Advertising arbitrage, or traffic arbitrage, is the process of monetizing Internet traffic by converting it from one earning model to another, usually from pay-per-click (CPC) or pay-per-view (CPV) to action-based (CPA) models. A person who engages in advertising arbitrage is called an arbitrageur. The common perception is that arbitrageurs make money by buying and selling traffic (buying it at a low price and selling it at a higher price), but in fact the essence of their job is to manage the risk associated with converting traffic into leads. If the conversion rate is low, the arbitrageur makes no profit and, in fact, suffers a loss. What an Arbitrageur Does Abitrageurs perform the following tasks: Research the target audience; Analyze competitors' strategies and approaches in the chosen niche; Track current trends and successful techniques; Select the most appropriate traffic source; Design...

The term "mass following" refers to the mass practice of following other users' accounts in order to reciprocate. Mass following is a long-known method of promoting Instagram accounts and remains quite common. The principle of mass following is quite simple: You subscribe to user profiles that match your target audience. The user sees notifications about your subscription. They go to your account and explore it. If the user is interested in your profile, they can reciprocate and subscribe to your account. The main goal of mass following is to draw users' attention to your account. However, whether they become your subscribers or followers already depends on the quality of your content and your promotion efforts. It is important to work hard to create interesting content, as without it, mass following can be ineffective. Types and examples of mass following on...

Traffic arbitrage has many advantages for budgeting. For example, you can save a lot of money on testing your ad campaigns and not worry about the cost of customer acquisition. In addition, a big advantage of affiliate marketing is that it has the lowest level of risk, as you only pay affiliates commissions for results and performance. However, affiliate marketing requires certain expenses, just like any other business activity. Traffic arbitrage requires a strategic approach based on three main principles: Realism: The budget should be realistic, taking into account available resources and potential revenues. It is important not to overestimate the potential of your campaign. Flexibility: Since the traffic arbitrage market is constantly changing, the budget should be flexible enough to adapt to new circumstances. Resources are intended for: Budget allocation between different channels and strategies should be smart and...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

A scenario familiar to many: you are on social media, see an ad for "TOP protein at a discount of -40%", click, buy, and don't even realize that at that moment, a buyer is rejoicing somewhere. A person who knows how to turn traffic into business cash. Who is a buyer? A buyer or media buyer is a specialist who buys online advertising to attract people to a certain action: purchase, registration, subscription, etc. They act as an intermediary between the advertiser and the user: they run ads, drive traffic to the offer, and get paid for it. Its task is to earn more than it spends. And the better this ratio is, the cooler it is. Imagine that you see a cool product on a marketplace. You run ads on it, drive traffic, and get a kickback from each...

UGC content is any type of content created and shared by users on the Internet, including videos, photos, GIFs, memes, blog posts, and audio. In this article, we'll show you how this tool can be a real game changer for your business and how UGC can be a valuable marketing tool for building trust, engaging your audience, and enhancing your brand reputation. What is the effectiveness of UGC content User-generated content includes everything your audience posts online related to the brand: reviews, product photos, before-and-after videos, etc. User-generated content covers various forms of content, such as text, photos, videos, and audio, created and shared by Internet users. But why is UGC so successful if there are photographers, videographers, motion designers, and other professionals who create professional, high-quality content? The secret is simple: naturalness. People tend to trust live recommendations and...

Traffic arbitrage is a dynamic niche where success depends on the choice of traffic sources. In 2025, some platforms are losing relevance, while others, on the contrary, are gaining momentum. In this article, let's break down which traffic sources are working best right now, where you can pour without blocking and what strategies will help maximize your profits. The main sources of traffic for arbitrage 1. Facebook Ads Plusses: Spot targeting High scaling potential Ability to test different creatives Minuses: Strict moderation rules High competition Tip: To engage with Facebook in 2025, it is important to use quality anti-deact browsers and virtual cards such as FlexCard to avoid blocking. 2. TikTok Ads Plusses: Low cost-per-click High engagement rate Perfect for merchandise and mobile apps Minuses: Instable moderation rules Frequent creatives change 3. Google Ads Plusses: High paying audience Access to...

It used to be that you had to be a designer, analyst, and shaman at the same time: manually testing creatives, guessing who your target audience is, catching patterns in metrics, and keeping dozens of hypotheses in your head. Nowadays, artificial intelligence is partially taking over all of this. But not all of it, and not always in the way that the landing page promises. There are a lot of services. There are even more promises. And, as always, time and budget are scarce. So how can you understand which AI tools really save your budget, speed up work, and increase conversions, and which only imitate intelligence and pour water into your Dashboard? What AI can already do in targeting in 2025 In 2025, AI in targeting will be a full-fledged participant of the process, which already takes over some...

TikTok no longer has a second chance. You have 1.5 seconds to get a hit, and 10 more to stay in the top results. The algorithm is ruthless, the audience is unfocused, and creatives are burned like matches. Now add to this the growth of CPM and the banal fact that still manually shooting and editing creatives is like fighting with a spear in a drone war. And this is where AI comes in. Not as a hype meme, but as a working tool: it generates native videos that really catch the TikTok algorithm. And most importantly, in a couple of minutes, without production, actors, and extra costs. In this material, we have collected: Top tools that already help arbitrageurs to scale; the "ideal" AI creative scheme; examples where neural networks did not take off; and, of course, tips on...