"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

PPC is an interesting beast: everything may be going well, and then any unsuccessful combination of PPC campaign parameters and the conversion page leads to inefficient spending of your budget. Let's look at typical mistakes made by PPC specialists and ready solutions to avoid them. You don't remove ineffective keywords This is especially noticeable in large accounts, where it's difficult to identify ineffective keys. Such a mistake often leads to undesirable consequences: It creates a negative perception for those who click on your ad, go to the site, and do not find the information they need. Such advertising campaigns, aimed at conversion pages, can cause low effectiveness, an increase in cost per click, and a decrease in account quality rating. To prevent similar situations, it's important to set strict rules for yourself and clearly understand the purpose of using each...

We are exploring Discord as a promising source of traffic that often remains in the shadows. In our analysis, we will dive deeper into the audience of this platform, their interests, and main characteristics. We will also outline effective methods of engagement and the best ways to get started. Basics about Discord Initially, Discord was created to connect gamers, but today it has become a full-fledged social network that can be compared to Telegram or X. On this platform, users can launch streams or interact in specialized channels. The audience has long gone beyond the purely gaming sphere, actively using the offered features. As you know, Discord's monthly audience is over a billion users. The vast majority of them are aged 18 to 34 - 71%, and 65% of them are men. According to a study by SimilarWeb, the main...

In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Modern developers have access to a plethora of tools and technologies to make their work easier. One such tool is Prompts, which can automate routine tasks, improve code interaction, and even help solve complex problems in real time. They can help developers build and test software faster and more efficiently. In this article, we'll look at how to properly use prompts to automate tasks, improve the development process, and ensure high quality code. Lets go! 💻 Code Refactoring I have some code that needs refactoring. Can you improve its readability and efficiency? Here's the code: <...> 💻 Recommendations for a library or framework I'm starting a new project. Can you recommend a suitable library <...> or framework for <...> 💻 Planning the project and prioritizing tasks I am planning the roadmap of my project. Can you suggest a prioritized task...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Everad is always in touch! Our team is constantly monitoring new tools for traffic arbitrage, as it gives us the opportunity to find new sources or look at the familiar ones from a different perspective. 2024 is the time when technologies that emerged in the period from 2018 to 2022 begin to be actively implemented in various spheres of life, including traffic arbitrage. We analyzed discussions on forums and chats, as well as talked to experienced arbitrageurs to find out what trending tools they use for affiliate marketing. Here is what we learned. Neurotools These tools are usually used in two main areas: analytics and content creation. They are ideal for arbitrageurs looking to scale - creating copy for dozens of ads or different variants of the same creative using neural networks in 2024 takes seconds. Although the quality is...

Midjourney has recently become temporarily free (unfortunately, it's not anymore!) and got its own website. Now there's no need to bother with Discord anymore, especially if you're not into games. But even before this event, it was noticeable that arbitrage specialists were increasingly using neural networks. And the point is not only that it speeds up the processes but also allows saving on designer services. In this article, we will talk about what neural networks can do, how buyers can use them, and whether it is worthwhile to take it up at all. How to write a good promo What should queries look like to create creative in the field of gutra? Write in English. Even if you don't speak the language perfectly, just translate your pitch through any online translator and the result will be much better. The most...

To make your site better indexed in search engines and more convenient for mobile users, it is important to properly configure meta tags. This is one of the key points in improving the technical aspects of the site. Working with the Title meta tag The Title tag plays an important role for both search engines and users. It not only helps to promote the site, but also affects the perception of the resource. Here are some tips for optimizing it: Include the keyword that is most important for a particular page in the Title, focusing on its frequency. The length of the title should not exceed 60 characters, otherwise part of the text will simply not be visible in the search results. Do not duplicate titles from other pages of the site, each Title must be unique. Grab the attention...