TikTok is no longer just about dancing and schoolchildren. The whole country is on it: from students looking for a way to make extra money to CEOs who binge on business content before bed. And while Meta is collapsing its reach and banning everything, TikTok gives you a chance to take off even from a zero account - if you're in the know. The algorithms are more loyal, CPMs are lower, and video content still rakes in organic and free traffic. But there is a nuance: running ads on TikTok for the Ukrainian audience is not the same as clicking "Create Ad" in Meta. There is a different logic, different accounts, different restrictions. And to avoid wasting your budget, you need to know what you're dealing with. In this article, we explain everything: from the ways to launch TikTok Ads...

In 2025, classic affiliate programs are no longer a surprise. CPA as a basis works. RevShare is still alive, especially in niches with LTV of 6+ months. Hybrid models are a standard. But the whole market is gradually shifting towards flexibility, personalization, and smart partnerships. And this is where Smart Partnership Agreements (SPAs)enter the arena - not just another "superpartnership", but a new architecture of interaction between the web, brand and platform. It's no longer about "set it and forget it." SPA is a long-term cooperation in which the web not only brought a lead, but became part of the process: it gets more %, has influence on the product, can negotiate its own terms, and sometimes becomes a mini-partner of the brand. That is why those who are talking about SPA today are: has already grown out of classical...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

Affiliate marketing has been slowly changing and continues to do so. Life and work are no longer as simple as they used to be. Today, the market has moved from chaotic partnerships to a structured performance infrastructure. Let's take a closer look at what to pay attention to in 2026 in order to earn money and not lose out. The CPS era At first, everything was simple: with the CPS model, income is straightforward: there is a purchase, and there is a commission. No purchase — no payment. But it worked before. Now there are problems such as: brands need predictability traffic sources have gone beyond blogs affiliates need faster cash flow Hybrids and CPA ecosystems The market began to combine mechanics: fixed CPA plus revenue share complex payout models for different stages of the funnel bonuses for subscriptions lead...

Hi, I'm Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I've been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming. Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don't understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji. You can invest millions in advertising, but one "👍" or "😂" in your post and the audience will write you off as "old-school." In this article, I'll show you how to communicate...

Pin Up has banned the use of its trademark in Russia and 36 other countries. Pin Up Global, a gambling brand that operates in many countries around the world, has banned the use of its trademark in Russia and some other countries, such as: Afghanistan, Algeria, Angola, Aruba, Bonaire, Cambodia, China, Ecuador, Guyana, Indonesia, Iran, Iraq, Kuwait, Laos, Malaysia, Myanmar, Namibia, Nicaragua, and the United States, North Korea, Pakistan, Panama, Papua New Guinea, Philippines, Singapore, South Korea, St. Maarten, Sudan, Syria, Taiwan, Turkey, Uganda, Yemen, Zimbabwe. Till now, Pin-Up in Ukraine has been operating through two legal entities - Victoria Soft and Ukr Game Technology. On August 8, KRAIL revoked the license of Victoria-Soft LLC due to its ties with Russia. The reason was a letter from the Security Service of Ukraine. In it, the SBU provided KRAIL with data...

Crypto arbitrage is like Star Wars: you either make it through anti-fraud and ban moderation or you get burned at launch. Facebook, Google, Twitter - each platform has its own rules of the game, which often change without warning. And when it comes to crypto offers, anti-fraud systems are particularly sensitive. In this article, there is no theory for beginners. Only practical methods that help experienced websites to work stably: how to bypass moderation, what raises CR, which platforms are currently converting the best and what really helps to stay in the game. And in the end, there is a bonus: an affiliate program that does not interfere with your work but helps you stay afloat even when others are simply merging. Facebook, Google, Twitter - a game of survival If you've ever poured crypto through Facebook or Google Ads,...

What worked yesterday is most likely dead today. It is more difficult to attract an audience, methods are outdated, and governments are introducing new restrictions. Artificial intelligence is also becoming both a competitor and an ally. So what should we do? Let's find out together! Audiences want video, not text Users are less likely to read long texts and more likely to consume short video content. This also applies to advertising: text teasers are losing out to dynamic videos on almost all platforms. TikTok, Reels, and YouTube Shorts are becoming the main sources of traffic. Classic landing pages with a “wall of text” are gradually being replaced by interactive formats — mini-games, quizzes, and storytelling in stories. Even in messengers, users are more likely to choose voice messages and video responses instead of text. Traffic has become fast, superficial, and...

How to understand where to move in social networks to achieve success? Learn research and statistics, analyze trends and draw conclusions that will be relevant for your business. This is what any marketer will tell you and spend a lot of time on. Good news! We have already done it for you. So, let's share the insights! Trend #1. Video remains king No surprises here. Video tops the list of trends again. TikTok, Instagram Reels, YouTube Shorts, as well as video formats on LinkedIn and Threads have virtually become equal in popularity. This means one thing. Video content has become the priority format for most platforms. Short videos have long proven their effectiveness. They help to quickly attract attention, engage new audiences, and scale reach. At the same time, long formats have not disappeared. Moreover, platforms are gradually expanding the...