Many people have heard of prepaid accounts, but not everyone realizes their true value. Let's get into the details. In this post, we'll look at what prepay accounts are, why they're needed, and what advantages they offer over postpay accounts. What are prepay accounts? Prepay or prepay accounts are accounts where the advertiser deposits a certain amount of money into their advertising account in advance. These funds are then used to place advertisements on the respective platform. Prepay accounts are common: In social networks such as Facebook or TikTok; In search engines; In advertising networks. Almost all accounts in advertising networks are prepay, except for special agreements. The advantages of using such accounts include ease of budget management, better control over spending, and the ability to avoid unexpected spending. It is also believed that, for example, for Facebook, such accounts...

And here we are: AI search in 2026 is radically transforming SEO. 60% of queries end without clicks due to AI Overviews in Google and ChatGPT/Perplexity responses directly in the interface. AI SEO is becoming the only way to survive — traffic from AI grew by 527% in 2025, and 70% of businesses are seeing higher ROI from AI SEO optimization. Marketers are moving from keyword spam to GEO (Generative Engine Optimization), where the idea is for AI-powered SEO to generate high-quality snippets of quotes instead of the classic user visit to the site. The realities of AI search: research data Semrush research for 2025 shows: Google AI Overviews reached 2 billion users per month, of which 34% of queries do not generate clicks because the answer is already available. SEO AI is also confirmed by Originality.ai: the share of...

LinkedIn in 2025 is no longer just a social network for finding a job. It is a full-fledged market for attention, where everyone is fighting for a place in the feed: recruiters for candidates, marketers for leads, CEOs for recognition and trust. Competition has grown to the point where even good content can “fly by” the audience. The algorithm has become tougher and now coldly evaluates each publication: content is above all, reactions in the first minutes are critical, and empty posts do not get a second chance. In a world where thousands of the same thoughts and “wisdom” appear every day, authors return to the basic question: what works better in 2025, short posts or carousels? And this is where the most interesting part begins. How does the LinkedIn algorithm work now? The LinkedIn algorithm in 2025 stopped being...

TikTok is no longer about "creativity". It's about structure, pacing, and algorithmic triggers. And also about how many creatives you will generate today, while others are still thinking about what angle to shoot from. In 2025, manual TikTok production is like carrying water in buckets when you already have a pump. AI has covered the entire production cycle: from the idea to the finished video that doesn't get burned in the feed or hang on moderation. In this article, we will present a selection of AI tools that arbitrage specialists and marketers are using right now. No theory here. Only those services that are realistic: generate UGC without actors, cut videos to TikTok rhythm, sound, style and even catch trends for you. We have put everything on the shelves so that you can build your AI stack for TikTok Ads...

Marketing in iGaming is a dynamic game where it is important not only to keep up with trends but also to set them. 1win is a brand that has long been dictating the rules of the game in this market. How do they manage to stay ahead of the competition, what does it mean to be a trendsetter in a highly competitive industry, and what marketing approaches help the company maintain leadership? We talked about this with Tanya, CMO of 1win. She told us about the main marketing challenges in 2025, the role of the team, creative solutions, and the future of the iGaming market. How would you describe 1win in a few words? A leading iGaming brand with ambitious ambitions that dictates the rules of the game in this market What does it feel like to be a trendsetter?...

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

What is a pitch? A PR pitch is a short, clear and effective presentation of your material to a journalist. Its purpose is to interest, convey the idea and get the desired publication. A properly created pitch is your bridge to success in communicating with the media. We have prepared a step-by-step guide that will help you create the perfect pitch and increase your chances of getting your material published. Understanding the media and its audience Why is it important? Each media has its own specifics, style, and target audience. The material that is perfect for a business publication may be completely uninteresting for a lifestyle magazine. How to do it: Research the media: Check out the content of the publication, understand what their audience is interested in. Analyze the journalist's publications: Pay attention to the topics they cover, style...

In traffic arbitrage, the term “Tier 1” refers to a group of countries with a high level of economic development and significant income. These countries, including the United States, Canada, the United Kingdom, Australia and Germany, are known for their developed infrastructure, high purchasing power and trust in online shopping. Arbitrageurs are eager to work with Tier 1 markets as they offer higher conversions and profits despite high competition and cost per click. Success in these countries requires a deep analysis of the market and target audience, as well as the use of high-quality analytics tools and strategies. Webmasters and Internet marketing specialists often divide countries into tiers, or tiers, depending on their economic development and potential for traffic arbitrage. Tier 1 includes the most developed countries, such as the United States, Canada, and the United Kingdom, while Tier 2...

Today, short videos have become an integral part of social media and internet culture in general. Due to their growing popularity, they have become a staple of content for users around the world. In this section, we'll take a look at the main platforms for creating and watching short videos, such as YouTube Shorts, TikTok, and Reels. YouTube Shorts videos allow you to create a short video of up to 60 seconds. To create a video with YouTube Shorts, click the create button in the YouTube app, then select Shorts. You can add music, text, or effects to make your video more engaging. If you want to create more videos on YouTube, click the "upload" button and your short video will be available for viewing around the world. Use YouTube Shorts to reach new audiences and get more views. Short-form...