Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

If you are new to the nutraceuticals industry or plan to be actively involved in this area, pay attention to Portugal as one of the most promising geographical destinations in the spring and summer of 2024. This market is characterized by a low degree of competition at high initial rates. In this article, we will provide detailed information about this region, recommend the best sources to get started, and indicate which strategies and creatives in advertising campaigns are worth testing today. Portugal: General about geo Portugal is a Tier-2 country in Europe with an economically active population that is actively interested in high-quality health and wellness products. The level of medical services here is average, and the cost of medical services is quite high, which encourages residents to buy health products online. The population is approximately 10.46 million people, of...

In this article, we will tell you about the best (in our opinion) vertical where a beginner arbitrageur can earn his first money Product offer: main aspects and characteristics Product offers are special campaigns provided by advertisers that affiliates can use to attract audiences through their platforms, such as websites or social media. To qualify as product-based, the offer must include elements related to the sale of physical goods or services, as well as subscriptions to services or app downloads. Affiliates earn remuneration for each targeted user action (models such as CPA, CPS, CPI, and CPL) or based on a share of revenue (RevShare). Arbitrageurs determine which offer is the best fit for their traffic and then launch campaigns to generate revenue using the difference between the cost of user acquisition and the payout from the advertiser. Advantages of product...

India has the largest population of any country in the world. This nation, which falls into the Tier-3 category, stands out for its low level of competition in the business industry. What attracts you to cooperate with this region? The main factor that motivates many, especially beginners, to look for opportunities in the Indian market is the impressive number of Internet users. For example, by 2022, more than 658 million Indians were actively using the Internet. In addition, as mentioned above, this region is favorably distinguished by the lack of strong competition. Often, marketers focus on the higher Tier-1 and Tier-2 categories, overlooking Tier-3, which can be a missed opportunity in this context. An additional advantage is the prevalence of the English language. There is a huge audience in India, and it would be much more difficult to interact with...

An interview on the Tochka G channel with the founder of the Traffic Devils team, Oleksandr Slobozhenko, caused a great deal of buzz in the arbitration world. In the interview, Slobozhenko stated that the end of the app era has now begun, and that it became noticeable in September and early October 2023. According to him, "all teams that are focused on Android sorsas, which means 70-80% of teams will close down because it will not be exported." However, he does not plan to disband the app development team, which costs him 140K per month. Let's look at the reasons for such words from a public leader of arbitrage and consider them a proof.   Arbitrage is a constant storm - whether it concerns FB, spy services, or app platforms. Most teams, like ours, are used to adapting to constant...

Today we will talk about the most popular methods of advertising various goods and services on the global network. These methods remain the most effective even if you don't have your own online representation. However, if you also own a website, we are ready to offer you services to promote it. Among the free options for placing advertisements on the Internet are: Classified ads; Product and service aggregators; Forums; Question/answer services; Videos; Articles in magazines; Social networks. Classified Ads Websites It's hard to call this method outdated; it's not as ancient as it used to be. However, the fact that it has been used for a long time is true. Finding such websites on the internet is not that difficult: search engines offer plenty of options. But here you need to be very careful. Before placing your ad, pay attention...

2025 was the point where machine text finally merged with human text. Social networks, blogs, news sites are full of texts created not by hand, but by software. And if two years ago it seemed like a technological breakthrough, today the market is flooded with the same materials: smooth, well-structured, and absolutely without life. AI articles often look perfect, but they don't "breathe". They don't have the rhythm, intonation, and energy that keeps the attention. People read them with their eyes, but do not feel them with their hearts. And this is exactly what not only editors but also algorithms have begun to notice. Google no longer penalizes for the mere use of AI, but clearly distinguishes texts that have experience and human logic from those that are simply "done to spec." To maintain credibility and avoid becoming another content...

A few years ago, semantic collection was a routine task: tables, KeyCollector, manual cleaning of thousands of phrases, and endless frequency checks. But in 2025, everything changed. Now, in a few minutes, artificial intelligence can create a semantic core that used to take a team of SEO specialists a week to collect. Keyword research has become one of the most popular tasks for AI in digital marketing. Surfer, Semrush, WriterZen, Ahrefs, and even ChatGPT have all received AI modules that analyze SERPs, determine user search intentions, and build clusters with little to no human intervention. But don't confuse speed with efficiency. Some tools really analyze data, build links between queries, and suggest where SEO has the most potential. Others only generate beautiful lists of keywords without understanding the context or real search demand. So this time, we'll figure out which...

Ready, set, SiGMA! In just a few weeks, many of us will be packing our bags and heading to the long-awaited summit in Rome, to meet others, show what we’ve got, and get inspired. Under one roof, operators, teams, partners, and affiliates will come together to share insights, discover new opportunities, and form partnerships that move the industry forward. That’s what we love about SiGMA — it’s all about real energy and meaningful connections. This year, Moon Partners will be there too, at booth #5024. We’re coming not just to shake hands, but to meet our partners in person, share insights, and show our vision for the future of affiliate marketing. And of course, we’re making a solid plan to get the most value (and the best new connections) out of the event. Here are a few tips that might...