WordPress can be called the infrastructure of the Internet. It is an open source program designed to manage website content. It is widely used, stable, and therefore rarely attracts media attention. However, the WordPress community has recently faced a conflict. Co-founder Matt Mullenweg sharply criticized WP Engine, one of the most common hosting providers on the platform. The statement turned into a public dispute. Can commercial companies use open source for profit and should they instead help the project? WP Engine is a hosting company that has been actively using free open-source WordPress software to create and sell its services since 2010. Currently, more than 200 thousand websites use its platform, which makes it a serious competitor to WordPress.com. Matt Mullenweg manages two key platforms: WordPress.org is an open-source project that develops a framework for hosting websites. WordPress.com is a...

In 2026, mobile advertising no longer needs to prove its effectiveness; it has become the foundation of the digital market. Analytical reviews by Business of Apps clearly show that most content consumption occurs on mobile devices, and advertisers' attention is shifting there as well. A smartphone is not “just another screen,” but the main point of contact between the user and the brand, where people watch videos, read news, play games, shop, and make decisions. Because of this, mobile advertising is no longer a separate area within marketing. For brands, it is becoming the foundation of their digital strategy. AVOW materials repeatedly emphasize that mobile formats are no longer used “for testing” or as an addition to desktop campaigns. On the contrary, it is mobile scenarios that are now driving the logic of reach, engagement, and scaling. Everything else is...

While you're thinking about what sound to put in your video, AI already knows what trend will explode in three days. Seriously, while marketers analyze hashtags and analyze competitors' pages, neural networks are already calculating which videos have a chance to become the next "virus." TikTok today is not just about dancing and memes. It is a living ecosystem of emotions, algorithms, and quick decisions, where the fate of creators is decided in seconds of viewing. And while some try to guess what will go viral, others connect artificial intelligence and get predictions accurate to the sound, frame color, and editing dynamics. The problem is that 9 out of 10 videos remain in the shadows. Marketers, SMM specialists, and arbitrageurs spend hours testing creatives that don't take off. And this is where a new generation of AI tulas comes in...

More than a billion people visit Facebook every day, and among them, many of them could become your customers, clients or subscribers. That's a great reason to use Facebook ads to benefit your business. This social network opens up a wide range of opportunities for marketers. However, for some, it can seem complex and ambiguous. In fact, you can launch your first Facebook ad campaign by following this simple and straightforward text-based guide. How to Set Up Facebook Ads Let's get right down to the basics. Facebook has two main tools for managing ads: Ads Manager and Business Manager, each with its own set of features and capabilities. For most beginners, Ads Manager is the best choice because it covers the basic needs and allows you to set up an effective ad campaign. Ads Manager is useful if: You need...

Dating affiliates usually focus on choosing offers and creatives, while ad scheduling (time-of-day targeting) is often set up once and then forgotten after the campaign launches. This is a costly optimization mistake for a vertical where there is so much publicly available data on peaks and troughs in audience activity throughout the day, week, and year. Few verticals provide affiliates with such a clearly defined and well-documented user behavior curve as online dating. This means that day-parting (adjusting bids, budgets, and creatives by the hour and day of the week) is one of the most effective—and at the same time, cheapest—optimization strategies you can apply to a campaign. You just need to look for the data beyond the usual sources. Insights on day-parting from leading apps Activity on dating apps is unevenly distributed throughout the day. Several platforms, independently of...

Pinterest has long since ceased to be merely a source of inspiration. Today, it’s a full-fledged channel for driving traffic and monetization, where content can generate revenue not just for a day, but for months on end. And here’s the key point: the classic logic of social media doesn’t apply here. You don’t need to chase followers or viral videos. Pinterest is more like a search engine: if your content is packaged correctly, it finds its audience on its own. That’s exactly why more and more ways to make money are appearing on the platform—from simple affiliate models to original products and full-fledged businesses. We’ve compiled 10 proven ideas that are already generating income for creators and entrepreneurs. Only proven approaches that you can test, even from scratch. 1. Recipes + affiliate links for kitchen products One of the simplest...

In 2025, classic affiliate programs are no longer a surprise. CPA as a basis works. RevShare is still alive, especially in niches with LTV of 6+ months. Hybrid models are a standard. But the whole market is gradually shifting towards flexibility, personalization, and smart partnerships. And this is where Smart Partnership Agreements (SPAs)enter the arena - not just another "superpartnership", but a new architecture of interaction between the web, brand and platform. It's no longer about "set it and forget it." SPA is a long-term cooperation in which the web not only brought a lead, but became part of the process: it gets more %, has influence on the product, can negotiate its own terms, and sometimes becomes a mini-partner of the brand. That is why those who are talking about SPA today are: has already grown out of classical...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...

What are native ads? Native advertising is an ad format that integrates itself into a platform's content, making it look like original content. It hides its commercial nature by mimicry of organic content and tries to attract the audience's attention without immediately evoking an association with classic advertising. The advantages and disadvantages of native advertising Benefits: Information assimilation: since native ads aim to integrate into content, they have a higher chance of being seen and remembered. Enhance audience engagement: because native ads don't disrupt the user experience, they tend to elicit positive reactions and attract more attention. Lower immunity to ad blocking: Compared to traditional banner ads⁤, native ads are less likely to be blocked by ad filters or installed ad blockers. Disadvantages: Risk of violating audience trust: if native ads are not well enough coded into the content, they...