What are native ads? Native advertising is an ad format that integrates itself into a platform's content, making it look like original content. It hides its commercial nature by mimicry of organic content and tries to attract the audience's attention without immediately evoking an association with classic advertising. The advantages and disadvantages of native advertising Benefits: Information assimilation: since native ads aim to integrate into content, they have a higher chance of being seen and remembered. Enhance audience engagement: because native ads don't disrupt the user experience, they tend to elicit positive reactions and attract more attention. Lower immunity to ad blocking: Compared to traditional banner ads⁤, native ads are less likely to be blocked by ad filters or installed ad blockers. Disadvantages: Risk of violating audience trust: if native ads are not well enough coded into the content, they...

In a world where “just one more meeting” easily turns into “just one more message on the weekend,” taking a break has long ceased to be a given. We all talk about work-life balance, but in reality, we live somewhere between deadlines, chat messages, and the constant nagging thought that “there’s still more to do.” So we decided to ask those who work with people, processes, and stress every day: how do they actually “switch off”? What helps them avoid burnout, not lose themselves, and at least occasionally step away from this endless workflow? What do you usually do outside of work when you want to “switch off”? Iryna, Team Lead Recruitment Oh, well, I’m a person of extremes. Either I completely disappear: a blanket, tea, a movie, and silence. Or, on the contrary, I suddenly get into the swing...

Almost 46% of all Google searches are local. People are not looking for information, but for solutions here and now. “Marketing agency Kyiv”. “Coworking nearby”. “Business card printing Lviv”. And the first thing they see is a map. For businesses, this means that if you are not in the top block of Google Maps, for a part of the audience you do not exist. And here it is important to understand: the Google Maps algorithm works differently from classic search. The factors that help you rank in organic search have almost no effect on the position in the Local Pack - hence the block with a map and three companies at the top of the page. Local Pack - the hottest point of the funnel The block with a map is a premium area of ​​attention. It appears above the...

Ten years ago, Instagram was a place where we kept memories: morning coffee, vacation, new sneakers, a cat in the sun. The tape resembled a film — a little filtered, but sincere. Likes were collected more easily, algorithms did not dictate the rules of the game, and the word “SMM strategy” sounded more like something from the future. What exactly has changed in these ten years? Why has organic become unstable, polished visuals become suspicious, and video is the main driver of growth? And does modern Instagram have its own “new 2016” — a window of opportunity for those who know how to play by the new rules? We talked to practitioners about how the platform, the work of specialists, and user behavior have transformed. And why today social networks are no longer about posts, but about analytics, hypotheses, and...

Content marketing always tracks user behavior, which is constantly changing. In the past, we searched for information and clicked on “blue links,” which meant that content marketers optimized texts for search results. User behavior is constantly changing and has done so again in 2026 due to the growing popularity of AI tools. Millions of users are already searching for ideas, products, and everything else through ChatGPT, Perplexity, or AI Overviews. This means that marketers must adapt to the new realities. We have compiled the new content marketing trends that will be relevant in 2026. Let's explore them together! Trend: Zero-visit visibility will be a key factor in 2026 Experts have already predicted this trend and pointed out that “zero-click experiences will become the majority of users' online paths.” And the numbers confirm this. Today, despite the fact that Google processes...

undefine

How do you know if a brand looks reliable and not just "pretty"? At a time when every second startup uses AI and creates a logo in three clicks, visual language becomes critical, it either builds trust or instantly destroys it. We talked to Kateryna, graphic designer at Lead Panda, about how visual culture has changed in 2025, why minimalism with character works better than "anti-design," what fonts immediately hint at the level of the brand, and what "trust design" means on the examples of PayPal, Monobank, Uber, and Rhode. In this conversation, we'll talk about colors that calm you down, fonts that speak for themselves, and visual patterns that shape the aesthetics of new trust. Which colors work for reliability today, and which ones, on the contrary, cause a sense of risk? When it comes to colors associated with...

What tasks do DIY mobile proxies solve in practice Managing dozens of Facebook accounts for A/B testing often means relying on residential proxies, where one compromised IP can bring down an entire bundle. With iProxy, each account can be tied to its own SIM card, giving you full control over IP rotation. Scraping data from e-commerce platforms, social networks, Google Maps, and other sources quickly exposes the limits of residential proxies, which get blocked almost immediately. Mobile proxies provide stable traffic from real carrier IPs, with rotation that can be done frequently and with almost no restrictions, so even repetitive actions blend in as normal user behavior. These are not rare scenarios but everyday challenges for marketers, developers, and data engineers. Account management, scraping, and creative testing regularly run into bans and unstable access. Residential proxies are easy to detect,...

A few years ago, CTR was the main star of performance analytics. The click-through rate decided everything: whether the link was good or not, whether to scale or to the trash. But in 2025, it doesn't work anymore. Because ads that collect clicks but don't hold attention will no longer win the auction. TikTok, Meta, YouTube - all major platforms have started counting not only clicks, but also how long your ad actually lives in the user's head. The algorithm sees whether the user lingered or just "clicked past." And if you don't stay, you are eaten by the one who knows how to keep you. What are attention metrics, why are they replacing classic CTR/CPC, how has the approach to performance marketing changed, and what is really important to measure now. Without water, with diagrams, examples, and a clear...