During the active scaling phase, affiliate companies often face a talent gap: opportunities arise faster than the team can respond. Expanding sources, launching new offers, entering new GEOs — all of this requires fast and precise hiring decisions. And it’s exactly at the critical moment that it becomes clear: the right specialist isn’t there. Or they are — but too late. As a result, the company loses momentum, and the team operates in a state of chronic overload — covering not only tasks but also staffing gaps. To prevent scaling from turning into constant firefighting, a different recruitment model is needed — one that’s focused not on vacancies, but on business goals and growth dynamics. In this context, strategic recruiting and pinpoint hiring play a key role — as approaches that allow you to build a team not for the...

In the world of traffic arbitrage, the convenience and speed of financial transactions is one of the key success factors. Almost every arbitrager has faced the problems of card instability in advertising offices, bans, or transaction restrictions. It is to address these challenges that the payment system Pay2.House was created. It's not just another financial service - it's a comprehensive solution that solves most of the painful issues of media buying teams, marketers and freelancers. The platform offers easy creation of virtual cards, fast bulk payments, and convenient API integration. History and concept Pay2.House was born as a part of the Holding.House ecosystem, a holding company that has been operating in the arbitration industry for more than 10 years. The idea of creating this financial service appeared organically - it became a logical continuation of the CPA.House, Cloaking.House, Spy.House projects....

In arbitration, it is no longer enough to just pour in - you need a strategy. AdKey.Agency is convinced that it is worth working directly with providers. They have been promoting this idea for a long time, and the new case is another proof that this approach works. They took the game, put together a setup for the theme, and were not afraid to go beyond one GEO - the result was not long in coming. About the game Penalty Shoot-out: Super Cup Penalty Shoot-out: Super Cup is the third part in the football trilogy of installation games from Evoplay. In it, the player finds himself in the epicenter of a football event - the Super Cup - and participates in a series of penalties. The atmosphere is as realistic as possible: the noise of the stands, bright dynamic visuals,...

In 2025, a C-Level leader's personal brand is not only a tool for self-presentation, but also a key factor in trusting his company, attracting partners, and shaping corporate culture. Below you will find proven strategies, international cases, and honest opinions from one of the leaders in the field. For the sake of clarity and a sense of the specifics of our market, we learned interesting information about the experience of building a personal brand from a C-level representative. Dmytro Marievsky, Head of the Growe Partners affiliate program, shared his insights on this path. Tips for C-Level leaders Look at your personal brand as a tool for your development strategy Personal branding for executives is more complicated than giving speeches at conferences from time to time, because it is almost a daily work online to make people believe in you and...

In traffic arbitrage, a hold is a delay in payments to a webmaster by an affiliate program (AP). The hold period is necessary to check the quality of traffic and protect advertisers from fraud. Let's find out what a hold is, how it affects arbitrageurs and how to minimize its negative impact. Why do I need a hold in affiliates? The hold period in CPA networks and affiliate programs is necessary for several reasons: Checking the quality of traffic The advertiser analyzes leads to exclude frod and motivated traffic. Returns and order cancelations In e-commerce affiliates, hold allows you to make sure that the order is not canceled by the customer. Guarantee that the terms and conditions of the offer are met The PP checks whether the requests meet the advertiser's requirements. Types of hold in CPA-partnerships Hold can be...

They sit at SEO meetups, nod when they hear crawl budget and clustering, but then google it at three in the morning. We've collected all the questions that newbies are afraid to ask SEOs and given them to a person who isn't afraid to answer them directly. We talked to Head of SEO Andriy Krasovsky, no foreplay, just facts and tips that will work if you want to develop in this direction. How long do you really have to wait for SEO results? It depends on the niche and geography. On average, it takes 3-4 months to see the first tangible results. But this is not a dogma. You can speed up the process, for example, by using a drop-down domain that is at least 1 year old and has a similar theme. If you do the right redirects and...

The iGaming market is developing extremely fast, and technological innovations are becoming the basis for the success of large players. However, should smaller companies also invest in their own IT solutions? Traffic Squad confidently answers: yes, they should! The team has gone from depending on third-party services to creating its own IT ecosystem and is now ready to share this experience. The key to efficiency in affiliate marketing The competition in the media buying market is fierce, and companies are forced to look for ways to increase efficiency. One of the key tools is proprietary IT solutions that allow automating processes and controlling data flow. "When a company becomes big, it acquires a lot of services and data that need to be managed effectively. And there are two options here: either buy ready-made solutions or create your own. We realized...

Imagine: a typical morning at the office. The coffee hasn't had time to kick in yet, and the mood is like a Monday after vacation. But there is one person who always finds a way to make the day better. Her position in our squad is called Happiness Manager. That's our Yulia. She's a strategist and coordinator. She knows how to maintain team spirit and mental balance, bring people together, and create an atmosphere where everyone feels important. Her job is to help the team be not only effective but also happy. And she does it brilliantly! Why do we need a Happiness Manager? In media buying, everything happens so fast that sometimes it feels like it's either you or your nerves. It's essential not only to keep up with the traffic but also to maintain balance. And you know...

Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...