In the modern world, cryptocurrencies are becoming increasingly popular financial instruments. Bitcoin, Ethereum, Litecoin, and other types of cryptocurrencies are gaining wide acceptance as a means of payment, investment, or trading. But at the same time, the issue of safe storage of digital assets is also growing. This is exactly what crypto wallets are for. In this article, we will look at what cryptocurrency wallets are, what types of them exist, and how to choose the right way to store cryptocurrency. What is a cryptocurrency wallet and what is it for A crypto wallet is a digital tool for storing, managing, and using cryptocurrency. Essentially, it is a place where your private keys are stored, which allow you to access your crypto assets and conduct transactions with them. Private keys are the main element of cryptocurrency security. Without them, you...

Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...

Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

Google, like other major advertising platforms, is constantly adapting to new market and regulatory requirements. In 2025, Google Ads will implement several key changes that will affect the way arbitrageurs and ad campaigns work. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free New betting optimization algorithms One of the most significant innovations will be the launch of new machine learning algorithms for automatic bid optimization. Google will use more sophisticated methods of predicting and analyzing user behavior to automatically select the optimal bids for each ad campaign. How will this affect arbitrageurs? Arbitrageurs will be able to scale their campaigns more easily without spending a lot of time...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

Blockchain is rapidly gaining momentum and is already changing the rules of the game in various industries. Despite the fact that it still faces many legal challenges, the technology is confidently making its way to full integration. It is especially interesting to see how cryptocurrencies are entering the iGaming world and revolutionizing financial transactions in online casinos. In this article, we will dive into when the leading market players will be able to fully switch to blockchain and what it will mean for the future of gambling. It is time to find out when crypto will become a standard in casinos! Features of the industry Gambling remains illegal in many countries, and where casinos are allowed, businesses face high taxes and strict regulations. These restrictions are related to a number of factors: reputational risks, legal uncertainties, constant changes in regulation,...

In this article, you will find information on why niche landing pages are an effective tool. We will discuss its strengths and weaknesses, as well as recommend services and tools to increase conversions and revenue growth in affiliate marketing. A niche landing page is aimed at a specific group of offers in a certain vertical. For example, it can be a focus on debit cards in the banking sector or IT courses in online education. By choosing this strategy, you direct users' attention to certain offers or even one offer. This allows you to test new offers and test hypotheses. If the potential of the offer is already known, you can use such landing pages to determine the conversion rate. Niche landing is designed for a narrow circle of users and allows you to favorably present the terms of the...

Text ads are the simplest format of online advertising used to promote goods and services. They effectively attract the attention of potential customers when they visit various websites. Such ads are easy to edit, have several types, and offer significant business benefits. To create display ads, sign in to your Google account and select the Campaigns section in the navigation bar in the Display Network. To learn what to do next, continue reading the article. How to create an effective text ad: the secrets of advertising on Google Advertising texts for Google should be attractive and relevant to users. Successful ads meet several key requirements: Highlight the benefits of your company and the uniqueness of your product or service that distinguish you from your competitors. Motivate a potential customer to take action. Include keywords and queries that users use. Relate...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...