Former Google CEO Eric Schmidt has unexpectedly expressed harsh criticism of the company, accusing it of improperly organizing its workflow and losing out in the race for leadership in the AI industry. Schmidt made his statement during a meeting with students at Stanford University. When asked why Google is lagging behind other players in the AI field, he replied: “Google has prioritized work-life balance by allowing employees to leave work early and work remotely instead of focusing on winning.” According to the former executive, “startups thrive because their employees work 24/7.” He also emphasized that success cannot be achieved without great effort and overtime: “Sorry to be so blunt, but if you graduate from university and decide to start your own company, you are unlikely to allow your employees to work from home or come to work only one day...

Neural networks and chatbots have dramatically transformed our perception of information, creating new formats for content consumption. However, they also create information bubbles that limit our view of the world. How do neural networks affect our perception of information? And how chatbots can be used in a sustainable way to provide more diverse and balanced content, we will tell you now. What is an information vacuum In the digital age, the information vacuum is becoming more and more relevant. This is a phenomenon when users receive only the information that confirms their already formed beliefs. A study by Johns Hopkins University shows that chatbots based on large linguistic models are amplifying this trend by providing content that strengthens confidence in their rightness. This process is driven not only by algorithmic bias, but also by users themselves, who often formulate queries...

Cpamatica is an affiliate network that has been operating in the market for almost 10 years. Thanks to their extensive experience in CPA marketing and cooperation with the best advertisers in the industry, they have unique and exclusive deeds for affiliates. SmartLink is becoming an increasingly popular tool for effective traffic monetization. Thanks to the technology, partners can avoid wasting time and budgets on testing offers and focus solely on attracting high-quality traffic. In this article, together with an expert from Cpamatica, we will consider what SmartLink is, how it works, which partners it is suitable for, and for which traffic sources the technology will be effective. What is SmartLink SmartLink is a special technology that allows partners to automate the process of redistributing traffic to the best offers in real time. Instead of choosing one offer, the partner uses...

In the world of marketing, there is a term that every specialist understands - hook. And it's not about clothes or thrill-seekers, but about a key parameter that affects social media promotion and conversion rates. Today we will share with you the basic principles that will help to strengthen the attractiveness and increase the chance of successful launch of creatives, as well as increase the ROI of your advertising activities. So, what is a hook When you run ads on Facebook or other social networks, your ads are shown to different people from the selected audience. Sometimes it happens that it is targeted for a long time to an audience that does not meet your expectations and does not show interest in your offer. In other cases, the ad immediately reaches the audience that is interested in your product and...

A content plan is an indispensable tool for effective social media management and achieving high results. Its creation is not as complicated as it might seem at first glance if you know how to create a content plan. In this article, we will look at content plans in detail, help you prepare your own or adapt an existing example to the specific needs of a marketer or client. Content plan: what it is, its purpose and example A content plan is a distribution of content, what, where, and when to publish. To succeed, it is important to create a content plan that will help ensure high quality content and timely publishing. Its main goal is to prioritize content creation based on your marketing strategy. Thanks to the content plan, you will be able to maintain regularity of publications, attract new...

CDP is a customer data platform. We will explain what a customer data platform is in simple words. In today's information world, companies use many different ways to find user data. Then they process this information and interact with the audience effectively. However, not all concepts are maximally effective for business and may require significant resources from the company. That's why businesses need a solution that can provide a single customer profile and that can be used without involving developers or third-party marketing agencies. This is exactly what CDP was created for. CDP (Customer Data Platform) is a database that collects, stores, and structures information about the customer and his or her activities. Such services interact with different systems and form a single customer profile. CDP platforms collect data from online and offline sources, which makes it possible to create...

The 2024 Summer Olympics, which will be the 33rd in a row, will be held in Paris from July 26 to August 11. This grand event is organized by the International Olympic Committee (IOC). The Olympics will be attended by more than 10 thousand athletes representing 206 countries, and they will compete in 32 sports disciplines. Basic information about the 2024 Summer Olympics The mascot of this year's games is a Phrygian cap named Frij. This character is made in the colors of the French tricolor, which makes it easily recognizable and attractive for use in various creative projects. The emblem of the current Olympics is the Olympic flame with a woman's smile, inspired by Marianne, the symbol of the French Republic. The image is placed inside the gold medal with the inscription "Paris 2024" below it. Paris will feature...

In search of fresh, unexplored GEOs, arbitrageurs are paying attention to countries located in the south - in Africa and the Middle East. These previously underestimated GEOs are now showing a rapid increase in popularity in gambling and betting. There is a steady growth of MENA GEO offers in leading iGaming affiliate programs. The region is also attracting attention due to improved logistics and high demand for goods, and there are ample opportunities for long-term work with advertisers. Are Africa and the Middle East new promising GEOs for arbitrageurs? In this article, we are going to explore the peculiarities of these regions and find out what makes them attractive for arbitrageurs. Why do they choose these countries? Let's take a closer look at the characteristics of the countries in the MENA (Middle East and North Africa) zone, also known as...

Is arbitration still relevant today? Experts often rush to declare the end of lucrative areas at the peak of their popularity, but such conclusions are often premature. Should we worry about the future of arbitration? At the moment, arbitrage is effectively changing traditional approaches to marketing, focusing on paying for specific results rather than vague promises. Due to the rapid development of technology and global trends, the life cycle of many areas, including arbitrage, is only prolonged. For example, due to the war in Ukraine, NFT technology has gained wide popularity, opening up opportunities for innovative and progressive people to support the military and civilians affected by the hostilities. Arbitrage continues to live, develop and be a source of profit, adapting to new realities. There will always be new people, strategies, tools, and relevant areas that will ensure its long-term...