Think you've seen it all at iGaming conferences? Try your chances against Lucifer himself. The gates of iGB Live will open in London on July 2-3, 2025, and at stand G22, Hell Partners with an offer that cannot be refused: if you beat the Devil, you will not leave empty-handed. This is not a stand. This is a lair. A hell cave where fire meets style, rules are broken, and the bravest come out with deals hotter than cocktails in a bar. Your luck, wit, and charisma are tested here. And only the most daring will receive approval from Lucifer himself. The game: "Beat the Devil" Five cards. One choice. No chance of replay. Go into the fire and complete five mini-challenges - devilishly sophisticated to test your reflexes, intuition, and chutzpah. Choose a card. Take the challenge. Win. Or...

Affiliate World is more than just a conference. It’s a place where industry leaders meet, million-dollar deals are signed, and new trends are born. But what goes on behind the scenes of this massive event? What does AW look like from the inside? We spoke with Sabrina—someone who knows every detail of the conference. In this interview, she shares exclusive behind-the-scenes insights, explains how the event program is built, discusses the key qualities needed for success in the industry, and reveals what motivates her the most. Enjoy the read, and don’t miss the promo code for a 20% discount on AW Dubai! About the Company & the Conference What’s the first thing you do when you arrive in the host city for AW? The first thing I do after landing is buy a local SIM card—it’s become a psychological ritual....

In the world of traffic arbitrage and online advertising, security is one of the key success factors. Every arbitrageur or marketer is faced with the problems of phrood: scrolling, fake leads, bots and other forms of fraud. To minimize losses and maintain profits, it is important to use quality anti-fraud services. In this article, we have gathered 10 best solutions that will help you protect your campaigns. It's important to use robust tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What are anti-fraud services? Antifraud services are special platforms that analyze your traffic, detect...

The number of clicks grew by a modest 3%, while the cost per click (CPC) slowed to 8%. Spending on Google Shopping increased by 16%. In general, advertising strategies remain stable, although the introduction of AI makes its own adjustments. These findings are confirmed by the Tinuiti Digital Ads Benchmark report, based on non-personalized data on US ad campaigns managed by Tinuiti. The annual volume of digital marketing spending here exceeds $4 billion. Let's analyze the performance of each type of advertising. Search advertising Google Search ad spending grew by 11% year-on-year, but the growth rate slowed down from 14% in the second quarter. The average cost per click (CPC) also grew more slowly, decreasing from 12% in the second quarter to 8% in the third quarter. Google Shopping campaigns Spending on Google Shopping increased by 16% compared to the...

How do arbitrators stay one step ahead in the competitive race? The answer is simple - spy services! These tools allow you to track the latest trends and find successful promotion strategies in different countries and niches. Thanks to them, your advertising campaigns have a better chance of success because you always know what works right now. Among the many similar services, Adheart stands out, which has remained one of the most popular on the market since 2019. In this text, we will analyze what Adheart is, how it works, and why it is considered one of the best tools for analyzing advertising. Getting to know Adheart Adheart is a powerful spam service for searching and analyzing competitors' advertising creatives in detail. It automatically collects and organizes ad data from all platforms of Meta: Facebook, Messenger, Whatsapp, Instagram, and Threads....

As a successful specialist, are you responsible for dozens of advertising campaigns, each of which requires constant monitoring, adjustments, and analysis? Managing so many tasks manually is like trying to keep all the balls in the air at the same time without letting any of them fall. But is it really worth spending so much time and effort on routine tasks when there are already technologies that can do the job for you? Let's take a closer look at how you can automate your ad campaign management and save yourself from unnecessary hassle. Automation is your best friend in the world of advertising Manually managing your ad campaigns can quickly turn into an endless cycle of tasks: from adjusting bids and testing creatives to analyzing results and making optimization decisions. And while all of this is necessary for success, it...

What is website trust, how to find out and increase it Every website owner is interested in making users feel trusted when they visit the resource. But in order to promote your site and get traffic, you need to gain the trust of search engines as well. This trust is called website trust. Site trust is an immeasurable indicator that directly affects search engine promotion. In other words, it is the trust of search engines in your site. If the search engine considers your site to be a trusted one, the internal pages of this site will be in the top of the search results faster. Trust is assigned by search engines only to a domain, not to the internal pages of a site separately. For example, let's take a newly created page on Wikipedia - it can almost immediately...

In 2023, the turnover of the gambling business in Ukraine amounted to 12-15 billion hryvnias per month (approximately 144-180 billion per year). Users spent more than 400 million in online casinos every day. There are so many misconceptions and myths around the gambling industry. Each of these myths hides a story, a mistake, or just a human desire to find logic where everything is decided by chance or fortune. Let's analyze the most popular myths about online casinos and whether they have a share of truth. Myth: Online casinos are always a scam Most illegal casinos offer their players to try a free game. When users start playing regularly and for real money, they may have problems with withdrawals. Sometimes, people face frankly "unfair" games. It is important to understand that gray and black casinos have no obligations to you,...

We are exploring Discord as a promising source of traffic that often remains in the shadows. In our analysis, we will dive deeper into the audience of this platform, their interests, and main characteristics. We will also outline effective methods of engagement and the best ways to get started. Basics about Discord Initially, Discord was created to connect gamers, but today it has become a full-fledged social network that can be compared to Telegram or X. On this platform, users can launch streams or interact in specialized channels. The audience has long gone beyond the purely gaming sphere, actively using the offered features. As you know, Discord's monthly audience is over a billion users. The vast majority of them are aged 18 to 34 - 71%, and 65% of them are men. According to a study by SimilarWeb, the main...