Retail arbitrage: what you need to know Retail arbitrage is a specialized type of business focused on the purchase and subsequent sale of goods that are often imported from China. This process includes the purchase of products at wholesale prices and their sale to end users with the addition of a markup. Another meaning of the term is related to the work in the field of retail CPA networks. As part of such cooperation, you use your resources (for example, a blog, YouTube channel, or website) to direct the flow of visitors to a partner store such as Aliexpress. For each purchase made on your recommendation, you can receive income that sometimes reaches 70% of the cost of the goods. Selling goods online has been popularized for many years. Every day, thousands of people turn to search engines to find...

What are KPIs and why are they important in business KPIs are an important tool for monitoring and analyzing business progress. They help in shaping strategy and making timely adjustments. A company without clear goals and methods of evaluation risks turning into a chaotic, unmanageable process. Employees performing their duties without a clear purpose can produce unstable and unsatisfactory results. KPIs measure performance at the level of an individual employee, a department, or an entire business process, tracking the achievement of goals. These metrics set specific deadlines and benchmarks, serving as a guiding light for all levels of employees. Businesses use KPIs to digitize goals, analyze successes and failures, optimize workflows, evaluate results, and plan. They also play a key role in motivation systems. KPI Types There are a variety of key performance indicators (KPIs) covering a wide range of...

Health and beauty offers have become one of the most popular and profitable areas in traffic arbitrage. If earlier this area was known only to a select few, today it actively attracts the attention of both beginners and veterans of online marketing. Why? The main reason is high conversion rates and ample opportunities for optimization. In this article, we will look at how to work effectively with health offers, what basic principles and tools will be useful, and how to avoid common mistakes along the way. Basic principles of health feel arbitrage Before diving into the world of health offers, it is important to understand what traffic arbitrage is. This is the process of buying traffic from one source and redirecting it to advertising offers, where this traffic is converted into profit. The main task of the arbitrageur is to...

Back in 2023, AI texts seemed like an experiment: "look, a machine wrote an article". In 2024, they were already starting to push human copywriters in SEO and advertising. And in 2025, artificial intelligence became a full-fledged player in the content market - from memes to corporate strategies. The market has changed radically: the speed of text production has increased significantly, budgets have been redistributed, and the requirements for human authors have become different. AI copywriting is no longer a "gimmick for tests" but a daily tool for marketers, agencies, and businesses. At the same time, a new question has arisen: is it really important to be able to distinguish between human and machine-written text today? Does the user not care if the text is catchy and sells? And most importantly, aren't we trying to solve a problem that has...

Not long ago, affiliate marketing in iGaming worked on a simple principle: the faster you pushed traffic, and the more of it you delivered, the bigger the payout. However, the industry has matured. Operators are no longer willing to invest heavily in undifferentiated traffic streams in the hope of a lucky conversion. Expectations have risen: affiliates must now deliver not only scale but also predictability, transparency, and consistent quality. At the heart of this shift is traffic segmentation – a strategic approach that enables both advertisers and affiliates to manage campaigns with far greater precision, setting new benchmarks for collaboration across the industry. The strategic value of segmentation was highlighted at Sempro Fest, where Valentyn Halchuk, Head of Business Development at Makeberry Affiliates, shared his team’s experience. By applying strict segmentation, Makeberry Affiliates drives traffic worth millions of dollars each...

2025 has become a time of total automation and tightening of the rules of the game in the traffic arbitrage market. Advertising platforms complicate moderation, CPM is growing, anti-fraud algorithms are getting smarter and smarter. But those who competently assemble a working stack of tools continue to pour in the plus. Let's find out what arbitrageur's tools are used by the top in 2025 and what really works today. 🤖 Anti-detect browsers for traffic arbitrage Antidetect is the basis of the arbitrage set. Without it - immediately ban. TOP-3 antidetect-browsers: AdsPower - a powerful browser for teams. Handy for autoplay, supports proxies, cookies, and automation. Often used in a link with autofills and anti-captcha. Incogniton - gained popularity in the bourgeoisie. Suitable for both solo and teamwork. Lots of integrations via API. GoLogin - easy and clear interface. Recommended for...

When you visit any affiliate review, you can often see such items as "exclusive conditions" or "individual approach". Indeed, affiliate networks often provide teams or solo buyers with exclusive, better conditions. Representatives of the Triangles affiliate network told us how they differ and how to get these "exclusive conditions". What exclusive conditions do affiliates provide to webmasters? Let's start with the individual conditions that a webmaster can get from an affiliate program. And they can be divided into several types: Financial; Communication; Diversity. Let's go through each of them separately. Financial ones are the simplest. As you know, an affiliate is an intermediary between a media buyer and an advertiser. It guarantees the quality of traffic and its volume to the former, and payments to the latter. For this, the affiliate takes a percentage. In fact, the webmaster does not...

Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...