Methods of effective optimization of SEO texts

Methods of effective optimization of SEO texts

In the process of SEO improvement, an important task is to create content that meets the requirements of search engines and at the same time offers useful information to users. However, when trying to achieve high rankings and visibility, many authors face the problem of keyword stuffing.

In this article, we’ll look at how to check SEO text for keyword overuse and determine the optimal keyword concentration, as well as provide you with tips and tools for doing so.

How to check text for over-spamming

Methods of effective optimization of SEO texts

One of the key stages of writing SEO texts is checking for over-spam.

Keyword stuffing is the excessive use of keywords, which can negatively affect a page’s position in search engine rankings.

But how do you know if your text has too many keywords?

First, you should use keyword density analysis tools to find out how often they are used in the text and how much they dominate the content. Among the tools you can use are Semrush, Ahrefs, Moz, etc.

There are also manual methods of checking:

  • Keyword density analysis. Count the number of keywords in the text and compare them with the total number of words. The keyword density should not exceed 2-3%.
  • Assessment of the naturalness of the text. Careful reading of the text to assess its naturalness. If the text seems artificial and oversaturated with keywords, it may indicate over-spamming.
  • Use of synonyms and variations of keywords. Instead of repeating the same keyword, you can use its synonyms or variations, which will help make the text more natural and avoid overuse.

Determining the ideal number of keywords to use

Methods of effective optimization of SEO texts

Determining the ideal number of keywords to use in a text depends on a variety of factors, including the topic, the length of the text, and the requirements of search engines. It’s important to find a balance between having enough keywords for optimization and making your text natural.

There are several methods for determining the ideal keyword density:

  • Competitor analysis. Studying the keywords used by competitors in similar texts can help you determine the ideal density for a given topic.
  • Experiments and analysis of results. Run tests and analyze changes in page rankings and traffic.
  • Follow the recommendations of search engines. Search engines like Google can provide advice on the ideal keyword density.

Tips for evaluating keyword density

Methods of effective optimization of SEO texts

As search engine algorithms change, so do the tips for evaluating keyword density.

  1. Don’t focus on density alone. Try to create high-quality and informative content that will be useful to users instead of focusing solely on keyword density.
  2. Use a variety of keyword phrases. It is better to use different phrases related to the topic of the text than to repeat the same keyword.
  3. Follow the recommendations of search engines. Google and Bing often provide enough information to give you an idea of what they expect from your content.

Tools for assessing keyword density

There are a lot of tools on the market that allow you to evaluate the frequency of keywords in texts and improve your content. Here are some of them:


This well-known resource allows you to analyze keyword frequency, research competitors, and develop effective SEO strategies.


It is able to evaluate the frequency of keywords, identify new keys, and monitor positions in search engines.


A platform for comprehensive SEO analysis, including keyword frequency, competitor analysis, and page rank monitoring.

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