How is an English course through an interactive bot, a programming academy, and a weight loss program related? They are united by their affiliation with the EdTech industry. Leading educational trends provide people with opportunities for radical changes in their lives and also open up prospects for arbitrageurs to earn money. Today, our article is about the variety of educational offers, the available approaches to them, and the first steps in the EdTech world. But first, let's consider a few important points. Why is EdTech gaining popularity so fast? Educational online platforms are gaining momentum every day, given the growing need for such services. Forecasts from research agencies predict a bright future for this area. Many reasons contribute to the growth of the EdTech sector: the demand for distance learning is growing every day, and the quality of offline learning...

Is Google losing its credibility? Hundreds of pages of internal company documents have been leaked online The American company has confirmed that its real internal Content Warehouse API documents have been leaked online. The 2,500-page document details the search engine's mechanisms for collecting data on user behavior and the rules for issuing content to their requests, The Verge writes. What happened? The first to report the leak were search engine optimization experts Rand Fishkin and Mike King. They found many differences from what Google had publicly reported about the data from Chrome and the authors of the publication. They also each published their analysis of the documents and their content. They say that Google is collecting and potentially using data that, according to official information, allegedly plays no role in search rankings. Experts also found several other interesting facts. One...

Another scandal in gambling. A famous Bollywood actor was detained for advertising a betting app. This time, a high-profile money laundering case happened in Mumbai. The Indian authorities spend a lot of money to fight the total popularity of iGaming in the country. And it is not surprising - every arbitrage expert knows that this is one of the most profitable Tier-3 GEOs for this vertical. A few months ago, the police took on 47-year-old Bollywood star Sahil Khan. He is accused of popularizing and promoting Lion Book, a sub-brand of the country's largest shadow iGaming operator MahadevBook. Help: Who is Sahil Khan? The Bollywood actor gained popularity after starring in the Indian films Style and Excuse Me. Khan is also known for the Stereo Nation music video Nachange Sari Raat. But arresting the actor was not so easy. It...

Since the advent of advertising in modern society, companies and marketers have been constantly finding new and creative ways to attract consumers' attention to their products and services. Native advertising is one such approach that is becoming increasingly popular and effective. In this article, we will look at what native advertising is, how it affects consumers, and what effective strategies can be applied to implement it. What is native advertising? Native advertising, also known as integrated or hidden advertising, is a form of advertising where a product or brand is integrated into content or a situation in a way that is intuitively associated with the manufacturer or advertiser but does not appear to be a direct advertisement. The main idea is to have a subconscious impact on the audience, which can be more effective than outright advertising. The impact of...

Regardless of your industry or budget, there are generally accepted rules that you should follow when launching advertising campaigns on the Google Ads Display network. Of course, it is impossible to create two equally effective accounts, and you should approach strategies based on your goals. Nevertheless, we can identify the most common mistakes when working with Google Display in the context of strategies aimed at increasing awareness. These mistakes, however, can be easily avoided. Combining Display and Search campaigns If you believe in top-of-funnel marketing and want to launch Display campaigns in your Google Ads account right away, that's great. However, make sure you separate your Display campaigns from your search campaigns. You may be wondering: "Why should these two networks work together at all?" This is an important question. When you create a new campaign on Google Ads, the...

In the process of SEO improvement, an important task is to create content that meets the requirements of search engines and at the same time offers useful information to users. However, when trying to achieve high rankings and visibility, many authors face the problem of keyword stuffing. In this article, we'll look at how to check SEO text for keyword overuse and determine the optimal keyword concentration, as well as provide you with tips and tools for doing so. How to check text for over-spamming One of the key stages of writing SEO texts is checking for over-spam. Keyword stuffing is the excessive use of keywords, which can negatively affect a page's position in search engine rankings. But how do you know if your text has too many keywords? First, you should use keyword density analysis tools to find out...

In Facebook advertising, there are prohibited words that cannot be used in ads on this platform. Facebook sets strict content guidelines and policies to provide a safe and enjoyable environment for users, seeking to avoid the dissemination of unwanted information, deception, and indecent content through ads. Such prohibited expressions, known as stop words, can vary by country and ad category and include obscenities, insults, discrimination, medical claims, financial fraud, and more. The use of these prohibited expressions can lead to ad rejection or even blocking the advertiser's account. In this article, we'll look at some examples of prohibited expressions in Facebook ads to help you avoid problems and create effective and compliant ads. Pay attention to your content and learn what words and expressions to avoid to ensure that your ad successfully passes the test and reaches your target audience....

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

Recently, new types of accounts, such as RDP, have been actively used in the field of traffic arbitrage. These advertising accounts work via remote access, performing operations in certain GEOs. They are mainly used for the flooding of large advertising platforms such as FB. Working with RDP greatly simplifies the processes of scaling activities, pharmaceuticals, and setting up advertising campaigns. We have studied all aspects of using such accounts. In this article, we will share information about the advantages and disadvantages of RDPs, the methods of their acquisition, and give some tips for their effective use. Let's get started! How to use an RDP account effectively? There are several methods of accessing an account connection: Purchase or rent. When buying an account, the seller will give you an IP address, host, and password. Enter these data in Remote Desktop Connection...