An advertising campaign is a strategically planned series of advertising activities to increase attention to a product, service, or brand. In online marketing, an advertising campaign is a group of ads in targeted or contextual advertising services. Types of advertising campaigns Advertising campaigns can be classified according to numerous criteria: By type of target audience - B2B, B2C; by duration - short-term (up to 1 month), medium-term (up to 6 months) and long-term (from six months); by the number of channels - complex (two or more) and simplex (one channel); by type of channels - online, offline. Let's take a closer look at the classifications by goals and geographic coverage. By purpose Image RKs are aimed at increasing awareness, and building brand reputation, trust, and loyalty. They are used to maintain audience interest, introduce a new brand to the market,...

The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...

2024 started with high-profile updates in the world of artificial intelligence: improved versions of DeepSeek, Qwen, and Claude neural networks were released. All three systems have significant potential and can become serious competitors to the popular ChatGPT and Gemini. They demonstrate better search, more accurate mathematical calculations, a more natural text style, and even the ability to transcribe videos. To find out which of the new neural networks performs better, we tested DeepSeek, Qwen, Claude, ChatGPT, and Gemini on the same queries. In this article, we will figure out who can be trusted more, who is better at generating texts and finding reliable information. Disadvantages of old neural networks The first thing to understand when working with neural networks is that they do not have critical thinking. That is, no matter how powerful ChatGPT and Gemini are, they do not...

What is CFT in traffic arbitrage? Conditional free traffic (CFT) is defined as traffic that occurs when users actively find your website or profile and click through to it via targeted links without you having to spend money on advertising or promotion. Such users are already somewhat interested in the topic or even in the product or service of the offer. Webmasters don't have to spend money on buying traffic, but in the case of CFT, they pay with their own time and hard work. It takes time to generate conditionally free traffic, sometimes it takes at least several months to wait for sufficient volumes, while paid traffic is provided by advertising networks immediately after payment. Free traffic can be used for almost any offer, depending on the source and target audience. However, you need to get the approval of...

The arbitration market has changed significantly over the past year, and even more complex challenges are expected to come. Problems have become commonplace across all verticals. Gambling After the changes in the rules, Google Play switched to PWA applications, which significantly increased competition. Financial offers Faced with new laws that complicate the work for both webmasters and users. Gut feeling under pressure The level of upsells is falling, affiliates are closing, and large teams are increasingly switching to SS/Trial models. Mobile subscriptions Faced with new regulatory requirements, which makes it difficult to acquire traffic. Gut feeling: what markets should not be considered and why you should pay attention to Asia It has become more difficult to work in Europe and Latin America. These regions are constantly flooded with traffic, and working relationships quickly burn out. There are two options: constantly...

To stay at the forefront of affiliate marketing in 2025, it's important to stay on top of the latest trends. As we say goodbye to 2024 and look to the future, it's time to revisit strategies, consider new approaches, and consider the impact of the latest tools. In this article, we'll look at the top affiliate marketing trends for 2025 so you can stay ahead of the curve. Affiliate marketing trends for 2025 Affiliate marketing is a powerful tool for businesses to attract new customers and increase sales. Here is what to expect in 2025: Automation and personalization Artificial intelligence (AI) will have a powerful impact on affiliate marketing in 2025. Automation of processes reduces manual labor and improves campaign efficiency. AI can create personalized offers for each user based on their behavior on the website or in apps. Thanks...

Strawberry is a “thinking” neural network shrouded in mystery. OpenAI is threatened with blocking for curiosity about the new Strawberry neural network. Social media users have started receiving warnings from OpenAI about possible blocking of access to GPT neural networks. The reason is the increased interest in the algorithms of the new version of artificial intelligence codenamed Strawberry. We remind you that the feature of “Strawberry” is that the model pauses for 10-20 seconds to think about the request when answering. This innovation will increase the accuracy of answers and improve work with tasks requiring complex or multi-step analysis. OpenAI CTO Mira Murati called it a “new paradigm” in the development of this technology. Also, unlike current models that rely heavily on pattern recognition in their training data, OpenAI Strawberry is said to be capable of: Plan complex tasks ahead...

Reels are short videos on social networks. Their main feature is an entertaining format and dynamism. Thanks to this, they are gaining popularity very quickly. Initially, this content format was created for entertainment purposes. However, the ability to quickly gain views and audience engagement has made vlogs a powerful tool for promoting and earning money online. How to turn short vertical videos into a source of income? Let's figure it out. What is Reels on Instagram On Instagram, Reels are short videos that do not exceed 90 seconds in length. Reels differ from other content in their dynamics. You can also add music, graphics, and various effects to them. Creating such videos is very easy - all the basic functions are available right in the Instagram app. With the help of reels, it is much easier and faster to convey...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...