Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

Traffic arbitrage is a method of earning money on the Internet, based on attracting potential customers to the customer's website with subsequent remuneration for each targeted action (purchase, subscription, form filling, etc.). Types of traffic can be diverse: from direct and organic to referral and paid traffic. Arbitrageurs use various sources and methods to set up advertising campaigns, including controversial ones like so-called "black traffic". Who is an arbitrageur and his income An arbitrageur is a specialist in the promotion of goods and services on the Internet, who invests his funds in advertising campaigns and receives remuneration for attracting targeted user actions. However, his income directly depends on the effectiveness of the campaign: if the attracted users do not perform targeted actions, the arbitrageur does not receive income. Limitations of arbitrage courses At first glance, traffic arbitrage seems to be...

Perhaps we should start with the basic terminology to avoid confusion. A lead is a potential customer who is already interested in your product but has not yet purchased it, but has only performed a certain targeted action: left contact information, subscribed to a newsletter, installed an app, etc. Lead generation is, accordingly, the process of attracting leads and collecting their contacts. That is, the formation of a user base that can become your direct customers in the future. Principles of lead generation The goal of any commercial website is to attract leads. And it is very important to understand how to do it! But first, let's understand how lead generation works on a basic level. Users come to your website interested in a product or service. Some of them just browse the information and don't take any action. However,...

For many people, the question of how to make money on Telegram without significant financial investments remains relevant. Is it a reality or just a myth? Let's take a closer look at this question and determine how to make money on Telegram without large investments. The answer may surprise you, but it is possible with the right approach and the use of Internet marketing tools. Earn money in Telegram without your own channel If you are looking for easy and affordable ways to make money on Telegram, even without having your own channel, here are some ideas: Method 1: Affiliate marketing Join affiliate marketing programs that offer commissions for sales or referrals. Share affiliate links to targeted products or services through your social networks and get rewarded for each successful transaction. Method 2. Partnership with bots Search for popular bots...

Arbitrageurs are quietly making money in a niche that is overlooked by many in the industry. Sweepstakes are becoming an increasingly lucrative vertical, offering opportunities to generate traffic from a variety of sources. This niche is especially attractive because it is accessible even for beginners due to small budgets and simple technicalities. But what does this mysterious name really mean? Let's take a closer look! What are swipstakes Sweepstakes are marketing campaigns that offer participants the opportunity to win prizes by participating in a drawing. It's an effective way for brands to engage their audience, gather valuable insights, and increase their visibility. In the world of digital marketing, sweepstakes open up new horizons for attracting potential customers through innovative approaches and creative offers. Payment models in swipe stakes: consideration of SOI and DOI Choosing an effective payment model is a...

Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...

Do you make videos on TikTok but haven't used YouTube Shorts yet? That's a shame, because it's also a free method of audience engagement that rivals TikTok in terms of importance. In this article, we've compiled valuable tips that will help you significantly improve your traffic results. Let's discuss how to fix the situation with the low reach of short videos on the YouTube platform. We will also analyze the algorithms of the ranking system and share practical recommendations based on the real experience of professionals. Video ranking algorithms on YouTube Shorts Although UBT is not as widely covered in the media space as traffic buying, interest in this area remains stable. TikTok is most often ranked first in terms of content quality across different platforms, but YouTube is actively catching up. According to analytical reports, the daily number of...

What is a marketplace in simple words A marketplace is an online platform where sellers can offer their goods or services and buyers can buy them. In fact, a marketplace is an intermediary between sellers and buyers, providing a platform for trade. Examples of marketplaces are such well-known sites as AliExpress, eBay, Rozetka, and Amazon. Features of marketplaces A variety of products and sellers. The marketplace combines many sellers, which allows buyers to choose from a wide range of products. Intermediary role. The platform controls the transaction process, ensuring the safety and security of both buyers and sellers. Ease of use. Sellers can quickly start selling goods without the need to create their own online store. What does the owner of an intermediary site earn The main income of marketplace owners comes from commissions on the sale of goods. Marketplaces...

In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...