Managing a Facebook ad profile seems confusing for beginners. However, the process can be simplified thanks to certain techniques that reduce the complexity of the work. In this article, we present several tips that marketing professionals regularly use. The strategy of planning campaigns for specific goals, rather than choosing a target audience. The importance of the correct structure of a Facebook ad account for effective long-term work, reporting, and further optimization is undeniable. An optimal plan includes the development of three elements: Campaigns; Ad Sets; The ads themselves. Good design of your advertising campaign will ensure logic and order in actions. A common mistake is confusion in defining the goal at the campaign and ad set levels. Campaigns should be focused on the main goal, whether it is getting specific conversions, increasing traffic to the website, or the number of...

Lately, more and more articles about OnlyFans have been published in the arbitrage media. However, these materials do not always make it clear how an arbitrager can make a profit in the adult sphere, and some of them even confuse OnlyFans with debit cards. However, the commonality between these two verticals is minimal. In this article, we decided to analyze how OnlyFans differs from the dating industry in terms of workflows, approaches, creatives, and, most importantly, earning potential. OnlyFans and dating: the main differences Among the many differences between these two verticals, the ease of working with OnlyFans, the earning potential, and the lack of need for cheating or tricks are particularly noteworthy. Let's take a closer look at both platforms. Why does every arbitrager dream of working with the OnlyFans model? Working with OnlyFans is aimed at models that...

SEO specialists and webmasters often face the fact that website optimization for Google does not always provide the desired results in terms of rankings. This may be due to various factors, including the ineffective actions of the SEO specialist. The basics of effective promotion on Google Pareto principle In this context, the Pareto principle is about using time more efficiently than spending it on routine tasks. For example, mass editing of meta tags on a website with hundreds of thousands of pages should be entrusted to an assistant or performed according to a template, but in no case should you process each page personally. Systematic approach This means not only the work plan but also its consistent implementation. For example, at the first stage, you can develop a universal template for a multilingual website, taking into account the advantages of...

The sales funnel is used even by those who don't realize its significance. When an arbitrager guides a user from the moment of "arousing interest" to "taking a key action," they are using a funnel. An unoptimized or ineptly used funnel can lead to the loss of a large amount of traffic. In this article, we'll take a closer look at what a sales funnel is, how it works, and what you need to create one. What is a sales funnel? A sales funnel is a customer's route from the first acquaintance with a product to its purchase. This process consists of several key stages responsible for different levels of customer engagement. This tool, developed by William Townsend, covers four main stages, which are known as the AIDA system, an acronym for: Attention; Interest; Desire; Action. The user journey begins...

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Recently, new types of accounts, such as RDP, have been actively used in the field of traffic arbitrage. These advertising accounts work via remote access, performing operations in certain GEOs. They are mainly used for the flooding of large advertising platforms such as FB. Working with RDP greatly simplifies the processes of scaling activities, pharmaceuticals, and setting up advertising campaigns. We have studied all aspects of using such accounts. In this article, we will share information about the advantages and disadvantages of RDPs, the methods of their acquisition, and give some tips for their effective use. Let's get started! How to use an RDP account effectively? There are several methods of accessing an account connection: Purchase or rent. When buying an account, the seller will give you an IP address, host, and password. Enter these data in Remote Desktop Connection...

Do not try to find the “perfect” offer One of the most common mistakes made by newbies and even experienced arbitrageurs is the desire to find the perfect offer that is available only to a select few. Although such offers may indeed exist on some affiliate programs, you should not look for them because they are intended for large teams that are ready to spend large sums of money on testing. Managers usually do not offer such offers to newcomers with a limited budget. A more productive approach would be to work with offers already available on the market, as they have already been tested by other arbitrageurs and it has been found out which one brings the highest conversion rate. To do this, it is recommended to analyze the market and competitors to find the offer that suits you....

In this article, we will tell you about the best (in our opinion) vertical where a beginner arbitrageur can earn his first money Product offer: main aspects and characteristics Product offers are special campaigns provided by advertisers that affiliates can use to attract audiences through their platforms, such as websites or social media. To qualify as product-based, the offer must include elements related to the sale of physical goods or services, as well as subscriptions to services or app downloads. Affiliates earn remuneration for each targeted user action (models such as CPA, CPS, CPI, and CPL) or based on a share of revenue (RevShare). Arbitrageurs determine which offer is the best fit for their traffic and then launch campaigns to generate revenue using the difference between the cost of user acquisition and the payout from the advertiser. Advantages of product...

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...