Do you know what strategy is effective for attracting new customers and increasing brand awareness through search engines? It is called SEM. This strategy combines various tactics, including paid advertising (PPC) and search engine optimization (SEO), to help increase your site's visibility in search results. What is SEM? SEM is a set of marketing activities aimed at increasing the visibility of your website on search engine results pages (SERPs). Unlike SEO, which focuses on organic results, SEM includes paid ads that appear alongside organic results. The main components of SEM PPC advertising (Pay-Per-Click) PPC is an online advertising model where advertisers pay every time someone clicks on their ad. Google Ads is the most popular platform for PPC. It allows you to target ads based on keywords, demographics, geography, and other factors. Keywords Keywords are the basis of SEM campaigns....

Business promotion in Google Maps. We figure out how to effectively attract customers in one application. In the world of fast-moving digital technologies, users are less likely to experiment and personally check the quality of certain services. More than 70% of consumers read product reviews before making a purchase. And another 67% of users prefer websites with a system of ratings and reviews. So it becomes obvious that online reputation management is an extremely important aspect for the success of any business. Thanks to the implemented review system in Google Maps, users of the application have the opportunity to make less frequent mistakes with their choices and receive only high-quality products and services. What is Google Maps Google Maps (Google Maps) is a Google service that provides a list of nearby companies and organizations (local search) that provide services or...

June Telegram update – mini-apps, starred content, and hashtags on stories. We will tell you what other new features and capabilities have appeared in Telegram after the update. On the last day of June, Telegram announced a number of innovations in a blog post. This update brought several important changes. Paying for content with "stars" In May, the messenger's developers talked about Telegram Stars, a new virtual currency inside the app. A month ago, it was possible to buy digital products using bots. For example, you could buy online courses for stars. Now Telegram has launched what we believe to be an analog of Onlifance - payment for media content with stars. How does it work? Content creators can publish paid photos and videos on their channels. Followers will be able to view such posts only after they transfer stars...

"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Arbitrageurs are attracted by a wide range of offers and the possibility of high income when cooperating with affiliates and in direct marketing - it is not uncommon for affiliates to earn $1200 for each successfully completed action. In addition, the arbitrage field requires great skills from the webmaster, such as the ability to circumvent obstacles, come up with unconventional strategies for creatives and site visitors. However, there are components that arbitrageurs cannot control. Now we will review with you the risks associated with traffic arbitrage, direct advertisers and determine whether it is possible to reduce these risks with the help of an affiliate program. Types of risks Financial Change of affiliate program policy Low quality of traffic Competition Seasonality and changes in trends Technical problems Legal risks Financial: One of the key risks is the possibility of losing money...

The types of advertising on the internet Internet advertising offers limitless opportunities to increase the turnover of your business and attract new customers. Choosing the right online advertising strategy can be key to your company's success. So, let's take a look at the different types of advertising you can use and give you tips to help you choose the most effective approach. 1. Social media advertising Social media platforms such as Facebook, Instagram, Twitter and LinkedIn have become powerful platforms for advertising. They allow you to connect with your audience, customize targeted ads, and measure results. When choosing this type of advertising, it's important to understand which social network best suits your business and how to properly engage with consumers. 2. Search engine advertising (PPC) Search advertising, such as Google Ads, allows you to display your ads in search results...

Cryptocurrency arbitrage is making profits by trading different cryptocurrencies on different exchanges. This is possible due to the difference in the prices of cryptocurrencies on different markets with different volumes. This type of trading is attractive to fraudsters because they can use many restrictions, hack several restrictions and split into several small transactions, which allows them to make money from speculating on the cryptocurrency market. Classical and modern fraud methods Fraudsters use various methods to infiltrate your wallet or defraud you in other ways. Classic methods include phishing, credit stealing, "human error" attacks, and spying on your device. Scammers are increasingly using modern methods such as social media scams, SIM swapping and ransomware extortion. Social media scams, SIM spoofing and ransomware extortion. Signs of fraud Cryptocurrency arbitrage. There are a few basic rules to follow to protect yourself and your...

Rome, Italy — November 4, 2025 — When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success. Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen. Not an Invite-Only. A Statement. In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the...