Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

iGB Affiliate 2025 will be held as part of World Gaming Week, which will bring together the industry's top professionals in Barcelona from January 19-23, 2025. The event will be an ideal platform for learning, networking and discussing key trends in iGaming and affiliate marketing. The iGB Affiliate 2025 Program January 20 10:30-11:30 - Run Club. Run through the picturesque streets of Barcelona in the company of arbitrageurs and industry professionals. This is an informal way to make contacts in a dynamic atmosphere. 13:00-17:00 - Pre-Registration. A convenient way to get badges for quick access to the conference. 16:00-21:00 - Welcome Drinks. Official opening of iGB Affiliate 2025. An evening for making first contacts and socializing in an informal setting. January 21-22 11:05-16:30. Main days of the conference with a rich program of presentations and discussions. January 23 12:00-17:00 -...

OpenAI has announced the availability of its Sora Turbo AI model for ChatGPT Plus and Pro users. This innovative solution allows creating videos based on text prompts, which expands the capabilities of multimodal AI technologies. Key points New version of the model: Sora Turbo is available at no extra charge for Plus and Pro customers. However, it is not yet included in ChatGPT Team, Enterprise, and Edu packages. Age restrictions: Use of the model is only available to persons over 18 years of age. Functionality: The model allows you to create videos with a resolution of up to 1080p and a duration of up to 20 seconds. Three video formats are supported: widescreen, vertical, and square. Availability: Sora is not yet available in the EU, Switzerland, and the UK, but it can be used by users in other regions where...

On November 6, an incredible and disturbing event happened in the heart of Toronto: Dean Skurka, the CEO of the Canadian cryptocurrency company WonderFi, was kidnapped. How did this happen? What are the consequences and what does it mean for the cryptocurrency industry? Let's take a look at all the details of this incident, which made many people think about a new threat - cryptocurrency hijacking. How did it happen? This hijacking is part of a dangerous trend that is gaining popularity among criminals who are increasingly trying to seize the digital assets of wealthy crypto owners and crypto company executives. WonderFi, a Canadian cryptocurrency company, is one of the largest in the country, its shares are listed on the Cboe Global Markets international exchange, and its market capitalization exceeds $100 million. Dean Skurka, who took over WonderFi in July...

Calculating customer LTV is important because it is cheaper to retain existing customers than to attract new ones. It is more difficult to sell to new customers: the probability of purchase is only 5-20%, while existing customers buy with a probability of 60-70%. Therefore, you need to build a strategy so that customers do not leave after the first purchase, but keep coming back. LTV, also known as CLV or CLTV (customer lifetime value), shows how much money a company can earn from a customer over the entire period of their interaction with the brand. It helps you understand how much you can spend on advertising and retention, as well as evaluate the effectiveness of your marketing efforts. With LTV, we can divide customers into groups to find out who is most valuable and create loyalty programs tailored to their...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

Lead Panda Media is breaking in with a cool premiere. Now we have our own YouTube show. The “C-Level” show is a line of interesting interviews with the most successful and coolest representatives of the affiliate sphere. The name of the show is very symbolic, because C-level positions are the highest level positions in the company("C" in the abbreviation stands for "Chief"). These are specialists who not only manage their own areas, but are also responsible for defining the company's strategy and development vectors. They know all the secrets of how to bring companies to the world level. Ahead of the premiere, the show's host and co-founder and CMO of Lead Panda Media Mila shared the idea of the show: "In the first season of “C-Level”, we will introduce you to the top faces of the coolest arbitration and IT...

Why do you need neural networks in traffic arbitrage? Every year there are more and more programs based on artificial intelligence, which greatly simplify the work of arbitrageurs in various spheres. Neural networks can create texts, generate images for creatives, transcribe audio and video, and much more. They are a collection of smart algorithms specifically designed to solve specific tasks and can function autonomously. These innovative technologies have already found applications in medicine, marketing, and the defense industry. Neural networks are constantly improving, becoming more and more efficient in accomplishing their tasks. But what exactly makes artificial intelligence so attractive for arbitrageurs, and what functions should it perform? In this article, the FlexCard virtual card service team will describe in detail what neural networks are popular in 2024 and for what purposes they are needed. Here we go 🚀 Text-to-speech...