To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

Becoming a blogger in 2024 is an exciting adventure into the world of digital creativity. In an age where every other person can share their thoughts on social media, standing out from the rest becomes key. Start by choosing a niche that inspires you and in which you feel like an expert. Create a unique style and voice that will differentiate you from the masses of bloggers. Use modern platforms and tools to expand your audience. It is important to be consistent and patient, as audience development takes time and effort. Boldly experiment with content and formats, attracting subscribers with new and interesting ideas. Becoming a popular blogger is a job that requires creating quality content, posting regularly and interacting with your audience. Beauty bloggers, for example, actively use YouTube and Instagram videos to share tips and advice. Their content...

Greetings everyone! In this publication, the FlexCard team, a service with virtual cards, will present a detailed overview of proxy servers: their purpose, and functionality and provide a list of ten free services with proxies. What is a proxy server? A proxy server is an intermediate device that passes traffic between your computer and the Internet. It acts as an intermediary, hiding your real IP address and providing another address on the network. This approach helps to ensure the anonymity of the user and bypass location-based restrictions. A user can use a proxy server to hide their location and provide privacy when accessing the internet. Why do I need a proxy for traffic arbitrage? Proxy servers in traffic arbitrage play an important role in bypassing security systems on advertising platforms such as Google Ads or Facebook. Without proxies, it is...

In order to perform web optimization tasks effectively, you need a specialist who not only mechanically adjusts the parameters, but also conducts in-depth analysis and plans his or her steps. This is the role of an SEO expert. His main task is to optimize the code and content of a website in accordance with the criteria of search engines. He is familiar with the mechanisms of work and ranking criteria of search engines, develops analytical thinking, and uses specialized tools for effective website promotion. Who is an SEO specialist? SEO specialist is a professional in the field of website optimization to improve their positions in search engine results. This specialist works to ensure that the site ranks higher in search engines, attracts more visitors, increases the potential customer base, and promotes brand awareness. A highly qualified SEO expert has in-depth...

TikTok is entering 2026 with a new advertising reality. The platform is rapidly increasing the volume of AI content, and this is forcing TikTok to change its approach to video moderation and transparency about their origin. Whereas previously the question of “AI or not AI” was more of an ethical nuance, now it is part of official policy, affecting rankings, audience trust, and the effectiveness of advertising campaigns. TikTok has already introduced mandatory labeling of AI-generated or significantly altered videos. The platform uses C2PA metadata, invisible watermarks, and proprietary algorithms to identify AI content. In addition, users have been given the ability to independently control how much AI video they want to see in their feed. This means one thing: how advertising video creatives are created will now directly affect impressions, engagement, and conversions. Therefore, in 2026, it will be...

2024 started with high-profile updates in the world of artificial intelligence: improved versions of DeepSeek, Qwen, and Claude neural networks were released. All three systems have significant potential and can become serious competitors to the popular ChatGPT and Gemini. They demonstrate better search, more accurate mathematical calculations, a more natural text style, and even the ability to transcribe videos. To find out which of the new neural networks performs better, we tested DeepSeek, Qwen, Claude, ChatGPT, and Gemini on the same queries. In this article, we will figure out who can be trusted more, who is better at generating texts and finding reliable information. Disadvantages of old neural networks The first thing to understand when working with neural networks is that they do not have critical thinking. That is, no matter how powerful ChatGPT and Gemini are, they do not...

In today's world, where online communication has become an integral part of our lives, it is important to create a safe and high-quality space for interaction. Users expect platforms to provide them with a comfortable experience, protect them from unwanted content, and uphold ethical standards. How exactly is this achieved? The processes that go on behind the scenes are crucial for building trust in platforms and their development. In this article, we will look at the role and importance of moderation, its types, and its impact on the modern digital space. What is moderation? Moderation is the process of controlling and managing content published on online platforms. The main goal is to ensure that materials comply with the rules of the resource and protect users from inappropriate content, such as spam, insults, or misinformation. Through moderation, platforms create a safe...

In the world of traffic arbitrage, news of major platform changes always attracts attention. One of the industry highlights was the recent update to the Facebook Ads policy, which will go into effect in early 2025. The changes will affect not only ad formats and algorithms, but also how traffic is monitored and targeting capabilities. In this article, we'll break down how Facebook's new rules will affect arbitrageurs and what they need to consider in order to adapt. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What will change in Facebook Ads in 2025? Facebook (and its sister platforms Instagram and Messenger) has always been one of the...

If you are involved in traffic arbitrage, you should know about the EPC metric. Earnings Per Click is a key indicator for evaluating the effectiveness of advertising campaigns and determining their ability to generate profit. This metric reflects the average revenue per click. However, it has its advantages and limitations. Let's take a closer look at them. Stay tuned! How to calculate EPC To determine the EPC, you need to divide the total revenue from the campaign by the number of clicks (EPC = Total revenue / Total number of clicks). The resulting value is the average earnings per click and allows arbitrageurs to measure the effectiveness of their advertising efforts. The higher the EPC value, the higher the profitability of the campaign. This means that each click on an advertising link or material generates more revenue than the cost...