Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today's article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked. Introduction Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources: Facebook; UAC; PPC; SEO; In-App. (I suggest inserting the Fellows Team logo here) Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will...

PPC advertising can “bleed” your budget even when campaigns appear active and successful at first glance. SaaS and tech companies face this issue particularly often, as their cost per click is high, and configuration errors quickly translate into losses. One of the most common issues is the Google Display Network not working properly in search campaigns. This is exactly what PPC Manager Anna Saskevich, who works with SaaS and tech projects, points out. Mistake #1: Display Network is enabled in Search campaigns The Google Display Network is a network of over 2 million websites, apps, and video platforms where your ads can appear. The problem is that Display traffic operates on a different logic than search. While in Search, a user enters a specific query, in Display ads are often shown based on interests, behavior, or browsing history. Because of...

Omnichannel is no longer just a marketing buzzword thrown around by everyone, but a new promotional method that is currently more effective than others. It’s an approach where content distribution channels aren’t just everywhere—they’re interconnected. Data and context move along with the user. What a person views in an app influences the email they receive. What they browsed in a store “catches up” with them in the form of ads on social media. In 2026, this concept went even further. AI-native touchpoints were added to traditional channels: chatbots, AI assistants, voice interfaces, and generative search. Today, omnichannel marketing isn’t just a website, email, and ads—it also means appearing in ChatGPT, Google’s AI mode, and voice search. The numbers clearly show how user behavior has changed. According to UniformMarket, in 2025, 73% of shoppers interact with a brand across multiple channels...

Dating has long been considered one of the most stable verticals in performance marketing: demand remains steady, the economics are straightforward, and results are more or less predictable. But at the same time, the market is gradually changing. Affiliates and teams are increasingly looking not just for offers, but for more tech-driven solutions—with deeper analytics and clear terms of operation. The main reason lies in the processes themselves. Delays in approval, sudden changes in terms, and limited data transparency make the work less predictable. Under such conditions, it’s difficult not only to scale but also to control campaign economics. That is precisely why there is a growing demand for a different, more systematic approach: one with clear operating rules, stable financial terms, and access to detailed analytics that allows for decision-making based on real metrics and scaling traffic without chaos....

Artificial intelligence has already moved beyond analytics and automation. Today, it is actively influencing marketing creativity as well. Many AI tools on the market allow you to create creatives faster, test hypotheses, and improve campaign effectiveness. But this raises another question: how do you choose a tool that actually works for your specific tasks, rather than just looking “trendy”? In fact, this is a whole new level of advertising. Whereas creation and testing used to take weeks, now it can be done in days or even hours. According to a McKinsey study, companies that have already integrated AI into their business processes are actively scaling up their use. And most often, this is in marketing and sales. Let’s explore which tools are worth considering and how to determine what’s right for your business. Superside Superside is a service that combines...

In iGaming affiliate marketing, traffic alone rarely determines success. The primary driver of revenue growth is geography. GEO selection defines how expensive acqфuisition will be, how players behave, and which monetization model performs best. Experienced affiliates rarely ask, “Where is traffic available?” Instead, they ask a different question: which GEO aligns with their traffic model, budget, and long-term monetization strategy. Understanding this difference is what separates experimental campaigns from structured affiliate businesses. For affiliates evaluating igaming affiliate programs or comparing igaming affiliate networks, geography is the first strategic decision—long before creatives or funnels come into play. Why GEO Selection Drives Affiliate Economics Every country represents a unique combination of player behavior, payment infrastructure, competition intensity, and marketing economics. In practice, professionals in affiliate marketing divide markets into three broad tiers. Tier-1 regions include markets with high purchasing power and mature...

If you think Pinterest is just an online board for recipes and decor ideas, you should reconsider. By 2026, the platform will have long since become one of the most effective visual search tools. In fact, it's a hybrid of a search engine and a social network. For businesses, especially eCommerce, this means the opportunity to get organic traffic, increase brand awareness, and attract users who are already ready to buy. And yet, many companies still underestimate the potential of this platform. Pinterest works very differently from Instagram or Facebook. While these social networks are built around interaction and reactions, Pinterest works on the logic of search. People come here not just to scroll through their feed, but to find ideas, plan something, or choose a product. Pinterest is a search engine, not a social network Pinterest's main strength lies...

Affiliate promotions are a familiar tool in the industry. Programs offer bonuses, temporary rate increases, or short-term incentives to motivate partners. In 2026, Big Betty Partners approached promotions from a different angle by launching Big Deal Promo. This campaign combines traditional affiliate incentives with the format of a large-scale show. The campaign runs from March 10 to June 1, 2026, with its final event scheduled for June 5. On that date, Big Betty Partners will host the Big Deal Show, a live broadcast where affiliates will discover the rewards available in the promotion. Instead of a typical incentive campaign, the company has built a full event around the promotion, creating one of the most unusual affiliate campaigns currently appearing in the market. How the Big Deal Promo Works The mechanics of the campaign remain straightforward. Affiliates generate traffic and bring...

Search traffic is clearly not what it was five years ago. SEO is not a monster with which there is only one way to make friends, but an ally with whom you can get along in many ways! People are increasingly looking for answers to their questions directly on Instagram or TikTok, rather than on Google. Nowadays, people often even look for training and mentors through social networks. Therefore, it is not surprising to search for “seo smm training” on Instagram. Next, we will discuss how to combine SEO optimization, SMM website promotion, and more. We will break it down step by step with real examples. What is SEO on social media? SEO on social media is when you take care of the SEO optimization of your personal/work profile, posts, and videos. Then the content is published, taking into account...