Algorithms are fleeting, so while it used to be possible to hope for isolated “hits” and random success, now it makes no sense. Video advertising on TikTok and Reels was the first to show that it is beneficial for the platform's feed if videos can hold the viewer's attention for at least a few seconds and keep them there longer. The coming year 2026 is about radically testing formats that seemed too bold yesterday, and about creativity finally becoming the main lever, rather than an addition to targeting. How the algorithm reads ads The systemic restructuring of video advertising is far from a single update. Initially, TikTok and Meta's advertising algorithms were based on fairly simple logic: more signals → better targeting; optimization for individual metrics → stable results; more budget → faster learning. By mid-2025, it became clear to...

Or what if the affiliate program is new, but the product is already well-known? Godlike Partners is a direct affiliate program (no intermediaries) under Olymp Casino. The affiliate program was launched in the spring of 2025, but the product itself has been operating for about 2.5 years and is well-known in the CIS markets. The entire team has an arbitration and affiliate background, so the focus here is not on “PR” but on what really converts. This is a rare case where you can connect to a big brand at the launch stage of the affiliate program, rather than when it's too late. So let's figure out why this affiliate program might be interesting to you and how not to miss the “golden opportunity” to join it. We will look at the GEO, rates, approaches, team, and overall vibe. Where...

We'll look at the most common reasons for blocking in FB, including zrd, policy, risk payment, selfies, and tell you what steps you need to take to successfully pass moderation and unblock your ad account. When launching advertising campaigns on Facebook, many advertisers face the problem of their accounts being blocked for various reasons. A legitimate question arises: is it worth trying to restore the account or is it easier and faster to start with a new one? The solution to this question depends on the type of accounts you are working with. For autoregs or self-regs no great effort is required, but if it comes to farmed, rented or logged accounts, then recovery makes sense. Such accounts have a better chance of successful verification and will have a high level of trust in the future. Arbitrageurs often face these...

In today's world, where physical activity and a healthy lifestyle are important components, an interesting question arises: what if you could earn money for your physical activity? Sweatcoin is a smartphone app that offers just such an option. This app converts your steps into cryptocurrency, which can be exchanged for real goods, services, or even money later on. What sweatcoin is and how it works What is Sweatcoin and how does it work? How can you make money just by moving? Let's take a closer look at this application and find out how it can become your assistant in maintaining health and replenishing your wallet. Sweatcoin is a smartphone app available for iOS and Android operating systems. It measures your physical activity using the built-in sensors in your smartphone and GPS. Every step you take while walking or running is...

Pinterest has long since ceased to be just an “inspiration board” for recipes and DIY projects. Today, it’s one of the most powerful yet underrated channels for making money in the digital space. What matters here isn’t the number of likes, but the user’s intent. People don’t just visit Pinterest to browse content—they’re looking for ideas, planning purchases, and ready to spend money. This is fundamentally different audience behavior on most social networks. And here’s another key difference—the platform’s mechanics. Pinterest works like a search engine: content doesn’t “disappear” in a few hours but lives on for months. A single well-optimized pin can consistently drive traffic and conversions long after it’s published. At the same time, the barrier to entry here is lower than it seems. You don’t need thousands of followers or a strong personal brand. It’s all about...

Now mobile advertising takes up 75% of all digital budgets, as users spend more than 5 hours a day in mobile applications. Mobile advertising is no longer just a tool, but the basis of performance strategies for brands, companies and buyers. Below we will consider formats with real cases, the best mobile ads platform and effective tactics. Market status: why mobile advertising wins Mobile advertising in 2026 is an in-app ecosystem with 8 billion active devices. Also, regular banners can lose due to ad blockers. Currently, mobile advertising and its development prospects are closely tied to AI, which enables high-accuracy conversion predictions and targeted advertising that considers user privacy. For example, in Ukraine, TikTok Shops and Instagram Reels give vertical videos a conversion 4 times higher than horizontal formats. Therefore, mobile advertising is a must-have for performance campaigns. Top mobile...

Until recently, many editorial offices and blogs viewed Pinterest as something secondary. A platform “for inspiration,” “for recipes and design,” “not for serious traffic.” It could be set up, but it was rarely integrated into a real content strategy. And this is where the key mistake lies. Pinterest has long ceased to be just a social network with pictures. Today, it is a full-fledged search platform that works according to its own logic and rules. Users come here not to scroll through the feed, but to search. Ideas, explanations, instructions, solutions. In this sense, Pinterest is much closer to Google than to Instagram or TikTok. The main difference between Pinterest and most other channels is how content lives. On social media, a post has a few hours or days to show results. On Google, an article can work for years,...

The past year has brought breakthrough shifts in the influence and capabilities of artificial intelligence, capable of radically rewriting the work of specialists. AI is becoming increasingly involved in operations. From guiding newbies through the details of what arbitrage or marketing tricks are, neural networks have become a useful tool for every specialist, regardless of skill level. Former content assistants have become a full-fledged operational module with a huge set of functions, in addition to the automation, texts, and concepts offered at the dawn of their development. And the relentless pace of development makes the changes expected in 2026 increasingly unpredictable. AI marketing and arbitration: where they intersect and differ Both marketers and arbitrators have always divided the three basic areas of artificial intelligence between themselves: data processing, content, and routine automation. Previously, this intersection remained specific and situational —...

The Baltic countries are part of Europe, but if you dig deeper, their approaches can differ significantly from the usual European ones due to climate, culture, and mentality. In this article, we will look at which product categories sell best here, what features of the local audience should be taken into account, and share some useful tips for creating effective connections. Let's go! Offer categories The Baltic States are a part of Europe. The main trends here are almost the same as in other European countries: Cosmetics. Attractive appearance is of great importance for the inhabitants of the Baltic States, so care cosmetics are in high demand here. Nutritional supplements. The fashion for a healthy lifestyle has not passed the Baltic States by. A variety of dietary supplements will also be great here. Losing weight. Unlike most European countries, body...