If you are new to the nutraceuticals industry or plan to be actively involved in this area, pay attention to Portugal as one of the most promising geographical destinations in the spring and summer of 2024. This market is characterized by a low degree of competition at high initial rates. In this article, we will provide detailed information about this region, recommend the best sources to get started, and indicate which strategies and creatives in advertising campaigns are worth testing today. Portugal: General about geo Portugal is a Tier-2 country in Europe with an economically active population that is actively interested in high-quality health and wellness products. The level of medical services here is average, and the cost of medical services is quite high, which encourages residents to buy health products online. The population is approximately 10.46 million people, of...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Let's analyze what the initial costs for a beginner to test their first Facebook ad campaign should be. Based on our experience, we will describe the key cost items, explaining in detail the launch process, the methodology for testing advertising materials, and the nuances to pay attention to. Let us share our observations on minimum budgets for tests: test methods and objects for testing First of all, let me point out the tools and resources I work with, the sources of purchase, and the amount of resources required. We prefer to work with US-based authors, following the principles of relevance: accounts from the US require the use of proxies and payment systems from the US as well. Usually, I choose one high-quality PPC link and three to five authors. I buy a separate domain for each account, so I need...

Ukrainians spend more on casinos than on donations! I think almost everyone has already seen the news that last year Ukrainians spent 4 times more on online casinos than they donated to the army (source: DOU). This has sharpened the question in society as to whether the state should impose a ban on this business. So, an electronic petition to restrict the operation of casinos during martial law gained 25 thousand votes in a matter of hours - the required number for the Presidential Office to consider the relevant bill. The petition contains the following points: Prohibition of gambling and access to online casinos for military personnel during martial law; Prohibition of gambling advertising using the symbols of the Armed Forces of Ukraine and any symbols or objects related to war and the army, such as uniforms, helmets, machines, etc....

It is difficult to stay afloat in the world of affiliate marketing, and even more difficult to grow from a small startup into a recognizable industry player. iGaming Marketing Agency Triangleshas managed to do it in just a year. Today, the affiliate network works with 900+ offers around the world, cooperates with dozens of advertisers in the iGaming industry, and helps hundreds of webmasters to earn steady income using modern tools. However, it all started with an idea and one clearly formulated principle: to play the long game. How did it all start? Triangles appeared in 2023 as a response to the chaotic affiliate program market, where there is a lot of noise but little action. Alexander Macedonian, founder and CEO, had a clear vision: to create not just another CPA network, but a business that would grow with partners....

Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...

Affiliate marketing is a constant game of advancement, where the speed of decision-making and strategic thinking determine the result. Dmytro Myasnikov, COO of AdKey.Agency, has been developing this area for almost 10 years, building teams, testing new approaches, and accumulating successful cases. How is the market changing, what distinguishes top specialists, and what challenges will the industry face in 2025? These and many other issues are discussed in our conversation. Enjoy reading! Starting in an affiliate program How did you get into the field of affiliate marketing? What was your first step? I started working with traffic in 2015. At first, I was engaged in browser and mobile games through targeted advertising. For some time, I was driving traffic to the agency on my own, and then I started to form a team there. Since 2019, I have been heading...

Something is not quite normal on the Bitcoin market right now. On the one hand, the price has risen sharply, almost reaching a record high of $99,655. And this, of course, made many people start taking profits. In just one day, Bitcoin sales exceeded $2 billion! These are really huge amounts, and the question immediately arises: hasn't a massive sell-off begun? But if you look more closely, the picture is not so clear. Most of these sales are made by new investors who have been holding their coins for only 6-12 months. They saw an opportunity to make money and started selling without hesitation. But the so-called "diamond hands" - investors who have been holding their assets for years - will not rush to sell and continue to wait. The chart shows that in November, the ratio between profitable and...

The success of an arbitrage campaign largely depends on the right choice of an offerer for a particular region. In each country or group of countries, the audience has different preferences, needs and purchasing power. In this article we will analyze which offers work best for different regions and give recommendations on how to choose traffic destinations. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it important to consider region when choosing an offerer? Different regions differ: the level of competition. The solvency of the audience. Popularity...