Traffic arbitrage in tik tok: myth or reality? In recent years, the social network TikTok has gained tremendous popularity around the world, becoming not only a platform for entertainment, but also a powerful tool for the promotion of goods and services. In this regard, the topic of traffic arbitrage in TikTok is of growing interest among marketers and entrepreneurs. But is it worth it? Let's find out what is traffic arbitrage in TikTok, whether it is a myth or reality. What is traffic arbitrage? Traffic arbitrage is a method of earning on the difference between the cost of attracting a visitor and the income received from his actions on the site. The essence of arbitrage is to buy traffic on some platforms and monetize it on others. How does traffic arbitrage in TikTok work? Traffic arbitrage in TikTok is indeed...

What is CFT in traffic arbitrage? Conditional free traffic (CFT) is defined as traffic that occurs when users actively find your website or profile and click through to it via targeted links without you having to spend money on advertising or promotion. Such users are already somewhat interested in the topic or even in the product or service of the offer. Webmasters don't have to spend money on buying traffic, but in the case of CFT, they pay with their own time and hard work. It takes time to generate conditionally free traffic, sometimes it takes at least several months to wait for sufficient volumes, while paid traffic is provided by advertising networks immediately after payment. Free traffic can be used for almost any offer, depending on the source and target audience. However, you need to get the approval of...

What is optimization? Optimization is the improvement of performance. It usually includes: Reducing the cost of a target action (conversion, call, client) Boosting the volume of targeted actions without increasing the average cost of this action (=more applications for the same price) Improving the quality (of applications, subscriptions) Optimization can be done in one direction or several at the same time. The more optimized your ad campaign is – the more competitive it is. Let's move on to the optimization methods. Display optimization methods Using cost per click (CPC) Most courses recommend using a cost per 1000 impressions (CPM). This is an effective method for testing different audiences and ads. However, it is less suitable for long-term management due to fluctuations in performance. In this case, it is reasonable to use pay-per-click. The most affordable way is to copy your...

In this article, we will look at sweepstakes: their essence, methods of working in this vertical, types of offers, traffic requirements, effective ways to attract them, and preparation of effective creatives. What are sweepstakes? Sweepstakes are a type of offer that aims to draw people's attention to various drawings and contests. Participants have a chance to win valuable prizes, in exchange for which they provide their data and sometimes participate in opinion polls. The motivation of the audience to participate is strong, and there are no significant costs for participants other than a small amount of time or a small fee. Thanks to attractive terms and conditions and the chance to win prizes, the conversion rate of sweepstakes is significantly higher than in other verticals. Advantages of swipe offers Sweepstakes offers provide all participants with the opportunity to get benefits...

The Facebook Ads Library is becoming an increasingly popular tool among marketers. In a world where data reigns supreme, analyzing Facebook ad campaigns can give you a huge competitive advantage. This article aims to improve your ad search experience on this platform by explaining the importance of the Ads Library, its key features, and exactly how you can use it to improve the effectiveness of your advertising strategy. From keyword selection to analyzing creatives — we'll cover everything you need to know to become an expert in this field. What is the Facebook Ads Library and why is it important? The Facebook Ads Library is a centralized database that collects all ad campaigns run through Facebook Ads. This platform provides marketers with a unique opportunity to drill down into ad campaigns, not only their own, but also those of their...

The effectiveness of TikTok advertising in 2026 lies in the ability to maintain the speed, emotion, and feeling of “your” content in the viewer's feed. After all, TikTok's unique “For You Page” algorithm has learned to instantly read user reactions, so the algorithm's rule is strict: if a video doesn't grab attention in the first few seconds, it will simply be scrolled past. And no budget can save creative content that looks like a TV commercial from 2015. Let's break down two basic practices without which TikTok creativity simply won't survive in 2026. 1. We only have 3 seconds On TikTok, you literally have a few seconds to make someone stop. The hook must be sharp, fast, and visually powerful. What works in 2026: A provocative question: “Are you still making this mistake in your skincare routine?” A clear articulation...

UGC 2.0 in 2026 promises to shake up the content market! A logical evolution of UGC content is expected, with an emphasis on authentic videos and photos shot “on the fly” that generate trust and sales. This approach fits perfectly with social media trends, where audiences are tired of glossy advertising and want real reviews and honest impressions of products/services. So if the camera shakes a little, the lighting isn't perfect, but the video conveys genuine emotions — that's okay in some cases. Let's discuss further in which cases! What is UGC 2.0: The evolution of trends First and foremost, UGC is user-generated content created not by a brand, but by people: reviews, stories with tags, video reviews. UGC 2.0 in 2026 adds more vitality and is acceptable in a “knee-jerk” atmosphere: short videos from a phone, without filters, sometimes...

Just a few years ago, TikTok was perceived as an endless stream of dances, memes, and random videos that “went viral.” The algorithm seemed like magic: either you got lucky, or you didn't. But in 2025, this illusion finally shattered. TikTok is no longer just a social network for entertainment; it has become a full-fledged search engine where people go not to scroll, but to search. Today, users enter queries into TikTok as consciously as they do into Google: how to launch an ad, which service to choose, where to buy, what works best. The platform responds not with links, but with videos, and it is these videos that shape perceptions of brands, experts, and solutions. For younger audiences, TikTok has long since replaced classic search engines, and for businesses, it has become the first point of contact with customers....

Keywords have long set the direction of any content. In times of all these algorithmic upheavals, their importance has not just not decreased — it has grown to new heights. Even in TikTok, where all the magic seems to be based solely on visuals, keywords play a significant role. If you want TikTok promotion to really give a boost, and the video to work in both search and recommendations, you need to combine everything: content, presentation, keywords, description, text, and sound. How does TikTok read the meaning of a video? If you think TikTok SEO works the same way as Google, forget it. At the end of 2025, the platform finally switched to full context analysis. The algorithm reads the voice via ASR, recognizes the text in the frame using OCR, compares it with the description via NLP, and ranks...