A snippet is a short description of a website page that is displayed in search engine results. It consists of the page title (title tag) and the text that best matches the user's query. As an illustration, here is a snippet from Google search results. The snippet serves as a kind of business card of the site in the search results, informing the user about the content of the page. An active call to action and a concise description help to attract the user's attention and motivate him to click on the link, thereby increasing organic traffic and increasing the credibility of the site. An efficiently composed snippet increases the clickability of a website in search results, which positively affects its ranking on Google. What does a snippet consist of? A snippet is a short description of a web page...

What is the most effective online advertising? Many media buyers ask themselves this question. What should you do if your budget is limited but you need to attract customers? Of course, use all the advantages of the Internet! Online advertising is available to absolutely everyone, you just need to learn how to use it correctly. What is an advertising network? It is called an aggregation of platforms where you can run ads through a single intermediary. The basic idea is that the owner of an ad network negotiates with various websites and apps to bring advertisers, then receives part of the advertising revenue for themselves, and gives the other part to the website owners – publishers. It can be said that the definition of an ad network is hidden in its very name: sites are networked, and ads can be...

What is conversion? The conversion rate in marketing is the ratio of the number of website visitors who performed any targeted actions on the site to the total number of website visitors, expressed as a percentage. The conversion rate is calculated using the following formula: Conversion rate = number of transactions/number of visits x 100. Targeted actions can be hidden or direct from advertisers, sellers, or content creators, such as: purchase registration subscription page visit ad link click For example: you have an online store selling some products. Let's say that 500 unique visitors come to it during the day. During these days, 7 different purchases are made in your store. To find the conversion rate, divide the number of purchases by the number of visitors: 7/500 = 0,014 = 1,4 %. A successful conversion is interpreted differently by merchants,...

How to create viral content on social networks that will be actively shared Viral content is content that spreads "contagiously" quickly on the Internet. This is usually due to users who actively share such content with their followers and friends. Most often, virality is achieved through unusual content presentation, colorful creativity or sincere, trustworthy messages that hook the audience. At first glance, it may seem that nothing is difficult - create a quality post and enjoy likes and reposts. But in practice, it's not easy to achieve organic virality in social networks. Let's look at how to create viral content on social networks. Examples of popular viral content All kinds of content can go viral, from funny memes to news about high-profile events. Many brands are actively using this trend, releasing and promoting original content on the web. Another example...

How an arbitrageur can make money in TikTok TikTok is rapidly gaining popularity and is already one of the most popular social networks for watching and creating short videos. The number of downloads of the application has passed 2 billion, so the platform opens good opportunities to earn in tik tok for active users. Unlike YouTube, TikTok does not have an official affiliate program that directly pays for views. But there are many creative ways how to earn in tik tok, which can bring income to arbitrageurs. TikTok monetization options There are many content monetization options available on TikTok. You can combine different methods to maximize your income: - Advertising on your profile - Participation in the - Creator Fund - Earnings from live streams and giveaways - Referral programs - Advertising of goods and services Advertising in TikTok One...

What are KPIs and why are they important in business KPIs are an important tool for monitoring and analyzing business progress. They help in shaping strategy and making timely adjustments. A company without clear goals and methods of evaluation risks turning into a chaotic, unmanageable process. Employees performing their duties without a clear purpose can produce unstable and unsatisfactory results. KPIs measure performance at the level of an individual employee, a department, or an entire business process, tracking the achievement of goals. These metrics set specific deadlines and benchmarks, serving as a guiding light for all levels of employees. Businesses use KPIs to digitize goals, analyze successes and failures, optimize workflows, evaluate results, and plan. They also play a key role in motivation systems. KPI Types There are a variety of key performance indicators (KPIs) covering a wide range of...

Teaser advertising is considered to be one of the most effective and popular types of online advertising, which remains relevant in 2024. The term “teaser” has long been a household word in the world of online marketing, but for many, it still remains unknown. In this article, we will take a closer look at what teaser ads are, how they work, and how to use them in 2024 to achieve maximum efficiency. In particular, we will look at the basic concepts, tools, and examples of teaser ads. What is teaser advertising? Teaser ads are a form of online advertising used to attract users' attention and create interest in a particular product, service, or information. Teasers usually look like headlines, images, or short videos posted on websites, social media, and other online platforms. The main characteristics of teaser ads: Interest. Teasers are...

The 2026 edition of the AffPapa iGaming Awards gathered leading companies from across the iGaming affiliate industry in Madrid on May 20. During the official ceremony at Real Casino de Madrid, Big Betty Partners was awarded the title of Marketing of the Year 2026, in recognition of the company’s consistent visibility strategy, partner-focused communication, and large-scale campaign execution. The award became one of the evening's key highlights. It reflected a broader industry trend: affiliate programs today compete not only on traffic performance but also on brand presence, media influence, and the ability to build long-term partner ecosystems. For Big Betty Partners, the recognition marks another stage in developing a scalable affiliate structure built around communication, creative marketing, and sustainable growth. Building a Recognizable Presence in the Affiliate Market Over the past year, Big Betty Partners significantly expanded its media and...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...