Recent articles

It is called a new macro trend. However, arbitrators prefer to stay away from it. But we would say - in vain! After all, the esoteric vertical is already bringing millions to arbitration. According to the Kyiv International Institute of Sociology, 43% of Ukrainians believe in horoscopes and psychics. And last year alone, Ukrainians installed esoteric apps worth a hundred million dollars. On LinkedIn, there is already a fresh report on the development of the astrology apps market, which clearly shows a steady growth of the market until 2031. Even fashion does not stand aside: the Schiaparelli brand uses direct quotes from astrology on clothes, the director of Dior is inspired by tarot cards, and the latest show by Rick Owens in Paris is completely imbued with religious and mystical themes. Surprised? But that's not all. We have prepared a...

Neural networks are used in arbitrage to simplify everyday tasks. They can generate texts and codes, create images and videos, develop landing pages, and perform A/B testing. Creatives from artificial intelligence Arbitrage specialists often use AI to generate creatives. The main tasks of AI include text processing and visual content creation. Before neural networks appeared, designers needed several hours or even days to create one creative. It was important to have several variants to determine which ones were better perceived by the audience, which led to large budget and time costs. Now this process can take only a few minutes thanks to artificial intelligence. However, it's not that simple. Usually, designers generate creatives in a team. But what is the need for designers if there is artificial intelligence? AI is rapidly evolving and becoming smarter, but it is almost impossible...

One Partners is a leading affiliate program in the iGaming industry with 800+ offers with WW coverage. This affiliate program also has its own media buying department, thanks to which offers are tested daily to maintain the quality of the product their websites work with. Specifically, Lead Panda Media One Partners has prepared a detailed analysis of its creatives for Spain. It should be noted that this affiliate program has free creatives on request, so you just need to write the TOR, and One Partners will prepare the creative itself) Statics that will leave any Spaniard breathless: To make your lead fall in love with the creative, you need to follow a few steps from One Partners. The first is to use images that combine bright shades of red and yellow. Why these colors and not any others? It's simple,...

Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

In the process of SEO improvement, an important task is to create content that meets the requirements of search engines and at the same time offers useful information to users. However, when trying to achieve high rankings and visibility, many authors face the problem of keyword stuffing. In this article, we'll look at how to check SEO text for keyword overuse and determine the optimal keyword concentration, as well as provide you with tips and tools for doing so. How to check text for over-spamming One of the key stages of writing SEO texts is checking for over-spam. Keyword stuffing is the excessive use of keywords, which can negatively affect a page's position in search engine rankings. But how do you know if your text has too many keywords? First, you should use keyword density analysis tools to find out...

Instagram occupies a unique niche in the world of social media. It's a platform for sharing photos, videos, and personal stories. But to attract and retain an audience, you need to update your content regularly. So where can you find engaging and attractive content for Instagram? In this article, we'll explore different sources of free content, and share tips on how to create unique creatives and use them effectively. We will also discuss the possibilities of using third-party resources to create content and provide ideas for finding inspiration. If you want to make your profile more attractive and engage users, this article is for you. Let's get started! Where to find content for Instagram There are several resources where you can find engaging and attractive content for your Instagram profile. Here are some options for finding content: Your photos and...

In Facebook advertising, there are prohibited words that cannot be used in ads on this platform. Facebook sets strict content guidelines and policies to provide a safe and enjoyable environment for users, seeking to avoid the dissemination of unwanted information, deception, and indecent content through ads. Such prohibited expressions, known as stop words, can vary by country and ad category and include obscenities, insults, discrimination, medical claims, financial fraud, and more. The use of these prohibited expressions can lead to ad rejection or even blocking the advertiser's account. In this article, we'll look at some examples of prohibited expressions in Facebook ads to help you avoid problems and create effective and compliant ads. Pay attention to your content and learn what words and expressions to avoid to ensure that your ad successfully passes the test and reaches your target audience....

Want Elon Musk to advertise your niche production of designer furniture for only $200 or Keanu Reeves to urge you to hurry up and buy a rejuvenation product for only $500? Easy! Now it's a reality. Traffic arbitrage and the CPA industry are not only based on a dry calculation focused on customer acquisition. Creating profitable advertising resembles a competition of "creative brains" - whoever is more creative takes the prize. After all, the content should interact with the user, evoke powerful emotions and reflection after viewing, and be sure to be imprinted in the memory. Face Swapping or Deepfake is a face replacement technology that has dramatically changed the advertising market and brought huge profits to its developers. However, there are also significant disadvantages of this technology that can lead to unexpected consequences. So, let's analyze all the pros...

SEO specialists and webmasters often face the fact that website optimization for Google does not always provide the desired results in terms of rankings. This may be due to various factors, including the ineffective actions of the SEO specialist. The basics of effective promotion on Google Pareto principle In this context, the Pareto principle is about using time more efficiently than spending it on routine tasks. For example, mass editing of meta tags on a website with hundreds of thousands of pages should be entrusted to an assistant or performed according to a template, but in no case should you process each page personally. Systematic approach This means not only the work plan but also its consistent implementation. For example, at the first stage, you can develop a universal template for a multilingual website, taking into account the advantages of...