An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...

It's no secret that 1win is growing at a tremendous speed, leading the market not only in technology but also as a company that you want to work for. Every day, the HR team receives hundreds of applications, and we have to automate processes and develop expertise. In this article, Victoria HRD 1win talks about the life hacks she and the team use when selecting candidates, as well as answers frequently asked questions for everyone who is interested in working at 1win! We are careful in our selection process because we are sure that real pros are always behind a cool product. At 1win, we use various channels to find employees, including traditional job sites, social networks, active networking, and a referral program. There are a lot of candidates, so it is important to understand whether a match is possible...

Technical failures, bugs, malware, and cyberattacks can strike hard, resulting in the loss of important data. This often spells disaster for users and companies alike. But there is a powerful tool to mitigate these risks - backup. Having a backup copy, you will not only quickly restore lost information, but also save time and money that would otherwise be spent on overcoming the consequences of accidents or attacks. Backup – what is it in simple words It's about saving copies of important programs and settings in the cloud. If the originals get lost or damaged, you can quickly restore them using these copies. The main purpose of backups is to protect important information from various threats. These can be external dangers, such as viruses, malware, or cyberattacks, as well as internal issues, such as hardware failure or human error. Without...

What is a cloak? Cloaking is a tool that allows you to show different versions of landing page content to specific groups of users. This tool uses server-side scripts to determine the source of a request, distinguishing whether it came from a human or an automated program. The system checks the data, such as the visitor's name or IP address, against a database of known bots and redirects them either to a user page or a special version for bots. In traffic arbitrage, a tracker such as Keitaro is often used to set up a cloak, for example. Why do you need to check cloak? When you need to recreate a successful competitor's link, it is important to analyze the cloak. Using the cloak analysis and the Adheart tool, you can completely duplicate the successful landing page of your competitors....

An interview on the Tochka G channel with the founder of the Traffic Devils team, Oleksandr Slobozhenko, caused a great deal of buzz in the arbitration world. In the interview, Slobozhenko stated that the end of the app era has now begun, and that it became noticeable in September and early October 2023. According to him, "all teams that are focused on Android sorsas, which means 70-80% of teams will close down because it will not be exported." However, he does not plan to disband the app development team, which costs him 140K per month. Let's look at the reasons for such words from a public leader of arbitrage and consider them a proof.   Arbitrage is a constant storm - whether it concerns FB, spy services, or app platforms. Most teams, like ours, are used to adapting to constant...