Imagine a simple situation. A user visits your website. You have three seconds to keep them there. Not a minute to read the product description or five minutes to study the benefits. Exactly three seconds. And in those first moments, the decision is made not by logic, rational analysis, or common sense, but by pure visual perception. Research confirms this unequivocally: 94% of first impressions of a website are directly related to its design. At the same time, 75% of users evaluate a company's reliability solely based on the appearance of its website. These are not abstract figures from presentations — this is the reality in which any online business operates every day. Design is not about “beautiful” or “ugly.” It is a language of communication. It is a tool that either builds a strong bridge of trust between the...

In PR, there is no "undo" button. One phrase said in the wrong tone, one unverified figure, one nuance that "wasn't clarified in time," and you're already getting a call from the CEO, a journalist, or a lawyer. Or, worse, from all three at once. This is the reality that every novice PR specialist faces. Not because they are bad at their job, but simply because mistakes are costly in this line of work, and speed sometimes trumps common sense. That's why professionals always have their "pre-publication ritual": a short but strict checklist that takes three minutes but saves weeks of stress. In editorial offices, it's called "insurance." In PR departments, they call it "armor." For beginners, it can be the most cost-effective way to avoid damaging their reputation from the outset. Clarity of the message: is it clear from...

AI is a new member of your anti-ban team A ban is the new "hello". In 2025, Meta and TikTok still ban for the word "help," the wrong shade of button, and even your bio if they really want to. But the difference is that now we are not alone. Meet the neural networks that not only write texts and generate creos, but also help you stay afloat in a minefield of moderation. In this article, we will show you how ChatGPT, Midjourney, GPT moderators, and other LLMs use them to: rewrite the creo so that Meta doesn't bother replace "before/after" with something safe but effective and even check the text for banorisk before you get thrown out of the office.   Neurons are not a magic wand. But at least they don't complain, sleep, or break a campaign because...

Want to take your first steps in arbitration but don't know where to start? Budget is one of the most important aspects that will help you build a successful strategy. So, how much money do you need to start in arbitration, what costs should you consider and how to avoid common mistakes. Let's figure it out together with a seasoned buyer who secretly told us how to get into arbitration! Reliable partner Choosing a reliable affiliate program is the first important step in arbitrage. Pay attention to the reputation of the program. Read reviews, research forums and groups on social media where arbitrage specialists share their experience. It is equally important to find out about the commissions offered by the program. Competitive commissions can significantly affect your income. Choose programs with products that are interesting to you or those that...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

Snapchat has decided that it's time for all creators to quit TikTok and start publishing videos on Spotlight and Stories – because now you can make money on it. The new monetization program will start in February 2025, but there are no exact figures yet - they vary depending on the type of content. Let's understand it. What is promised? The ability to insert ads in videos longer than a minute and, of course, good earnings. This is for those who have already built up their audience (at least 50K subscribers) and are actively publishing in Public Stories or Spotlight - at least 25 posts per month. It's definitely not for creatives who post random photos once a quarter. The difference from the old monetization programs is that Spotlight used to allow you to make money on short videos without...

WordPress can be called the infrastructure of the Internet. It is an open source program designed to manage website content. It is widely used, stable, and therefore rarely attracts media attention. However, the WordPress community has recently faced a conflict. Co-founder Matt Mullenweg sharply criticized WP Engine, one of the most common hosting providers on the platform. The statement turned into a public dispute. Can commercial companies use open source for profit and should they instead help the project? WP Engine is a hosting company that has been actively using free open-source WordPress software to create and sell its services since 2010. Currently, more than 200 thousand websites use its platform, which makes it a serious competitor to WordPress.com. Matt Mullenweg manages two key platforms: WordPress.org is an open-source project that develops a framework for hosting websites. WordPress.com is a...

How do I know when a spoofed account is ready to go live? This question often arises for arbitrageurs who are preparing to launch their advertising campaigns. It is important to know when you can safely use an account in Facebook Ads Manager to avoid blocking and set up effective advertising. In this article, we'll look at how to assess the degree of “readiness” of an account, what indicators to consider, and how proper interaction with the platform can help you get the most out of it. Next, we will analyze such important aspects as interests, activity outside of Facebook, and ad settings, as well as share useful recommendations for optimizing the feeding process. It's time to feed your accounts effectively! Interests Although this is one of the least important panels for data collection, it's best not to ignore it....

Why the Telegram channel is an important resource for an affiliate marketer Telegram channels have become an integral part of the modern information environment, and for affiliate marketers, they are a key resource. So what makes them important for professionals in the field of traffic arbitrage? The reasons for following Telegram channels Quick access to up-to-date information: In the world of finance and investments, the speed of reaction plays a crucial role. Webmasters constantly monitor market changes, such as price fluctuations, currency exchange rate variations, news regarding investment instruments, etc. Telegram channels provide them with the opportunity to instantly receive updates and analytical reviews, helping them make informed trading decisions. Exchange of experience and knowledge: Telegram channels have become an important place for traffic arbitrageurs to exchange experiences and knowledge. Here they can discuss various strategies, share market analysis, and...