We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

France is one of the last countries in the European Union where online casinos remain banned. Nevertheless, it is expected that this country will soon join the pan-European trend of online gambling legalization. The government of the country headed by Prime Minister Michel Barnier announced plans to amend the budget plan to include the possibility of legalizing online casinos next year. This decision will help to solve a number of problems, from replenishing the state budget to fighting illegal gambling. The purpose of legalization The government's proposal aims to increase budget revenues by introducing a tax of 55.6% of gross income of casino operators. At the same time, legalization will allow to strengthen control over the industry and reduce its negative impact on public health. According to official data, the annual turnover of illegal online casinos in France is more...

Traffic arbitrage is a dynamic industry that is directly affected by changes in technology, market conditions and consumer preferences. In 2024, new verticals and niches are coming to the forefront that offer arbitrageurs not only additional opportunities for monetization, but also challenges related to competition and adapting to new realities. In this article, we take a look at the most promising arbitrage verticals and niches in 2024. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, mention the promo code support and get the cards for free Financial Technology (FinTech) Why it's promising: Financial technology is actively evolving and offering users convenient services to manage their finances. In 2024, the demand for innovative financial solutions continues to grow: microloans, cryptocurrencies,...

Does flooding the web with good offers and favorable rates no longer work? Yes, due to the high competition, companies are forced to stand out in a different way. One of the proven methods of attracting attention is to enter the media. Does everyone who just wants to make money on arbitrage and not bother with unnecessary things need media coverage? Perhaps not. But for an experienced webmaster who has been in traffic for a long time, who has a lot of connections and who rests only at conferences and arbitration meetups, media has a completely different meaning. Each company has its own tasks in terms of media presence. Some quietly develop a blog, others attend all the nearest events. But what is the purpose of all this? What goals do companies pursue when they go public? And what conclusions...

Millionaires on a gamble. A scandal in the UK gambling industry Another scandal in the UK gambling industry. According to information CNN, the head of the gambling company BET365 Denise Coates has earned $281 million in salary over the past year. In addition to that, she also received $127 million in dividends. Ref: Denise Coates is the richest and most powerful woman in the betting industry. Denise is the founder and CEO of Bet365. This company owns Stoke City FC and the arena where the team plays is named in its honor. Denise's father, Peter Coates, is the current chairman of the club, who has held this position since 2006. And everything would be fine, but the company headed by Ms. Coates and where she wrote out such a salary, officially stated in a tax return that the company ended...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

About 80% of global businesses choose Google Ads for their PPC campaigns. This automated tool is capable of self-improvement during operation, which reduces the need for advertiser intervention. Moreover, the context-based and query-specific targeting system allows you to accurately reach the right audience. For this feature to bring maximum benefit to your business, you need to optimize your landing page for each campaign. In this article, we will explore the importance of landing pages and consider ways to improve them before launching ads. What is a landing page? A landing page is a web page designed to implement a marketing campaign that motivates users to take specific actions (purchase, booking, getting a consultation, etc.). The entry point to it is usually an advertisement. Such a page is also called a landing page, landing page, or one-page. How a landing page...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...