In-App traffic is gaining momentum, and if you are still focused only on FB or Google, it is time to expand your horizons. Why is this channel one of the most promising in 2025, and why is it especially profitable to launch In-App at 1win? This is what Sonia, Affiliate manager of 1win Partners In this article, she shares her expert opinion and practical insights from the first hand. What is In-App traffic and why should you pay attention to it now? In-App traffic is mobile traffic generated directly within applications. In-App advertising can be in the form of banners, short interactive videos, or rewards for viewing (mostly in games). If earlier this channel was considered experimental, in 2025 it is confidently among the key sources of high-quality and solvent traffic. Why In-App is relevant now: Global growth of the...

Tier-3 often seems to be a quick way to get a lot of traffic. Indeed, there is a lot of audience here, the rates are lower, and the opportunities for scaling are open. However, as in any other direction, there is another side to the coin. In the case of Tier-3, it is technical instability, atypical user behavior, weak devices, and slow internet. All of this creates additional barriers in the funnel. In an environment where even a second's freeze can disrupt the entire interaction, not only the product itself but also the infrastructure on which it runs becomes key. Third-party services, which are often relied upon by websites, do provide a quick start and flexibility. But at the same time, they often become the point of ROI loss. If at Tier-1 it can still be covered by volumes, then...

Key information about the Netherlands for arbitration The Netherlands is a small but powerful economic powerhouse in western Europe, belonging to the tier-1 category. For arbitrators, this means: High level of income of the population. Developed digital infrastructure. Stable legal framework for gambling (both online and offline). The main parameters: Currency: Euro (€) Domains: .nl Time zone: UTC+2 Android (about 55%) and iOS (about 45%) Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard Social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok Although the official language is Dutch, a large number of people are fluent in English. However, to achieve maximum relevance of advertising messages, it is better to focus on the local language and cultural nuances. Successful traffic in this geo requires the use of accounts with a high reputation, especially for campaigns on Facebook or other social networks....

Neural networks and chatbots have dramatically transformed our perception of information, creating new formats for content consumption. However, they also create information bubbles that limit our view of the world. How do neural networks affect our perception of information? And how chatbots can be used in a sustainable way to provide more diverse and balanced content, we will tell you now. What is an information vacuum In the digital age, the information vacuum is becoming more and more relevant. This is a phenomenon when users receive only the information that confirms their already formed beliefs. A study by Johns Hopkins University shows that chatbots based on large linguistic models are amplifying this trend by providing content that strengthens confidence in their rightness. This process is driven not only by algorithmic bias, but also by users themselves, who often formulate queries...

Do you notice strange changes in the results of your ad campaigns? The number of clicks has increased dramatically, but there are still no conversions? Even after checking all the parameters and running various tests, you haven't found the source of the problem? It is quite possible that your ads have been subjected to click fraud. In this article, we will share ways to protect against click fraud and how to eliminate it. What does ad click fraud mean? Clicking, also known as clickfraud, is a type of online advertising fraud. Its main goal is to deliberately click on ads without any real interest in order to quickly spend the advertising budget of competitors, especially in highly competitive areas. At the same time, click-throughs can also occur unintentionally. For example, keyword analysis tools (web crawlers) can automatically search for landing...

Tame ChatGPT. How to formulate queries for better results The ChatGPT neural network is one of the most advanced neural systems with a huge database and self-learning. Today, more than 200 million people use ChatGPT, an artificial intelligence-based chatbot from OpenAI, every week. But what is the best way to interact with ChatGPT? There's really no right or wrong way to communicate with this machine learning-based tool. You can really write anything to it and get certain results. However, there are some guidelines that will help you formulate the right queries to get the best results. The developers of the language model, OpenAI, are constantly making adjustments, so ChatGPT is developing and updating constantly. How to use ChatGPT effectively It is important to understand that ChatGPT is not a search engine like Google, but a real assistant. It knows a...

How do I know when a spoofed account is ready to go live? This question often arises for arbitrageurs who are preparing to launch their advertising campaigns. It is important to know when you can safely use an account in Facebook Ads Manager to avoid blocking and set up effective advertising. In this article, we'll look at how to assess the degree of “readiness” of an account, what indicators to consider, and how proper interaction with the platform can help you get the most out of it. Next, we will analyze such important aspects as interests, activity outside of Facebook, and ad settings, as well as share useful recommendations for optimizing the feeding process. It's time to feed your accounts effectively! Interests Although this is one of the least important panels for data collection, it's best not to ignore it....

Account farming is the process of creating or obtaining a large number of accounts on different online platforms in order to use them for various purposes, such as advertising campaigns, tests, and extensions. But what makes people do it? What are the psychological motives behind this activity? Let's take a closer look in this article. Who is engaged in account pharming? Digital marketers and targeting specialists. This group of professionals uses account pharming to experiment with advertising campaigns and find the most effective solutions. Thanks to this practice, they can better understand what works for specific audiences and what doesn't, and adapt their strategies to achieve maximum results. Startups and small businesses. For entrepreneurs who are just starting their way in the digital sphere, account farming becomes a tool for rapid growth. It allows them to test hypotheses, experiment with...

In order for the contractor to get a complete picture of the client's business and wishes, a special tool is needed to start the project - a brief. Brief is a questionnaire document that describes all the main project tasks, requirements, and input data. The process of creating a brief includes a detailed description of the client's requirements and project goals, which is important for effective cooperation. It ensures successful interaction between the contractor and the client. A fully and correctly completed brief allows a web studio employee to perform all tasks efficiently, as the performer clearly knows what goal needs to be achieved and what problems to solve. Why do I need a brief? A website development brief is a kind of questionnaire that the customer fills out before starting work. It is the foundation on which all successful...