Arbitrageurs interact with a variety of traffic sources, but most of them are wary when it comes to email campaigns. In recent years, fresh examples of using this method have become rare, but its importance is not decreasing. What is the current situation with email marketing and what to expect in the future? Let's analyze it. Will email newsletters be relevant in 2024? There are many myths around affiliate marketing, and one of them is related to the effectiveness of sources. It is believed that if a channel has not been written about for a long time or the number of materials has decreased, it indicates its obsolescence. However, the reality may be different. Despite the almost complete absence of cases of email disputes, this does not mean that this channel has declined. Arbitrators continue to actively use it, it's...

Blockchain abstraction. Let's understand what it is, how it works, and why it is needed. The term "abstraction" is used in various fields to describe the process of separating the technical component of a product from the user experience. For example, to send an email, a person doesn't need to understand the differences between IMAP and POP3 email protocols or learn the SMTP data structure. Accordingly, blockchain abstraction means the separation of the technical characteristics of decentralized networks from the user interface and the experience of interacting with applications built on them. Among the first ones are: use of gas tokens to pay for transactions complex mechanics of creating and managing cryptocurrency wallets the need to transfer assets between different networks How does blockchain abstraction work? Efficiency Imagine if you could only send messages from iPhone to another iPhone, but...

Widgets are a must for every website. Why do you need them and what problems do they solve? One of the biggest challenges of ecommerce business is to make a potential customer choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site permanently. After all, consumers have a lot of choices and will choose the company that offers them not only a quality product, but also a quality interaction with the brand. According to statistics, 68% of users will become customers of the business that offers convenient communication. There are many tools and methods to do this. And one of the most popular is to add a widget. They have become so popular that it's hard to imagine a modern website without them. This small application helps to solve many tasks. What are they?...

The secret of Black Hat SEO practice. Why it is dangerous and how to counteract it. What is Black Hat SEO Black hat SEO, or black hat method, is a set of approaches to website optimization based on manipulating ranking algorithms. Webmasters use them to quickly achieve KPIs. Instead of providing valuable content to users, these techniques are aimed at quickly improving visibility through dubious means. Note: We in no way advocate the use of such black hat techniques. This article is for informational purposes only to identify and combat negative SEO attacks on your website. A little bit of history: in fact, such approaches were relevant 10-15 years ago, when Google was just starting to develop content ranking algorithms. Back then, it was possible to get a page to the top in a few days. Website owners created pages...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...

Google Tag Manager is a multifunctional tool. Do you need to track user behavior on your website? Track the number of clicks. Or test a new callback form? Google Tag Manager will help you with all of this. In this article, we will analyze how this tool is used in traffic arbitrage. What is Google Tag Manager? Google Tag Manager is a free tool from Google that allows you to add, update, and manage tags on your website or mobile app without having to change the code of the resource itself. Tags are code snippets that are used to track user activity, send data to analytics systems, and for other marketing purposes. Their importance for advertising campaigns is undeniable. Stages of creating and customizing tags Creating and setting up tags in Google Tag Manager consists of several important steps. Starting...

ASO + SEO = a double hit for promoting your business. We reveal all the secrets of the mutual influence of two advertising concepts. Unfortunately, most business owners who have both an app and a website work only with SEO (Search Engine Optimization) promotion and have not yet fully trusted working with ASO (App Store Optimization). We believe this is a mistake. It's not guaranteed that a link on the website will attract all potential users from the mobile market. We will prove that SEO and ASO are the perfect "team" for advertising. In simple terms, SEO is the optimization of a website, while ASO is the optimization of an app page in the store. ASO is often also referred to as SEO for apps. Both have one goal: to attract as many potential users as possible and increase organic...

Hamster is tapped by more than one hundred and twenty million users every day. But is it really possible to earn money by poking at a hamster? Let's analyze the Hamster Kombat game. What is this game? Hamster Kombat is a clicker game where the user is the "owner" of a cryptocurrency exchange and develops it in game currency. The developers have very successfully picked up the key to future users of the game, which is also called "tap" (from the English tap - "to knock"). Some people consider it a "time killer", of which there are thousands. But why has this particular game become so popular that more than 100 million people have already subscribed to the Hamster Kombat Telegram channel, which was created just a few months ago? The "owner" of the hamster has to constantly click on...

Managing a Facebook ad profile seems confusing for beginners. However, the process can be simplified thanks to certain techniques that reduce the complexity of the work. In this article, we present several tips that marketing professionals regularly use. The strategy of planning campaigns for specific goals, rather than choosing a target audience. The importance of the correct structure of a Facebook ad account for effective long-term work, reporting, and further optimization is undeniable. An optimal plan includes the development of three elements: Campaigns; Ad Sets; The ads themselves. Good design of your advertising campaign will ensure logic and order in actions. A common mistake is confusion in defining the goal at the campaign and ad set levels. Campaigns should be focused on the main goal, whether it is getting specific conversions, increasing traffic to the website, or the number of...