Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

Traffic arbitrage is an online earning model where you buy traffic cheaper and sell it more expensive, making a profit on the difference. Sounds simple? In reality, it's a delicate work with analytics, offerers and platforms. In this article, let's break down where to start in 2025 so you don't drain your budget in the first few days. 🔍 What is traffic arbitrage Simply put: you attract users (traffic) to a certain link (offer), for whose actions you get paid. It can be a purchase, registration, subscription or even just installing an app. 🚀 Where to start for a beginner Learn the basics: Understand the terms: offer, CR, ROI, CPC, CPM, cloaking, padding. Without this, you won't be able to analyze. Choose an affiliate (CPA-network): Register in a reliable CPA-network: CityAds, Admitad, Everad, ClickDealer, Leadrock, etc. Define the vertical: Start...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

The right choice of GEOs is one of the key factors of success in traffic arbitrage. Each region has its own peculiarities: living standards, culture, legislation, and audience behavior. All of this directly affects the effectiveness of advertising, conversion, and thus income. So which GEO to choose to maximize profits? We share our internal selection - the TOP-5 most profitable GEOs according to Triangles. 🇮🇹 Italy (IT) Hot market with high solvency. Italians are passionate gamblers. It is one of the oldest gaming cultures in Europe. The market is mature, but continues to grow rapidly. Online casinos, sports betting - all this is organically integrated into their leisure time. Population: 59 million; Average income: $36,000 per year; Specialties: high conversion on mobile, it is important to take into account strict regulatory rules (but we know how); Why it is profitable:...

Keitaro is the leader among trackers in arbitrage Keitaro is a self-hosted tracker chosen by both solo arbitrators and large teams. It is chosen for: full control over data; high speed of traffic processing; flexibility in setting up campaigns and postbacks; stable operation even under heavy load. Keitaro does not impose restrictions on the number of clicks or campaigns - it all depends on your server. Its functionality covers both simple traffic redirection and complex analytics with support for A/B tests, multi-offers, proxies, integrations with CPA networks and internal APIs. The tracker is not SaaS, which means that you need to install it on your own server or from the tracker's hosting partner. But that's what makes it such a powerful tool for those who want autonomy, flexibility, and unlimited scaling. It is very easy to install it by following...

Is it possible to make $50,000 in net profit on crypto offers in three months from scratch? It is possible if you act with a cool head, a clear plan, and a willingness to experiment. This case study shows a real way from zero to fifty thousand dollars on Google Ads traffic in the gray vertical (crypto, forex, investments). No fairy tales - only numbers, working approaches, facts and conclusions. The authors are the ConvertX team, which develops an ecosystem for buyers of all levels: Junior, Middle, Senior, C-lvl. Stage 1. Start: pharma, cloaca, and first tests Google Ads is a traffic with potential, but with strict rules. You can't launch crypto directly, so we immediately laid down workaround strategies. Farm accounts Problem #1 is working accounts. Newly created ones are banned immediately. Purchased ones - either scam or inadequate...

When geopolitics is a game changer In the global economy, events that seem local can have consequences for entire industries on the other side of the world. Online gambling is one of the most change-sensitive industries: the reaction to political crises is always instantaneous. That is why today it is worth taking a closer look at the growing tension between India and Pakistan. At the moment, we are only talking about the threat of war, not its inevitability. However, the signals are too loud to ignore. Military clashes have resumed in Kashmir. The leaders of both countries are exchanging aggressive statements. Military exercises near the border are held in a clear show of force. In such circumstances, responsible business should ask itself not "will there be a war" but "what will we do if it starts." Why is it important...

SEO in 2025 continues to change rapidly. The process is strongly influenced by technology, artificial intelligence, and changes in user search behavior. Google is adapting to new antitrust requirements, the role of alternative search engines is growing, and the importance of EEAT factors is increasing. Algorithms are increasingly focused on user experience, loading speed, and intuitiveness of content. To stay in the top of search results, you need to take these trends into account and adapt your website promotion strategy. Attention to alternative search engines The search engine market is changing rapidly. Google is no longer the only undisputed market leader. Antitrust investigations, new technologies, and growing user interest in alternative platforms are opening up new opportunities for SEO. The impact of antitrust cases on Google Google is facing pressure from regulators, especially in the US and the EU. In...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...