Makeberry Affiliates is pleased to announce its participation in iGB L!VE, taking place on 2–3 July 2025 at ExCeL London. As one of the most prominent events in the iGaming calendar, iGB L!VE brings together affiliates, operators, suppliers and tech providers for 2 days of networking and strategic discussion. The Makeberry Affiliates team will be on-site to meet with current and prospective partners, share the latest programme developments and explore new opportunities for growth. Makeberry Affiliates is a fast-growing affiliate network offering over 500 gambling and betting offers with global coverage. In 2025, the network further strengthened its position by becoming a direct advertiser for 2 leading casino brands – WinSpirit and RocketPlay. This gives partners exclusive access to high-converting campaigns not available through other networks. Makeberry Affiliates equips partners with real-time analytics and transparent reporting to support informed, data-led...

The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development. A brand with facts, not promises 22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform. "This is not a new brand. We have been in the industry for more than 8 years, have built a system of trusting relationships with partners and have established ourselves as a reliable player," emphasizes the 22Bet team....

Info gypsies are pseudo-experts who sell information products promising quick solutions to complex problems, easy enrichment, or unique knowledge. The main danger of info gypsies is that their products often have no real value. They are based on superficial knowledge, manipulative marketing, and creating the illusion of success. By purchasing their courses, users not only waste money, but also risk losing time, faith in their own development, and even fall into a debt trap. Infogyps harm not only their customers but also the overall reputation of online education." The popularity of infogypsy is due to several factors. First, people are often looking for easy ways to solve their problems, particularly in finance, career, or business. Infogypsies skillfully play on these needs, promising quick results without much effort. Secondly, they actively use aggressive marketing, demonstrating a “successful life” on social media,...

In traffic arbitrage, everything starts with the offerer. Even if you have the highest quality traffic, the best creatives and a well-functioning funnel, with an unsuitable offer you just drain your money. In 2025, it's more difficult to choose an offerer, but also more interesting: more verticals, formats and flexible terms. In this article, let's understand how to choose an offerer correctly and not get into a minus. 📌 What is an offerer and how it works Offer is an offer from an advertiser for which the webmaster is paid money. As a rule, the advertiser places an offer in a CPA-network, and you, as an arbitrageur, get an affiliate link. Brought a user on it - got paid for the target action: Registration Purchase Installing the app Submitting an application View videos, etc. Each offer has: payout is the...

Creativist is a person who creates new, original ideas, concepts, products or services. His task is to come up with non-standard solutions that attract attention, inspire the audience and help solve complex problems. Creatives are in demand in many fields, from marketing and advertising to IT and entertainment. In today's world, where competition is growing and consumer attention is becoming a valuable resource, creatives play a key role. Let's understand who creatives are, what their responsibilities are and how to become a professional in this field. The main thing that unites all creatives is the ability to generate fresh, original ideas and bring them to life. The key qualities of a creative Creative thinking. Ability to think outside the box and find new approaches. Wide horizons. Knowledge in different fields helps creatives to combine ideas and find unique solutions. Adaptability....

Content maker profession: what is it and why is it interesting? Content maker is a relatively new and dynamically developing profession that has become important due to the digital growth of society. In the era of digital media and social networks, content has become the main tool for communication and marketing. Companies, brands, bloggers, and media need unique and high-quality content to attract and retain their audience. Content maker is a specialist who creates content for different platforms: Text Visual Audiovisual Multimedia. Content can be presented in the form of articles, videos, photos, podcasts, infographics, social media posts, and other digital material. The main goal of a content maker is to create interesting and relevant content that will be useful to the audience and draw their attention to the brand, company, or blogger. What does a content maker do? A...

Press Release, 16, June 2025. This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match. iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit. Visitors to stand K60 can expect: A full-on tennis court setup with sleek design and interactive elements Signature cocktails and premium branded merch Real talk with the 22Bet Partners...

Reels are short videos on social networks. Their main feature is an entertaining format and dynamism. Thanks to this, they are gaining popularity very quickly. Initially, this content format was created for entertainment purposes. However, the ability to quickly gain views and audience engagement has made vlogs a powerful tool for promoting and earning money online. How to turn short vertical videos into a source of income? Let's figure it out. What is Reels on Instagram On Instagram, Reels are short videos that do not exceed 90 seconds in length. Reels differ from other content in their dynamics. You can also add music, graphics, and various effects to them. Creating such videos is very easy - all the basic functions are available right in the Instagram app. With the help of reels, it is much easier and faster to convey...

UGC 2.0 is a really powerful weapon. But even the best creative is worthless if it doesn't pass moderation. TikTok and Meta algorithms are tougher than ever. And they don't particularly like pseudo-medicine, promise statements, and anything that looks like a "guaranteed result". So how do you make a lively, reliable, but safe to launch creative? Here is a practical analysis. Rules of the game: what not to do Moderators today catch not just "forbidden words" but also tone and subtext. Therefore, UGC creative should not look like advertising, even if it is. What causes a ban: Medical or physical promises ("minus 5 kg", "cleansed the liver", "removed toxins") Clear guarantees ("guaranteed profit", "stop% works", "get results in 7 days") Too "advertising" tone: calls, banners, font from the presentation Attacking messages: "You definitely have this problem", "You are doing everything...