Trends in the dating vertical in 2024

Trends in the dating vertical in 2024
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Forecasts for 2025 indicate that the credit rating industry will remain one of the most stable verticals, which will not only retain its position but also continue to grow. For the first half of the year, we can draw some conclusions about the trends in this area – what is relevant and whether it is worth investing in it, especially if you do not have significant initial investments.

Analysis of current trends

Data mining is more than ever subject to technological progress, which allows to adapt to new consumer demands. This can be seen in the reports of large companies operating in the adult sector. Neural networks and artificial intelligence have found their place in the industry, offering a variety of applications for content creation that allow users to interact with virtual companions or even AI models. Based on their analysis, AdsEmpire practitioners also identify other market trends in this vertical.

Despite technological progress, there is still a demand for realistic and authentic images. Users are more interested in meeting real people than in overly idealized virtual characters.

Trends in the dating vertical in 2024

Another advantage of the dating vertical is the diversity of traffic sources. The main goal of arbitrageurs is to attract customers to the product, and the choice between niche apps, adult websites, or games depends on the specific offer and geography.

Target audience

AdsEmpire says that the target audience for their debit card is men aged 21 to 60. However, users aged 30-45 are the most solvent. While in gambling or betting, countries in Africa or Latin America are considered to be promising geographies, in data mining, it is possible to monetize every customer, regardless of their origin.

Distribution by tier (Tier)

  • Tier-1: Luxury markets with high costs, including the USA, Germany, Australia, and the UK. According to AdsEmpire experts, the mentality of users here is that they have to pay for services and products.
  • Tier-2: The average income level, including European countries and LatAm (Brazil). Users spend average amounts on entertainment.
  • Tier-3: Low-income countries where the main goal is free offers. Here, it is important to focus on volumes, as the audience’s ability to pay is limited.

Trends in the dating vertical in 2024

It is important to take into account the mentality of local residents. In some countries, people are not ready to spend money on expensive services, while in other markets, there is a higher willingness to spend.

Choose traffic sources

  • Email traffic in testing shows unstable results, as the success of newsletters depends on the subscriber base. The problem is that not all email providers accept such traffic, and there is a high risk of bans and complaints. Nevertheless, the systematic approach to redirecting leads to the data platform still yields results. The push notification or pop-ups are inexpensive, but the results can also be unpredictable due to the lack of segmentation.
  • Ad networks like TrafficJunky, ExoClick, and JuicyAds are important resources. They offer a large reach and good moderation. It is important to choose the right creatives and develop a working sales funnel. For those who are tired of the complicated moderation process, traditional banner ads can help. Member Area traffic is also effective for working with debit offers if you properly split and optimize your strategies.
  • Trends such as influencer traffic and streaming have also become popular in the field of daytrading. Despite the difficulties with monetization on YouTube, arbitrageurs are constantly finding an approach to buying ads. Approaches such as trending creatives to the current sounds of the platforms or conversational formats where speakers gather their audience and redirect it to the desired offer are popular here.
  • It is important to choose the right creatives for advertising. Effective approaches include the use of provocative images and videos, as well as native advertising.
  • The choice of traffic source and payment model is critical for successful bays in debit card programs. Affiliate networks offer different conditions, from SOI/DOI to profitable RevShare or CPA and even SmartLink, where payments can reach more than $150 per lead. AdsEmpire affiliate network is exactly like this, offering a wide range of offers and different payment options – Wire, Payoneer, BTC, USDT, Paxum. Thanks to this, each arbitrageur can find the most optimal traffic monetization solution for himself.

Conclusion

Data mining remains a vertical where there is a possibility of stable earnings. Success depends on understanding the market requirements and competitive environment. Before investing higher sums in advertising campaigns, experiment with social media and look for new approaches to attract traffic. And if you don’t want to take a chance, choose proven bidding offers from AdsEmpire and be sure to get the best payout terms.

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