility in search results. What is SEM? SEM is a set of marketing activities aimed at increasing the visibility of your website on search engine results pages (SERPs). Unlike SEO, which focuses on organic results, SEM includes paid ads that appear alongside organic results. The main components of SEM PPC advertising (Pay-Per-Click) PPC is an online advertising model where advertisers pay every time someone clicks on their ad. Google Ads is the most popular platform for PPC. It allows you to target ads based on keywords, demographics, geography, and other factors. Keywords Keywords are the basis of SEM campaigns....