Choosing the right traffic source for your offer is one of the key steps in successful traffic arbitrage. Each traffic source has its own characteristics, audience, and ad formats, so it is important to carefully analyze and choose the sources that best suit your offer. In this article, we'll go over the main steps and factors to consider when choosing the right traffic source for your offer. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Study your offer The first step is to fully study your offer. Understanding its features, target audience, geographic location, and type of action (e.g., selling a product, filling out a form,...

CDP is a customer data platform. We will explain what a customer data platform is in simple words. In today's information world, companies use many different ways to find user data. Then they process this information and interact with the audience effectively. However, not all concepts are maximally effective for business and may require significant resources from the company. That's why businesses need a solution that can provide a single customer profile and that can be used without involving developers or third-party marketing agencies. This is exactly what CDP was created for. CDP (Customer Data Platform) is a database that collects, stores, and structures information about the customer and his or her activities. Such services interact with different systems and form a single customer profile. CDP platforms collect data from online and offline sources, which makes it possible to create...

Is Viber messaging effective? Let's analyze all the pros and cons Viber is the most popular messenger in Ukraine and the CIS countries today. The number of its users worldwide has already exceeded one billion, including more than 20 million in Ukraine. In December last year, the volume of Viber messages sent for business purposes increased by almost 140%. A typical user logs into the app 12 times a day to send about thirty messages to personal or group chats, and make several calls. Thus, it is obvious that such a channel is promising and effective for communication with customers. After all, the delivery rate of messages to recipients is 100%, and after receiving them, in 50% of cases, recipients click on the specified link or perform another targeted action - thanks to the convenient format, it is very easy...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

The first step for any arbitrageur is to choose an advertiser or CPA network to cooperate with. At this stage, newcomers often face many questions: how does a CPA network work, where to find a CPA network without a hold, and how do CPA networks and arbitrage interact in general? In this guide, we provide answers to all the main questions. What is a CPA network? CPA networks are specialized platforms that host offers from many trusted advertisers. Webmasters can choose the right offer and direct traffic to it. A CPA network can also act as an independent advertiser. This is how large companies with a well-known name in the market work, cooperating with numerous webmasters. Arbitrageurs know that such companies are reliable and offer a large number of offers. In addition, CPA also means a payment model in which...

"Your password has expired. Click here to change it immediately." Does this message sound familiar? Then you have become a victim of phishing. Here's what a phishing attack is and how to recognize it. The number of people working remotely is growing rapidly, as is the number of potential digital threats. One of the most dangerous and widespread types of online fraud is phishing. What is phishing? Have you ever received an email purporting to be from a bank or other popular online service that asked you to "verify" your account information, credit card number, or other sensitive information? If so, you already know what a phishing attack looks like. The name of this type of fraud comes from the English word fishing. It means that the scammer catches the victim or their data in a sneaky way. The goal...

All about outbound marketing - Outbound Outbound marketing, also known as outbound or “traditional” marketing, is when a company or its representative initiates contact with potential customers by sending them their message directly. Varieties of outbound marketing Outbound marketing includes the following types of advertising: Television advertising. It's declining in popularity as 99% of TV shows are available on YouTube without ads (thanks, AdBlock). Printed materials. These are the same flyers that are distributed on the streets. Although they sometimes bring customers, modern promotion methods make them look outdated and ineffective. Mailings. Paper postcards and brochures that often remain in mailboxes for months. Out-of-home advertising. Banners and billboards remain the most active form of out-of-home marketing. Traveling salesmen - are intermediaries who travel from house to house and offer goods based on catalogs. This profession has mostly remained in the...

Artificial intelligence in gambling: a useful assistant or a danger? Artificial intelligence is increasingly being introduced into all spheres of human life every day, and gambling is no exception. On the contrary, the modern world of online casinos is experiencing a turning point in its development thanks to the introduction of artificial intelligence (AI). Such technologies are revolutionizing the gaming experience, providing players with unparalleled quality, security, and immersive entertainment. What is artificial intelligence? As a reminder, the main idea of artificial intelligence is that computers learn to do complex things that only humans could do before. Such programs can solve a variety of tasks, analyze large amounts of data, and draw conclusions based on this data. What is the function of AI in gambling? The use of artificial intelligence has several important advantages: Analyze and predict. AI systems are...

With the ever-increasing competition for search engine rankings, the issue of optimizing advertising campaigns is at the forefront. Conversion rate optimization (CVR) is one of the most effective ways to improve keyword performance on Google. This method allows you to test new strategies and increase your return on investment without having to increase the number of keywords, campaigns, or advertising budget. In this article, we will share 5 of the most effective ways to optimize PPC campaigns. Don't miss it! Improve your keyword quality score The core of Google's business model is to provide users with relevant results. This applies to both organic search and AdWords advertising. Google evaluates keywords by quality score (QS). QS and PPC affect your “Ad Rank”. QS is determined based on the following three factors: the relevance of the keyword to the ad, the user's...