Affiliate marketing has been slowly changing and continues to do so. Life and work are no longer as simple as they used to be. Today, the market has moved from chaotic partnerships to a structured performance infrastructure. Let's take a closer look at what to pay attention to in 2026 in order to earn money and not lose out. The CPS era At first, everything was simple: with the CPS model, income is straightforward: there is a purchase, and there is a commission. No purchase — no payment. But it worked before. Now there are problems such as: brands need predictability traffic sources have gone beyond blogs affiliates need faster cash flow Hybrids and CPA ecosystems The market began to combine mechanics: fixed CPA plus revenue share complex payout models for different stages of the funnel bonuses for subscriptions lead...

Today, metrics no longer directly reflect reality. In a world of automation and incomplete data, they are increasingly an interpretation rather than a fact. It is this shift that gives rise to a new understanding of what metrics will be in 2026. Advertisers are no longer saved by “good numbers” 2025 brought a new norm. Reports look perfect, but business results are not so great. Green indicators, flat graphs, “everything is OK” in the offices, and at the same time, the feeling that something is not working as it should. And it's not about bad settings or the wrong contractor. It's just that the numbers no longer directly reflect reality. Marketing metrics increasingly mean “well calculated” rather than “that's how it was.” A significant portion of the results are not facts, but estimates, reconstructions, or simulations. The advertiser finds themselves...

You've probably noticed that more and more answers are being found not on websites, but directly on Google. As soon as you type in a query, the information you need appears on the results page: from short instructions to entire lists and tips. This reality is called zero-click SEO. So it's time to figure out how your content can become part of Google's answers, remaining visible and popular even when the user doesn't click further. In this article, we will analyze in a simple and practical way what should be updated in the strategy, how to get into google quick answers, and why zero click is a new space of opportunities for the brand. What are zero-click searches and why is it a real trend Zero-click searches are queries that Google closes immediately in the search results: the user gets...

Ready, set, SiGMA! In just a few weeks, many of us will be packing our bags and heading to the long-awaited summit in Rome, to meet others, show what we’ve got, and get inspired. Under one roof, operators, teams, partners, and affiliates will come together to share insights, discover new opportunities, and form partnerships that move the industry forward. That’s what we love about SiGMA — it’s all about real energy and meaningful connections. This year, Moon Partners will be there too, at booth #5024. We’re coming not just to shake hands, but to meet our partners in person, share insights, and show our vision for the future of affiliate marketing. And of course, we’re making a solid plan to get the most value (and the best new connections) out of the event. Here are a few tips that might...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

Created great content, uploaded it to your channels, and... silence. No traffic, no lead generation, not even normal feedback. Although the SEO guy says: "Content is king". And Google is also in no hurry to rank you. You know? The problem is that traditional KPIs like "sales from an article" don't work for a cold audience (who doesn't know you, doesn't search for you, and doesn't trust you). And even SEO traffic is not the main character here. What to measure then? How to understand that the content is being promoted correctly and is gaining momentum, even if there are no requests for it yet? Is it possible to predict the effect of an article that no one is looking for yet? Let's figure it out gradually. Who is a cold audience and what is it doing here? Cold audience...

The London Code: An Invitation into the Inner Circle — Powered by Hell Partners There are parties. And then there are encrypted experiences. On July 3rd, as the sun sets on iGB Live 2025, something far less public and far more desirable will unfold behind the stately columns of One Marylebone, London. A private affair known simply as The London Code—curated by the enigmatic minds behind Hell Partners. Inspired by the covert elegance of MI6, this is not a celebration. It’s a rendezvous. A message hidden in plain sight. And like any good intel—it’s invitation-only. Dress Code: Sharp Minds Access: By Code. Mood: Dangerously Stylish. From 9PM onward, guests will step into an atmosphere charged with quiet luxury and loaded glances. Think velvet shadows, whispered riddles, cryptic visuals, and one rule: speak less, mean more. Behind the velvet rope: A...

The Quest by Lucky Media: Not Your Average Booth Visit This summer, Lucky Media Group isn’t coming to iGB Affiliate London 2025 to hand out brochures. They’re coming to start a fire. On July 2–3, at ExCeL London, Lucky Media will launch its first-ever BTL activity: The Quest — a three-stop experience spread across the booths of three exclusive partners: 22Bet Partners (K60), PlayAmo Partners (L20), and Hell Partners (G22). Complete the Quest and unlock your shot at serious prizes — a ticket to Wimbledon or one of three MacBook Air M4s. But make no mistake: this isn’t a raffle. It’s a strategy game in disguise. The Gameplan: Three Brands. Three Challenges. One Grand Finale. 🎯 22Bet Partners – Hit the Mark A rotating wheel. High-stakes sectors. Four throws to score exactly 100 points. Precision wins prizes. Miss? Start sweating....

The spring of 2025 is hot for arbitrageurs. The world is changing, the audience is becoming more demanding, platforms are becoming more capricious, but the demand for traffic is only growing. Where is it realistic to earn money now? Which GEOs are the best? What offers are pouring top and why? Let's figure it out together, with an emphasis on practice and live insights. Eastern Europe - back in the game After the instability of 2023-2024, Eastern Europe's markets have finally come back to life. Poland, the Czech Republic, Romania and Bulgaria are now some of the hottest GEOs to arbitrage. Why? High user engagement in e-commerce; Good response to gut, subscriptions and merchandise; Available traffic in TikTok and Meta; Loyal rules of advertising platforms in these regions. What they pour on: Keto/Weight Loss products; Anti-stress supplements; Financial Offers with...