Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...

In 2026, Meta decided to establish itself as a tool for scaling online businesses. They became an ecosystem with creativity, data, and automation for business results. Let's take a look at what really works in Meta Ads in 2026, why classic approaches no longer have the same effect, and how forward-thinking brands are winning with faster, smarter, and more high-performance campaigns. In particular, those who work with agencies like ZapMinds and focus on a systematic strategy rather than “tweaks.” AI audiences are our everything In 2026, Meta Ads fully integrated AI-enhanced targeting. Manually compiling audiences based on demographics is gradually becoming a thing of the past. Meta Platforms' algorithms are coming to the fore, forming audiences based on behavior, purchase intent, and real-time interaction signals. What works now? Automatic interest and behavior signals Algorithms themselves predict who is more likely...

Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries. There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let's find out why players love crash games so much and why advertisers don't wait for leaders from wealthy countries. What is the secret of crash games popularity When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing...

Christmas is a time of family comfort and relaxation. For advertising campaigns specialists, it is also a great opportunity to watch films that can give new ideas, develop creative thinking or simply remind you of the importance of emotions in communications. We have prepared a list of movies that are perfect for holiday mood and professional inspiration. Love Actually, 2003 This iconic Christmas movie demonstrates the power of emotional stories to connect with different audiences. Each storyline in the movie is a small “campaign” that appeals to love, friendship or family values. For advertisers, this is a great example of how to create multi-layered and human messages. The Santa Clause, 1994 This comedy tells the story of a man who unexpectedly becomes Santa. The protagonist gradually accepts his new role, turning a challenge into an opportunity. For advertising professionals, this...

AiSDR, recognized as one of the three best AI platforms for email outreach by TechCrunch. This platform makes the process of finding qualified leads fast and efficient. “Now, instead of hours of manual work, a few instructions are enough,”, says Oleg Zaremba, STO and co-founder of AiSDR. "The platform has already helped more than 100 companies around the world to significantly increase their sales productivity." About the platform AiSDR was founded in August 2023 by Ukrainian entrepreneurs Yuriy and Oleg Zaremba in the United States. This startup was their second successful project. In 2017, they founded AXDRAFT, a document automation company, which was acquired by the American giant Onit three years later. Safety comes first AiSDR ensures reliable data protection by working exclusively with publicly available information for go-to-market campaigns. Separate mailboxes are created for outreach, and SOC 2 certification...

What are blockchain and nodes? In the world of cryptocurrencies, nodes have long ceased to be just a technical element. Now it is an opportunity to earn money, test new technologies, and improve your knowledge of Web3. Nodes in the blockchain are computers that store information about transactions and ensure the operation of the entire network. They verify and confirm every transaction. Imagine blocks as “pages” in a book where all transactions are recorded. Nodes help to organize these pages into a reliable and unchanging chain. It's quite simple: the basis of any blockchain is decentralization. If a project launches all nodes independently, it is no longer a blockchain but a centralized system, where it is difficult to talk about independence and security. But when nodes are launched by users from different parts of the world, the network becomes more...

Managing a Facebook ad profile seems confusing for beginners. However, the process can be simplified thanks to certain techniques that reduce the complexity of the work. In this article, we present several tips that marketing professionals regularly use. The strategy of planning campaigns for specific goals, rather than choosing a target audience. The importance of the correct structure of a Facebook ad account for effective long-term work, reporting, and further optimization is undeniable. An optimal plan includes the development of three elements: Campaigns; Ad Sets; The ads themselves. Good design of your advertising campaign will ensure logic and order in actions. A common mistake is confusion in defining the goal at the campaign and ad set levels. Campaigns should be focused on the main goal, whether it is getting specific conversions, increasing traffic to the website, or the number of...

Affiliate marketing is a great way to earn passive income by promoting the products or services of others. But how can you increase conversions and commissions without spending a lot of time and money on ads, landing pages, or email campaigns? The answer is chatbots. Chatbots are automated programs that can interact with your website visitors or social media followers, providing instant responses. They can disclose useful information, answer questions, offer recommendations, and direct them to the appropriate offer or action. In this article, you'll learn how chatbots can boost your affiliate marketing conversions. Trust building Chatbots can help you establish friendly and personalized contact with your potential or existing customers. They can collect data and keep in touch with customers to show that you care about their needs and interests. You can also add humor, emojis, or gifs to...

Dating – is a field that encompasses online dating and interactions between people looking for romantic or sexual relationships. In this context, various platforms and applications are used to help users find a match based on various criteria, such as interests, appearance, geographic location, etc. Traffic arbitrage matchmaking is a specific segment in which arbitrageurs offer traffic for matchmaking offers. It differs from other verticals in that it is based on building relationships between users, not just selling goods or services. Key aspects of successful dating arbitrage Understanding the target audience: Successful de-rating requires a deep understanding and analysis of the target audience. Only by knowing their needs and preferences, you can effectively customize traffic. Choosing the right offers: Dealing offers should be attractive to your audience. Consider different offers and choose the ones that have the potential for high...