Christmas is a time of family comfort and relaxation. For advertising campaigns specialists, it is also a great opportunity to watch films that can give new ideas, develop creative thinking or simply remind you of the importance of emotions in communications. We have prepared a list of movies that are perfect for holiday mood and professional inspiration. Love Actually, 2003 This iconic Christmas movie demonstrates the power of emotional stories to connect with different audiences. Each storyline in the movie is a small “campaign” that appeals to love, friendship or family values. For advertisers, this is a great example of how to create multi-layered and human messages. The Santa Clause, 1994 This comedy tells the story of a man who unexpectedly becomes Santa. The protagonist gradually accepts his new role, turning a challenge into an opportunity. For advertising professionals, this...

Artificial intelligence has long ceased to be something complicated and is available to anyone who wants to optimize their work, prepare for important events or learn something new. From crafting the perfect resume to creating compelling presentations, ChatGPT is the perfect assistant! In this article, we will share ready-made Prompts that you can use for everyday tasks. With their help, you will save time, get quality results and make your work more efficient. Prepare for an interview I am going for an interview for the position of in a company specializing in . I have experience in this field and my core skills and competencies include . What questions might I be asked and how best to answer them? Assist in preparing the presentation I need to prepare a presentation on for . The presentation should last about and I...

Wondering how to achieve 121% ROI on crypto faucets? In this case study, we will reveal the strategies of a new format that gave exactly such results in Eastern Europe. The bourgeois advertiser offered a completely new format of crypto offers that really attracted the attention of many. Let's analyze what steps and tools helped to reach such a level of profit and why this approach can change your view of crypto marketing in the region. The main details of the case: offer and geo Offer: Bitcoin New; Geo: CZ (Czech Republic); Source: Facebook; Funnel: Dominator; Cost: $1835; Profit: $4060; ROI: 121%. Let's go through the main points: we chose the Czech Republic for the test, set up ads with creatives and materials from the affiliate program. The entire campaign is aimed at men aged 35+. At the end of...

Why do some podcasts attract millions of listeners, while others barely get 100 listens per month despite high-quality content? The answer is simple - the success of a podcast largely depends on an effective marketing strategy. The good news is that you don't need to be a marketing expert to build your audience. In this article, we'll look at 10 practical tips that you can implement right away to increase the popularity of your podcast. Our recommendations don't imply a hard sell approach, but rather focus on building a strong online presence so that when listeners think of podcasts in your niche, they think of you. What is a podcast marketing strategy? Podcast marketing includes both short- and long-term practices to increase the reach, engagement, and popularity of your project. Podcast success is a marathon, not a sprint. Consistency -...

In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

It seems that many people put their crazy work plans on hold in the summer, but this is not entirely true. We asked six people from the industry what their summer looks like: what they manage to do, what they dream about, and what they would advise others to do over the summer. Someone has paddle and conferences on the schedule, someone has a cozy pond and fishing, and someone just wants to walk at dawn. Lana Rossi, Founder of Conversion Club, says that the sea and deadlines are a difficult combination This summer, Lana dreamed of simple and carefree things: sleeping until 12:00, not setting an alarm, leaving the house without plans and relaxing all day without thinking about anything. But in practice, it's like most of us: the sea is nearby, but it's not always possible to see...

Telegram has long since stopped being just a messenger. In 2025, it is a full-fledged platform for content, traffic, and monetization. Especially if you know how to work with new formats. One of them is Telegram Stories which are becoming more and more in demand in arbitrage and advertising every month. If you've only heard about stories in Telegram, but have never run ads in them - read carefully. In this article we'll lay everything out: from preparation to launch, from searching for channels to analyzing the results. 🔍 🔍 What are Telegram Stories and why they work Telegram Stories are vertical photos or videos that appear above a chat and disappear after 24 hours. The trick is that they are seen by all subscribers to the channel, which means it's the hottest reach, with no algorithmic cutoff like Instagram...

In traffic arbitrage, everything starts with the offerer. Even if you have the highest quality traffic, the best creatives and a well-functioning funnel, with an unsuitable offer you just drain your money. In 2025, it's more difficult to choose an offerer, but also more interesting: more verticals, formats and flexible terms. In this article, let's understand how to choose an offerer correctly and not get into a minus. 📌 What is an offerer and how it works Offer is an offer from an advertiser for which the webmaster is paid money. As a rule, the advertiser places an offer in a CPA-network, and you, as an arbitrageur, get an affiliate link. Brought a user on it - got paid for the target action: Registration Purchase Installing the app Submitting an application View videos, etc. Each offer has: payout is the...

In order not to feel like a dinosaur in the world of SEO when it comes to "cannons", "indexing", or "keyword difficulty", it is important to know the key terms. That's why this mini-dictionary was created for you. There's no water here, just 20 terms that will help you speak the same language as your marketing team and make strategic decisions with an understanding of the SEO context. When numbers speak: analytics and metrics To make informed decisions, feelings and visual observations are not enough. You need to see a certain coordinate system. These are the metrics that allow you to evaluate the effectiveness of content, prioritization of topics, and user behavior in numbers: Search Volume The number of search queries for a particular phrase per month. Indicates demand, market interest, and the size of the potential audience. For example,...