The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

On November 6, an incredible and disturbing event happened in the heart of Toronto: Dean Skurka, the CEO of the Canadian cryptocurrency company WonderFi, was kidnapped. How did this happen? What are the consequences and what does it mean for the cryptocurrency industry? Let's take a look at all the details of this incident, which made many people think about a new threat - cryptocurrency hijacking. How did it happen? This hijacking is part of a dangerous trend that is gaining popularity among criminals who are increasingly trying to seize the digital assets of wealthy crypto owners and crypto company executives. WonderFi, a Canadian cryptocurrency company, is one of the largest in the country, its shares are listed on the Cboe Global Markets international exchange, and its market capitalization exceeds $100 million. Dean Skurka, who took over WonderFi in July...

Let's see what Lars Lofgren (for convenience, hereinafter referred to as LL) found out about the backstage of Forbes affiliate pages and other major media during his investigation. Forbes on top of Google: how did it happen? Forbes covers almost every possible query topic in the English-speaking segment of the Internet - from "the best pet insurance" and "how to get rid of cockroaches" to "the most effective CBD gummies". This may seem somewhat uncharacteristic of a publication of this caliber. So, how come Forbes publishes articles on these not-so-core topics? As LL found out, back in 2020, Forbes transferred the SEO part of its affiliate program business to another company. As a result, a new structure emerged - Forbes Advisor, which, although it retained the sounding name Forbes, actually became a separate company. It is this company that today...

France is one of the last countries in the European Union where online casinos remain banned. Nevertheless, it is expected that this country will soon join the pan-European trend of online gambling legalization. The government of the country headed by Prime Minister Michel Barnier announced plans to amend the budget plan to include the possibility of legalizing online casinos next year. This decision will help to solve a number of problems, from replenishing the state budget to fighting illegal gambling. The purpose of legalization The government's proposal aims to increase budget revenues by introducing a tax of 55.6% of gross income of casino operators. At the same time, legalization will allow to strengthen control over the industry and reduce its negative impact on public health. According to official data, the annual turnover of illegal online casinos in France is more...

Manual testing is time-consuming and time-consuming. However, Google Ads provides a tool that automates this process and saves many hours of work. We are talking about adaptive ads, which also increase the number of impressions. In this article, we will take a closer look at what responsive ads are, how to maximize their potential, and how to improve the efficiency of working with this type of advertising creative. Adaptive ads: what are they and what are their features Adaptive ads on Google have an advertising format that includes automatic testing of creatives. To get quick results, you need to prepare various images and texts, then upload them to the system. Google Ads algorithms and tools will automatically perform testing to determine the most effective combinations of elements. Element restrictions: you can upload up to 15 titles and up to 4...

Most often, webmasters use traditional verticals for traffic, such as gambling or betting. However, apart from these areas, there are less obvious niches that can also generate a stable income. Below, we will consider the key features of lead generation in white niches. Let's talk about interesting products and give examples of projects that successfully earn money by selling leads. Lead generation mechanism Lead generation is the process of finding and attracting potential customers. This is a targeted work on collecting contact information of the interested audience. This information is then passed on to the advertiser, who directs them through the various stages of the sales funnel. The webmaster earns money on each successful sale or confirmed application. Some companies prefer to pay a fixed amount for verified profiles, while others offer a percentage of the transaction amount. The easiest...

Arbitrageurs interact with a variety of traffic sources, but most of them are wary when it comes to email campaigns. In recent years, fresh examples of using this method have become rare, but its importance is not decreasing. What is the current situation with email marketing and what to expect in the future? Let's analyze it. Will email newsletters be relevant in 2024? There are many myths around affiliate marketing, and one of them is related to the effectiveness of sources. It is believed that if a channel has not been written about for a long time or the number of materials has decreased, it indicates its obsolescence. However, the reality may be different. Despite the almost complete absence of cases of email disputes, this does not mean that this channel has declined. Arbitrators continue to actively use it, it's...

What should be an effective remarketing? We share the main life hacks. What is remarketing? Remarketing is a digital marketing strategy aimed at attracting users who have already interacted with the brand or visited landing pages on the site. Or if a customer has added a product to the cart but hasn't checked out, remarketing uses this information to show them ads on social media and other sites, and eventually encourage them to purchase the product. In the field of marketing, you can find two concepts-remarketing and retargeting. What is the difference? Retargeting involves setting up advertising in each individual system. Remarketing includes a general strategy for returning interested users and potential customers. The name refers to a function that allows you to set up a targeted advertising campaign in the contextual media network for consumers who have previously visited...

We've all heard of landing, but what about pre-landing? Pre-landing is an intermediate page that opens after a user clicks on an ad and before they go to the landing page. The right pre-roll can significantly increase ROI, while the wrong one can completely destroy the effectiveness of the campaign. So how do you integrate prelisting into your advertising strategy? Let's analyze it in more detail using the gambling vertical as an example. The role of prelending Pre-launch plays a key role in piquing the user's interest and encouraging them to perform the desired action. In our case, it redirects the visitor to the casino website, and its main task is to facilitate registration and deposit. How can you encourage users to take these actions? Winning. Financial gain is the main motivation for most players. Confidence in success encourages the...